SEO BLOG

Who looks for dishwashers on StumbleUpon, niche social news sites or blogs? What’s a kick ass post title for dishwashers? Don’t even know if creating the most helpful user-desired information on dishwashers would get you many links back. I picked dishwashers at random.

Seo 2.0 is good for some sorts of sites, not for others.

Great Post Tad! People definitely need such short and succinct explanations to understand the evolution of SEO — Dev

Tad, great post. I enjoyed it a lot, I wonder if a lot of the old school SEO guys are realizing they need to get involved with social media and quick.

Is a great post - no doubt!

I would say SEO and SM should be treated as different strategies which overlap, not a direct comparison.

I like the idea that we are making the Web a better place by practicing SEO 2.0.

All of the older SEO stuff seems to just throw problems up (and ratfinks), it made me think the Web was being abused/misused.

Also, I have to comment in response to Design for Profit.

Personally, SEO 2.0 is about being creative and fun. Just take a look at what blendtec did. They make blenders.

Like dishwashers, it doesn’t sound too exciting - but - throw a little SEO 2.0 and what do you get?

Born from creativity, fun to watch, made for others, and has the direct effect of attracting traffic - and lots of it.

Check out Will it Blend?

Awesome, Tad. I love the last one the best.

Great article. I stumbled it, but I was not the first obviously.

However, I wonder why you say that SEO1.0 is 50%automated and SEO2.0 is only 10% automated. I fail to see it.

Thanks for clarifying.

Olivier.

Hi Tad, thanks for this great list ! :-D
But I didn’t understand the “top down - bottom up” thing…

@ Olivier : 10% means to me that you have to rely more on users and content writers of web pages, both of which aren’t automated factors

Yep, I’m biased. ;)

Sure, blendtec is viral marketing - but boy, it just shows you that in every aspect of the Web, if you think about what others want instead of thinking of yourself first - which I think is what SEO 2.0 is all about - good stuff happens…

Hi. If I get it right - SEO 2.0 isn’t SEO at all. You say it’s no longer about Search Engine Optimisation to get more traffic from Search Engines - it’s about having good quality articles and lots of friends on social sites. While I can’t agree more that it’s better way to bring targeted traffic - but I’m afraid most website owners (especially crappy eshops without any real warestores or supply lines) won’t be very keen to invest in writing content and building network. Most of the people would like to be top in Google - fast and cheap. Any way - nice post, Cheers:)

Robert, these aspcets are just the differences. Of course SEO and SEO 2.0 have also things in common beside the acronym.

Gero, good idea! I try to develop my argument step by step. Also SEO 2.0 is not only abou social media. SMO is a set of practices and methods within SEO 2.0
Most notably you wil still rank in Google with SEO 2.0 or even rank better than before.

I am a first time webmaster, so i will skip the SEO and go straight to SEO 2.0 hehe.

I think this is rather a pointless post. There really is no difference in SEO and SEO2 apart from social networking help. Getting articles added to delicious or some other bookmarking sites etc. Follow the Google webmaster rules and you cant go too far wrong. Other thing to remember get as many quality links as yuo can to the most important pages of your site. Oh and no follow links on lower level pages of your site.

“Most of the people would like to be top in Google - fast and cheap…” :) ..aint that the truth these days?

it’s become the latest “must-have” social status symbol

Of course Alexey! Well, you are probably familiar with “top down” (undemocratic) governements. Here the power is within the hands of some leaders who decide behind closed doors what’s good and what’s not.

The same applies to Google and search in SEO 1.0: You never know what “Google wants” exactly and what’s good optimization one day is spam on the next day.
Also large companies are better off just by interlinking their own properties while the average guy can’t compete.

In SEO 2.0 the people decide “bottom up” what becomes popular and what not. It’s a democratic process. It has many flaws like the mobs on Digg and Reddit which will silence everybody writing about SEO e.g. but you also have fascists in real democracies.

So for instance link building is not begging top high pagerank sites to get a link but motivating dozens or hundreds of small time webmasters and social media users to support your cause.

Exactly my opinion! To summarize it, i think: SEO 2.0 = Writing content for users, not for search engines

Brilliant!

Concise and clear.