SEO BLOG

Who looks for dishwashers on StumbleUpon, niche social news sites or blogs? What’s a kick ass post title for dishwashers? Don’t even know if creating the most helpful user-desired information on dishwashers would get you many links back. I picked dishwashers at random.

Seo 2.0 is good for some sorts of sites, not for others.

Great Post Tad! People definitely need such short and succinct explanations to understand the evolution of SEO — Dev

Tad, great post. I enjoyed it a lot, I wonder if a lot of the old school SEO guys are realizing they need to get involved with social media and quick.

Is a great post – no doubt!

I would say SEO and SM should be treated as different strategies which overlap, not a direct comparison.

I like the idea that we are making the Web a better place by practicing SEO 2.0.

All of the older SEO stuff seems to just throw problems up (and ratfinks), it made me think the Web was being abused/misused.

Also, I have to comment in response to Design for Profit.

Personally, SEO 2.0 is about being creative and fun. Just take a look at what blendtec did. They make blenders.

Like dishwashers, it doesn’t sound too exciting – but – throw a little SEO 2.0 and what do you get?

Born from creativity, fun to watch, made for others, and has the direct effect of attracting traffic – and lots of it.

Check out Will it Blend?

Awesome, Tad. I love the last one the best.

Great article. I stumbled it, but I was not the first obviously.

However, I wonder why you say that SEO1.0 is 50%automated and SEO2.0 is only 10% automated. I fail to see it.

Thanks for clarifying.

Olivier.

Hi Tad, thanks for this great list ! :-D
But I didn’t understand the “top down – bottom up” thing…

@ Olivier : 10% means to me that you have to rely more on users and content writers of web pages, both of which aren’t automated factors

Yep, I’m biased. ;)

Sure, blendtec is viral marketing – but boy, it just shows you that in every aspect of the Web, if you think about what others want instead of thinking of yourself first – which I think is what SEO 2.0 is all about – good stuff happens…

Hi. If I get it right – SEO 2.0 isn’t SEO at all. You say it’s no longer about Search Engine Optimisation to get more traffic from Search Engines – it’s about having good quality articles and lots of friends on social sites. While I can’t agree more that it’s better way to bring targeted traffic – but I’m afraid most website owners (especially crappy eshops without any real warestores or supply lines) won’t be very keen to invest in writing content and building network. Most of the people would like to be top in Google – fast and cheap. Any way – nice post, Cheers:)

Robert, these aspcets are just the differences. Of course SEO and SEO 2.0 have also things in common beside the acronym.

Gero, good idea! I try to develop my argument step by step. Also SEO 2.0 is not only abou social media. SMO is a set of practices and methods within SEO 2.0
Most notably you wil still rank in Google with SEO 2.0 or even rank better than before.

I am a first time webmaster, so i will skip the SEO and go straight to SEO 2.0 hehe.

I think this is rather a pointless post. There really is no difference in SEO and SEO2 apart from social networking help. Getting articles added to delicious or some other bookmarking sites etc. Follow the Google webmaster rules and you cant go too far wrong. Other thing to remember get as many quality links as yuo can to the most important pages of your site. Oh and no follow links on lower level pages of your site.

“Most of the people would like to be top in Google – fast and cheap…” :) ..aint that the truth these days?

it’s become the latest “must-have” social status symbol

Of course Alexey! Well, you are probably familiar with “top down” (undemocratic) governements. Here the power is within the hands of some leaders who decide behind closed doors what’s good and what’s not.

The same applies to Google and search in SEO 1.0: You never know what “Google wants” exactly and what’s good optimization one day is spam on the next day.
Also large companies are better off just by interlinking their own properties while the average guy can’t compete.

In SEO 2.0 the people decide “bottom up” what becomes popular and what not. It’s a democratic process. It has many flaws like the mobs on Digg and Reddit which will silence everybody writing about SEO e.g. but you also have fascists in real democracies.

So for instance link building is not begging top high pagerank sites to get a link but motivating dozens or hundreds of small time webmasters and social media users to support your cause.

Exactly my opinion! To summarize it, i think: SEO 2.0 = Writing content for users, not for search engines

Brilliant!

Concise and clear.

Why oh why is there NO mention of content on the list? There ought to be a big mention about content. SEO 2.0 is, I think, largely about content and decent SEO work is about ensuring there is decent content at the site. Without decent content, the site’s relevance and resourcefulness is in question, and then I don’t see why it deserves to get good placement with the search engines. I want sites with good content.

Wow! I didn’t know, that there’s something like SEO 2.0. It sounds like “Traffic Marketing” – your actions are performed for users, not for spiders. Very interesting article, but I hope SEO will be still efective, because I’m not good at writing “kick ass” articles.

I’ll be sure to let all my SEO friends know about this page. One thing is for sure, SEO nowadays is much harder than it used to be. If you have an old site, good for you, but promoting a new site is quite hard.

Regarding getting excited about dishwashers you could certainly promote special offers, vouchers or run competitions. For example completions will drive traffic from prize fining websites! Or have I got it wrong?

thanks for the tips, these are really useful.
i think that sites should always be built for visitors and optimised for people. search engines should be less important and less emphasis should be given to them

I didn’t really think of SEO as “Optimization for links”, other comparisons are spot on. Especially the “Dmoz vs Delicious” one.

Nice post which shows the difference between old and new seo tactics perfectly. But there are lots of SEO companies there says that we provide best SEO services, while using same old methods. How can it be possible? I think they are not flexible enough to accept new things, and in this way they are harming customers, themselves and SEO community.

I found this to be a really useful article, I’d never thought of SEO 2.0 and the differences between what used to happen and what we should be doing are incredibly subtle. This provided some great insight into the differences.

well this means SEO is getting more and more competitive by the likes of your detailed post analysis.
Just like web where now we have web 2.0.
I think Seo 3.0 is just around the corner won’t you agree also?

Most point are very true. Maybe it goes back to hiding for several reasons.