SEO vs SEO 2.0: Top 15 Differences
What is SEO 2.0? These are the 15 most important differences between SEO and SEO 2.0:
|Link building, manually adding them, submitting static websites to directories, link exchange, paying for links||Getting links, via blogging, writing pillar content, creating link bait, socializing|
|On site optimization for spiders. Example: Repetitive page titles concentrating (solely) on keywords||On site optimization for users. Example: Kick ass post headlines|
|Competition: You compete with others to be on the first page/in the Google top 10 for keywords||Cooperation: You cooperate with each other sharing fellow bloggers’ posts on social media, you link to them|
|Barter: You give me a link and only then I will give you one||Giving: I link you regardless whether you link back, but in most cases you will, more than once|
|Hiding: We’re not doing SEO, we can’t show our client list publicly, generic SEO company||Being open: Welcome our new client xyz, we are proud to work together with them, Rand Fishkin, Lee Odden|
|optimization for links and rankings||optimization for traffic and engagement|
|clicks, page views, visits||conversions, ROI, branding|
|Main traffic sources: Google, Yahoo, MSN||Main traffic sources: Facebook, Twitter, StumbleUpon, niche social news sites, blogs|
|one way communication||dialog, conversation|
|top down, corporations and old media decide what succeeds||bottom up, wisdom of crowds determines true popularity via participation|
|undemocratic, who pays most is on top||democratic, who responds to popular demand is on top|
|50% automated, half of the SEO tasks can be done by SEO software||10% automated, most SEO 2.0 tasks are about content and interaction|
Originally published December 11th, 2007. Updated November 24th, 2008. V2 republished and last updated November 7th, 2010.
* Image source: NASA Robonaut.