Blogging Advice: How to Tell Google that You’re a Blog
Google is stupid. It's not R2D2 or Data, it's a moron. That's why SEO is often such a tedious task. Unlike many uneducated people who assume that Google is God and it knows everything, I know it does not. Google depends on you to tell it what's going on. People who tell Google what's up all day and are getting paid for that are called SEOs.
This time I want to demonstrate you how the Google moron does not notice that you're a blog unless you tell him.
Basically you might assume that Google knows that you're a blog the minute you end up in the Google Blogsearch. But it does not. I tested it with my blog here by watching the rankings for seo blog after it appeared for the first time in the top 100. Not that I optimize SEO 2.0 for "seo blog", I aim for seo itself ;-)
I was curious nonetheless. If you watch the image above you will see my rankings for the search phrase seo blog. You might notice that they are rather inconsistent. SEO 2.0 even disappeared for some days lately from the top 100 for seo blog. Why, you might ask?
- Was SEO 2.0 less of a SEO blog during those days? Take a guess.
- Did I pause and stopped posting during that time? No, the contrary is the case.
- Did I loose links or did nobody link to me? No, many authority bloggers did.
So what happened? Well. let me explain. The only way Google.com (not the Blogsearch) seems to determine if you're a blog is if you call yourself a blog, or at least refer to yourself as a blog. The days I ranked highest I wrote posts that had the keyphrase seo blog in them. The days I dropped out those posting disappeared in the archives or rather on page 2. If you look closely you won't find the term seo blog anywhere on SEO 2.0 outside some posts. I link to the SEO blogs post but that's all and that's plural.
So this does raise some questions:
- Can't Google see that you use a WordPress engine?
- Doesn't Google notice that you ping the blogsearch daily or at least every 2-3 days?
- Does Google not spider Technorati at all?
- Does Google not take heed to the fact that you are linked in blogrolls all over the place?
We know that all these ranking factors can be easily incorporated into the Google search. Nonetheless Google ignores them almost completely. So if you want to rank for SEO blog you have to use this boring phrase in your title and on your front page. If you blog about cars call it the car blog, if you blog about ecology call it a green blog, if you write about gadgets call it a gadget blog.
People really look for that combinations of a given topic+blog. Just yesterday I was searching for a fair trade blog.
I still won't call myself SEO 2.0 Blog or SEO 2.0 SEO Blog, it just sounds so stupid and obvious. Imagine a car maker calling a car a car. This is the "Toyota Prius car". How silly is that?
On the other hand: If you want to rank on the Google moron, for your topic+blog you have to mention that.