You Need Better Not More
Traffic Jam in Beijing by poelog.
In the recent weeks I haven’t published many new posts on SEO 2.0. Nonetheless I have been spending much time here. I’ve been updating at least a dozen of old postings from years ago.
Sometimes I just needed to fix a few links but in some cases I had to rewrite the whole post for it to still make sense.
I added new internal as well as outgoing links. In many cases I changed the tone of the post as my opinions have changed over the years. For instnace I’m not as enthusiastic about social media anymore.
While doing it I was always in doubt: Should I write “fresh content” instead? Should I focus on new postings instead of fixing sometimes outdated posts? I wasn’t sure. Although I focused on the articles that still get traffic via Google, StumbleUpon or other sources I could have been writing new posts instead to get more of it.
Today I read two articles that have convinced me that I was doing the right thing.
One blog post dealt with the right posting frequency on a blog. The other one was an article about a more than 60 mile long traffic jam in China in which people were stuck for nine days.
These exemplify that you don’t need more, you need better. Whether it’s content or means of transportation,
you need better and not more of it.
Once you have content you need to keep on improving it.
Let me explain: China had no traffic problems a few decades ago. Everybody was riding a bike and only a few people could afford a car twenty or thirty years ago. Then China embraced the capitalist system where you need to buy more things to keep it running. Their former system, falsely labeled communism for propaganda reasons while technically it’s so called “state capitalism” failed as the market demand can not be planned by a centralist government. On the other hand the current system only proposes producing more and more to solve any problem.
Environmentalists already know that resources are finite and we can’t grow forever on this planet. Likewise your time and creativity resources as a blogger are finite.
You can’t blog all day and you can’t write about one topic for years without becoming repetitive. Instead it’s better to update the resources you have already provided earlier. You have to adapt to the current situation and likewise you have to update your blog posts for them to reflect the current state of affairs.
The Chinese want cars like the rest of us in the Western world. By now the situation has changed already though. There are too many cars out there and progressive people in the West try to get rid of those. They rediscover bikes and trains. They even use cargo bikes for transportation like the poor Chinese of the past. In contrast western cargo bikes are very expensive though and only middle class buyers can afford them as of now.
The Chinese prefer to make the same mistakes the Westerns made during the last 50 or 100 years.
They buy so many cars that their more than impressive highway system is already overcrowded and SMOG prevails in the cities. Bikes remind people of poverty and the past.
Sometimes the past already had the right solutions though. So you have to go back and improve them.
The same applies to blogging. You don’t have to reinvent the wheel anew each day. Just improve the old one.
The people don’t want fresh content for the sake of it. They want solutions that work, they want proven techniques. They want to know how to improve the tools they already use. They want cheap, easy to use and long lasting solutions. Capitalism attempts to sell you new stuff as often as possible. I prefer sustainability. Believe me, you need better not more. More cars won’t transport you faster they just congest the highways. More blog posts won’t automatically bring better solutions, they will just clutter the RSS readers and mail boxes of your audience.
Also old postings have so many broken links or worse, they contain links to bad neighborhoods by now that you need to fix or remove them for the sake of Google SEO.
State capitalism failed also because they never improved their old solutions and kept using outdated tools. I know it. I lived in state capitalism myself.