Where’s the Positivity in the SEO Industry: We’re no Criminals
blogs out there. You don't have them in German in contrast. I love to read self improvement blogs when I got enough time. I stumble them quite often when I do. Also I follow some self improvement bloggers on Twitter.
On the other hand there is the SEO industry and its part of the blogosphere. Reading these blogs you have to grapple with low self esteem and pervading negativity.
Even though the SEO industry is one of the few booming industries left you get the impression that people in SEO are
- not happy
- preoccupied with petty problems
- pessimist in nature
I just need to read 2 or 3 self improvement articles a day and even if I can't put much of it in practice I feel much better throughout the day. Then I only need to read a few SEO blog posts to feel some kind of sadness. By writing about this I already reproduce this sentiment so I'll try to improve the situation by changing this approach.
In SEO 2.0 you have a positive approach to SEO, the Web, human relations and life in general.
I don't mean that you have to be naive or ignorant, I'm known to be wary of Google and to uncover the nonsense that's going on online like bizarre hypes, misunderstood SEO practices, obsolete mindsets.
A positive approach is being open minded, optimist and willing to help other people. Whenever I write a blog post my underlying thought is "how will it benefit my readers and the broader public?"
The benefit, value and positive impact are crucial.
What do you want to achieve in SEO or SEO 2.0? Get more links, higher rankings, better conversion rates? All that but these things are not the ultimate goals. In SEO you strive to make the Web a better place.
SEO practitioners still victimize themselves by appropriating the worst stereotypes available.
I did sometimes as well by attacking the SEO bullshit crowd out there. These ignorant and aggressive people out to blame SEO for everything from spam to terrorism.
You can't change other people. You can change yourself though. In SEO 2.0 the first step is to change yourself and acquire a positive mindset. You really change your mind literally. You decide to stop practicing SEO and start doing SEO 2.0.
- You decide to top relying on Google and blaming it for your misfortunes.
- You stop mistaking the way or the tools for the goals.
- You quit feeling or behaving like a victim or a criminal.
By that I don't mean to support the thesis that SEOs are criminals. I point out that you don't need to hide anything in SEO 2.0. SEO 2.0 is the most open discipline on the Web. You don't have to study code or check links in SEO 2.0. You mostly just do what you do and write about that.
That's the whole secret of SEO 2.0: Practice what you preach and they will come, links, visitors, fans, buyers. Moreover they will stay. Search users come and go. SEO 2.0 allows you to find you the 1000 true fans who at the end of the day decide about your success: The clients, social media mavens and connectors and simply readers who are attracted by your positive approach.
Positivity is no SEO strategy. It's a state of mind you can use everywhere but also in SEO. In SEO 2.0 positivity is a prerequisite. You can't convince people to follow you when you're hiding.
You can be outspoken too but you don't have to complain all the time.
In conventional SEO you can try it too, positivity empowers. Negativity hampers.