Comments on: What Easter Can Teach Us About Web 2.0, Social Media and Blogging

By: Jennifer Deal

Jennifer Deal — Sun, 12 Apr 2009 22:09:41 +0000

I like your triangle suggestion. With social media getting so much attention, it is overwhelming to devote time to all of the available social mediums. Finding three that will benefit your business and devoting your time to it will keep companies for stretching out their resources.

What triangle do you use for your business? And do you have a particular social medium suggestions for B2B companies?

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By: onreact

onreact — Fri, 28 Mar 2008 21:22:23 +0000

Yeah Paul: I mentioned it in one post about social media usage already, you got to focus. I guess I should write a post about that, I think Steven Snell already wrote one though.

And yes, I used the triangle strategy even before Patrick coined the term but it fits perfectly so thank you Pat for naming it!

By: Patrick

Patrick — Thu, 27 Mar 2008 15:53:23 +0000

Hey I'm glad you like the Triangle Paul. To me, at one point I had to make some decisions because I was really trying hard at too many places. Refocusing my social media presence is one of the best thing I did so far.

Thanks Tad for linking back.
Patrick

By: Paul M. Banas

Paul M. Banas — Thu, 27 Mar 2008 11:42:35 +0000

I like the sense of balance you advocate. Trying to be effective across all mediums is an impossibility.

Being effective in one or two mediums is certainly easier, but as you point out, potentially shortsighted and dangerous.

I think the triangle theory you cite is the best balance of the two. It is also the most manageable. Too much social media will turn your brain to mush.