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Search & Social Media Survival Guide

Last time I wrote about Twitter and marketing it became the most read by subscribers post on SEO 2.0 ever. By now I think more than 1300 regular SEO 2.0 readers have read it. This by far surpasses any other post. So I want to follow up on this issue. Back then I focused on how not to use Twitter for marketing. Basically I told you not to use Twitter solely as a link list.

This time I’ll show you how to do it right introducing the top 7 ways to use Twitter for marketing purposes correctly in no particular order:

  1. Retweet only few high quality links per day, something like 3 to 5 is a good number
  2. Submit your most valuable posts from your blog or elsewhere (not each and every post)
  3. Crowdsource your posts by offering links or mentions of your contributors from Twitter
  4. Ask and reply to questions from your followers or the people who follow you
  5. Track your most important keywords and react to those tweets that matter most
  6. Track people retweeting or mentioning you and either follow or reward them otherwise (the easiest way is saying “thanks”) or both
  7. Socialize with active, positive and inspiring social networkers even if they are “off topic”, I do with a few wonderful graphic design, green and self improvement tweeple

You see, there’s no voodoo involved in here. This way I gained some very valuable followers on Twitter and while people most of the time don’t want to get links from me most of the other tips are very easy to implement.

To track retweets and mentions of your keywords I use Twilert among others. For a start it’s perfectly enough.

Related posts:

  1. Hey Marketers on Twitter: It’s not a Link List
  2. 10 Reasons to Follow Me/SEO 2.0 on Twitter
  3. 101 Tweets on How to Use Twitter
  4. Who to Follow on Twitter?
  5. 5 Keys to Twitter Headlines

June 24, 2009 | You can follow comments through the RSS 2.0 feed. You can leave a comment, or trackback.

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This thing has 28 Comments

  1. Posted June 25, 2009 at 11:43 | Permalink

    Great Post! I will follow it and let’s test if those will work

  2. Posted June 25, 2009 at 23:10 | Permalink

    Great ideas! I try to use most of those tricks but not consistenly enought. I strive to just enjoy social media. There is another Twitter marketing idea that is worth mentioing for bloggers.

    You create a Twitter viral markeing post. Like this one, or featuring your top 40 Tweets. Something useful or enjoyable that other twitter users will enjoy reading and sharing.

    Cheers

    Jonathan

  3. Posted June 27, 2009 at 00:02 | Permalink

    Thanks for the feedback briangab. Tell me when see some results.

    Jon: These are no tricks, rather the most common sense best practices. Actually the top 40 tweets idea is an excellent one. I start collecting.

  4. Posted June 28, 2009 at 14:08 | Permalink

    Twitter is definitely going to be the best for social media marketing as this is somehting that will definitely going to be the best for those who are having thier online business.

    Thanks.

  5. Posted June 28, 2009 at 14:52 | Permalink

    Aside from Twitter, I also do think that sites like Facebook and Squidoo are very popular as well when it comes to social media and book marking. You need to pay attention to the keywords that you’ll be using and have unique content and links to your website.

  6. Posted June 29, 2009 at 11:55 | Permalink

    Hi,
    I have been using Twitter from the past 3 months and found it much interesting for marketing. You may see my profile here https://twitter.com/Avelina_Marshal

  7. roshan
    Posted June 29, 2009 at 13:35 | Permalink

    interacting with your followers is very important indeed.

  8. Posted June 30, 2009 at 02:55 | Permalink

    i think twitter only use for marketing if you have many follower ..

  9. Posted July 2, 2009 at 10:28 | Permalink

    A lot of posts about twitter, but really, how long will it last for? Only until the next new thing comes along.

  10. Posted July 2, 2009 at 13:04 | Permalink

    I really don’t understan twitter at all – what am I missing?

  11. Posted July 4, 2009 at 19:39 | Permalink

    I think the real beauty of twitter is that if you follow it in the conventions of what you would do in normal business, you have a better chance of succeeding.

    Too many people get caught up in the fact that it is a new technology and feel as though the rules have changed. The 7 points outlined should help hammer this home.

  12. Posted July 9, 2009 at 06:38 | Permalink

    This is a great to know, I have my own personal twitter but, twitter can also be used for great marketing or even just simply socialized with other people.

    Anyway I’ll take a try it. :)

  13. Posted July 10, 2009 at 13:52 | Permalink

    Twitter is very popular these days. It is upto you how do you utilize its services for internet marketing.

  14. Posted July 10, 2009 at 17:18 | Permalink

    I usually retweet more than 5 links a day maybe thats why its not effective, I’ll try your advice.

  15. Posted July 13, 2009 at 10:20 | Permalink

    Hi,

    Do you recommend any tools to use to get the best out of twitter? For example I have heard of tweetdeck but don’t know if tis worth investigating?

    cheers
    Tony

  16. Posted July 13, 2009 at 16:30 | Permalink

    Hey Tony: TweetDeck is certainly a must see. Here it didn’t work perfectly and I prefer TwitterFox but it’s a very useful tool nonetheless.

    I’ve done several Twitter tools lists in the past, they are a little outdated by now but many tools are still recommendable.
    Try:
    http://www.seoptimise.com/blog/2008/11/30-very-useful-twitter-tools-you-must-be-aware-of.html
    and
    http://seo2.0.onreact.com/twitter-dilemma-to-tweet-or-not-to-tweet-pros-cons-50-links-tools

  17. Posted July 16, 2009 at 01:39 | Permalink

    thanks for your suggestion,i will try it

  18. Posted July 23, 2009 at 06:36 | Permalink

    You need to pay attention to the keywords that you’ll be using and have unique content and links to your website.I think the real beauty of twitter is that if you follow it in the conventions of what you would do in normal business, you have a better chance of succeeding.

  19. Posted August 7, 2009 at 16:30 | Permalink

    Thanks for the url’s for the tools. I started using them and it does make life easier.

  20. Posted August 29, 2009 at 16:41 | Permalink

    Your top 7 ways are superb. Thanks for sharing.

  21. Posted September 10, 2009 at 12:55 | Permalink

    “Submit your most valuable posts from your blog or elsewhere (not each and every post)” – most people seem to post everything under the sun to twitter!!

  22. Posted September 29, 2009 at 18:43 | Permalink

    I like implementing the “addthis” button in the css to show inside the blog articles…makes it alot faster to post to twitter and many others.

  23. Posted October 18, 2009 at 00:23 | Permalink

    I must be behind the times but most of those suggestions did not make much sense to me. It seems like Twitter is kind of a fad that is here today and gone tomorrow.

  24. Posted October 22, 2009 at 20:39 | Permalink

    An excellent article full of solid info. Like the one before it. You are adding to our little chest of knowledge and helping out your brothers (& sisters). Keep up the fine work.
    Josh, Orlando, FL.

  25. Ravi
    Posted October 31, 2009 at 20:11 | Permalink

    Hi,

    nice review. thanks..
    Its also important that you don’t abuse Twitter for marketing and promoting your products, services or affiliate links. Most of your tweets should give your friends useful contents and valuable link or information.. Only once in a while should you try to use Twitter to promote something. Otherwise You will be marked as Spammer!
    http://webmasterdailytips.com/2009/10/top-ten-ways-to-use-twitter-for-marketing

  26. Posted November 6, 2009 at 01:24 | Permalink

    Twitter becomes more prominent in Internet marketing arena. Twitter can be used for business or just for fun depends on individuals.

  27. Posted June 27, 2010 at 18:09 | Permalink

    Twitter and Facebook are referred to just about everyday in our lives. With that being said, it is no wonder that they can be a viable way of marketing. Thanks for providing the information.

  28. Posted August 30, 2010 at 11:26 | Permalink

    Today, social networks are widely used to market something. This way I think is very good and effective. I will try these ways. thanks for sharing information.

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