Comments on: Top 10 Reasons Why SEOs Fail on Social Media

By: anon

anon — Thu, 16 Jul 2009 07:44:03 +0000

It sounds like you’re creating problems yourself by trying to solve this issue instead of looking at why their is a problem in the first place

By: Webbedmarketing

Webbedmarketing — Wed, 01 Jul 2009 04:59:41 +0000

I agree that SEO can not optimize social media as it is truly a media of society (people). But SEO professionals have used social media for their benefit, and everybody believes that social media has become one of the powerful medium in SEO.

By: purposeinc

purposeinc — Sat, 27 Jun 2009 08:18:07 +0000

LOL ha ha, totally! I could not agree more. The part about content being stuffing is hilarious. I even set up a site called contentgaspump.com at one point, and then killed it.

Glad I finally read this.

By: Bonnie Parrish-Kell

Bonnie Parrish-Kell — Wed, 24 Jun 2009 23:11:24 +0000

Excellent points, Lee.

Imagine the looks on my SEO students’ faces when I tell them that understanding a company’s business goals, its marketing plan, and using social media to *connect* with potential customers drives the SEO strategy. It’s as if I’m being blasphemous.

We can meta-, page- and alt-tag all day long, run around begging for links, run analysis on when/where to put those precious keywords but if the design and copy doesn’t “convert” a certain percentage of site visitors that will make your operation profitable, it doesn’t matter if you’re #1 in the SERPs and attract a gazillion web visitors. You just paying a lot more for all that wasted bandwidth.

The most common feedback I get from my students is that they never realized powerful SEO and online marketing can be when it’s a part of a bigger marketing and communications that focuses on conversing with people.

By: Brian Combs

Brian Combs — Wed, 24 Jun 2009 22:41:37 +0000

While I would argue that the SEO’s tendency to focus on numbers is a strength not a weakness (an arguable weakness of social is the difficulty of attributing ROI), there’s no doubt that the tendency of SEO’s to automate and keep things to themselves is a huge disadvantage in social.

My first real social media engagement was in 1995. I was the “online evangelist” for a Mac OS clone maker. A web forum was created by a customer who’d received a problem computer (I don’t remember the exact problem).

This forum was all about flaming the company I worked for, more than anything else.

So, I engaged with him and his website, worked to fix his problem (and those of others on the site), and over time I converted him (and many on the site) to raving fans.

This was done through engagement and listening, and fixing problems when I told people I would.

Sounds a lot like today’s definition of social media.

By: Social Bookmarking - Essential Traffic Generating Tips | tripwire magazine

Fri, 10 Apr 2009 20:47:30 +0000

[...] Top 10 Reasons Why SEOs Fail on Social Media [...]

By: Nishan Khednah

Nishan Khednah — Wed, 18 Mar 2009 06:30:48 +0000

It reads like a generalisation that applies to all SEO-ers. Perhaps it would have been better as mistakes SEOs shouldnt make?

It sounds like you have been rolling with not very nice seo people dude!

Good read for me though. Thanks

By: onreact

onreact — Mon, 23 Feb 2009 15:14:22 +0000

Jan: Right, but the connectors, the linkerati, they make Google believe that your site is worth it, worth to be found by your real clients.

By: Jan

Jan — Sun, 22 Feb 2009 10:16:24 +0000

SEO is about being found by the regular people who use the internet to find stuff. I would rather those customers than fellow blog authors who are internet savvy.

By: Dan Nappi

Dan Nappi — Sun, 18 Jan 2009 04:02:23 +0000

Real life human interaction is the new way of the internet, haning conversations and building relationships is what is all about.