This is Why Google Search is Dead and What to Use Instead
I’m not a big friend of Google for a myriad of reasons. I won’t deal with those here. There is one simple reason why I prefer not to use Google Search though whenever possible.
Google Search is dead, it’s not even search anymore, it’s Google Ads not Google Search.
Google does not show real organic search results above the fold that is in the visible part of the search engine results pages (SERPs) for lucrative keywords. Have you been looking for hotels recently?
Just search for [hotels] on Google.com – This is what I get (searching in English from Germany) and why I consider it dead:
Can you spot the one or rather one half of an organic result? Take note that I use a clean browser here with no toolbars, only a bookmark bar. Most people use toolbars, for example a Google toolbar so they see even less.
I am not using a tablet or something with a small screen, this is my standard sized 15,6′ laptop screen.
OK, so Google is not a real search engine anymore, it’s an advertising based portal worse than Yahoo has ever been.
So what can you use instead to search for real? In case you are in the US or an English speaking country you can use Blekko, the spam-free search engine [full disclosure: I'm an unpaid volunteer over at Blekko and co-edit the default /seblogs slashtag (custom search engine) to improve Blekko search results.]. Let us search for [hotels] here too:
Hooray! What do we see? We recognize seven relevant search results for [hotels] in an instant without trying hard. To be exact it’s 6 and 2/3 as the last result is not fully visible, a part of the description is below the fold so we have to scroll. Well, we don’t see even half of the description in the one result on Google.
I could go on explaining why the above Google “results” are bad and the Blekko results are better but IMHO it’s obvious.
I do not even have to use colors to highlight like others did recently. Just compare it to the distant past of 2005. Back then Google had real results in the visible area. Ask had the most ads but still fewer than Google now and where is Ask now? This is where Google will be 5 years from now. So it’s time to sell your Google shares before its too late IMHO. My advice for all those who have no stake in Google: Let’s move on to a real search engine.