Comments on: The ROI of Blogging and Social Media http://seo2.0.onreact.com/the-roi-of-blogging-and-social-media Fri, 27 Nov 2009 11:11:32 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: 27 Resources for Evaluating Blogging ROI - KoMarketing Associates http://seo2.0.onreact.com/the-roi-of-blogging-and-social-media/comment-page-1#comment-33576 27 Resources for Evaluating Blogging ROI - KoMarketing Associates Thu, 15 May 2008 22:00:02 +0000 http://seo2.0.onreact.com/the-roi-of-blogging-and-social-media#comment-33576 [...] Tadeusz Szewczyk - ROI of Blogging and Social Media, March 11, 2008 Selected Quote: This is also one of the most important differences between a [...] [...] Tadeusz Szewczyk – ROI of Blogging and Social Media, March 11, 2008 Selected Quote: This is also one of the most important differences between a [...]

]]> By: Alex http://seo2.0.onreact.com/the-roi-of-blogging-and-social-media/comment-page-1#comment-17949 Alex Tue, 01 Apr 2008 17:48:18 +0000 http://seo2.0.onreact.com/the-roi-of-blogging-and-social-media#comment-17949 Love the post. I think the value in keeping up a blog or maintaining a presence on a social media site cannot be measured by ROI in the short run. Though there may be some immediate benefits, I think that keeping up with these mediums can have a huge impact on your business/career in the long run. Love the post. I think the value in keeping up a blog or maintaining a presence on a social media site cannot be measured by ROI in the short run. Though there may be some immediate benefits, I think that keeping up with these mediums can have a huge impact on your business/career in the long run.

]]> By: David http://seo2.0.onreact.com/the-roi-of-blogging-and-social-media/comment-page-1#comment-15131 David Tue, 11 Mar 2008 22:54:30 +0000 http://seo2.0.onreact.com/the-roi-of-blogging-and-social-media#comment-15131 <p>It maybe a fault, but I tend to measure my output in an ROI way, even with acquaintances and friends. Might not be monetary, but I need some ROI even if only good times or inspiration.</p> It maybe a fault, but I tend to measure my output in an ROI way, even with acquaintances and friends. Might not be monetary, but I need some ROI even if only good times or inspiration.

]]> By: onreact http://seo2.0.onreact.com/the-roi-of-blogging-and-social-media/comment-page-1#comment-15115 onreact Tue, 11 Mar 2008 18:19:46 +0000 http://seo2.0.onreact.com/the-roi-of-blogging-and-social-media#comment-15115 Lid: Of course. What you say is all true. Nonetheless you rather measure your audience, how many people are really reading and reacting. You do not measure it ín a direct monetary way. Likewise you wouldn't measure the ROI of your real life friends. You probably would count how many you have or how often you meet them or in how many cases you count <em>on</em> them. Of course it is very important to measure ROI, to measure the ROI of websites, but with blogs and social media this metric is not suitable anymore. So while it is understandable that business people want to measure ROI of blogs normal bloggers shouldn't in my opinion. Lid: Of course. What you say is all true. Nonetheless you rather measure your audience, how many people are really reading and reacting. You do not measure it ín a direct monetary way. Likewise you wouldn’t measure the ROI of your real life friends. You probably would count how many you have or how often you meet them or in how many cases you count on them.
Of course it is very important to measure ROI, to measure the ROI of websites, but with blogs and social media this metric is not suitable anymore. So while it is understandable that business people want to measure ROI of blogs normal bloggers shouldn’t in my opinion.

]]> By: Social ROI - Interesting Juxtaposition « PhilSpace http://seo2.0.onreact.com/the-roi-of-blogging-and-social-media/comment-page-1#comment-15107 Social ROI - Interesting Juxtaposition « PhilSpace Tue, 11 Mar 2008 17:08:51 +0000 http://seo2.0.onreact.com/the-roi-of-blogging-and-social-media#comment-15107 [...] or procrastination . . . after finishing my post on the cluetrain my trusty feed reader delivers The ROI of Blogging and Social Media. Absolutely point-on. The first question I get whenever I discuss social media with potential [...] [...] or procrastination . . . after finishing my post on the cluetrain my trusty feed reader delivers The ROI of Blogging and Social Media. Absolutely point-on. The first question I get whenever I discuss social media with potential [...]

]]> By: lid http://seo2.0.onreact.com/the-roi-of-blogging-and-social-media/comment-page-1#comment-15105 lid Tue, 11 Mar 2008 16:44:01 +0000 http://seo2.0.onreact.com/the-roi-of-blogging-and-social-media#comment-15105 I think some people still think it is important to measure ROI, and even with blogging and social media there are many ways to do that. Certainly, most of the time this doesn't convert to dollars, but often it is the measurement of various elements that keeps bloggers blogging or involved in social media - it keeps their spirit up. Like you point out, to measure ROI on a blog you can use comments, but also RSS subscriptions, number of social bookmarks, number of new links, and what, and how often, something is mentioned about you on the Web. I know with me, getting double (or more) visits and comments inspires me to keep going; with each new person that signs up, I want to do more, do better - so measuring ROI in that sense continues to motivate me; and to me, that's really valuable. You always seem to make me think. Thanks Tad. :) I think some people still think it is important to measure ROI, and even with blogging and social media there are many ways to do that.

Certainly, most of the time this doesn’t convert to dollars, but often it is the measurement of various elements that keeps bloggers blogging or involved in social media – it keeps their spirit up.

Like you point out, to measure ROI on a blog you can use comments, but also RSS subscriptions, number of social bookmarks, number of new links, and what, and how often, something is mentioned about you on the Web.

I know with me, getting double (or more) visits and comments inspires me to keep going; with each new person that signs up, I want to do more, do better – so measuring ROI in that sense continues to motivate me; and to me, that’s really valuable.

You always seem to make me think. Thanks Tad. :)

]]>