The Perfect Outreach Message Example
Recently an outreach message that I got has not only worked immediately but it was so good that I decided to show it off and explain why it’s perfect in detail.
Of course you know by now that outreach is not the one size fits all solution for all your link building woes
and you admit that nurturing long term relationships is better than cold mailing people out of the blue. On the other hand there are cases where reaching out to strangers makes sense and is not frowned upon. I will deal with such a case today.
I have written an outreach template once that worked for me and has been confirmed to work for others too with proper preparation. This post is not about my outreach attempts. It’s an example of how an outreach message from someone else impressed me and worked for both the sender and me.
Let’s jump in. This is the message I got. I got the permission to republish it:
In case you wonder what the tool is about just check it out. I’m not offended that the outreach message works on you. Indeed I will be featuring SiteCondor in an upcoming post of mine on the SERPs blog and I already recommended it right away on Google+ and Twitter.
For those who are still with me and wonder how they can replicate the success of that message listen up now.
The subject line is the most important thing.
Most people will just see it and discard the message based on what it says in case they don’t know the author. I often do it too. I can’t spend all day reading other people wishes, I’m not Santa. Here the subject line is telling me everything I need to know: why I should be interested (I write about SEO so new tools are of course interesting) and what I should do next (promote it of course, err, I mean give feedback!).
Let’s start at the beginning though. Now that we know there is an happy ending due to an intriguing subject line we have to focus on the other aspects that make an outreach message succeed.
1. The message has been sent to me personally. What you see here is my public business mail address I use for a few years now. So it’s not a secret. Also the mail did not get addressed to dozens or hundreds of “influencers”. So here is a simple person who has written a personal message to me, personal by its form not by the content of it.
2. The subject line is straight to the point. It tells me what the message is about instantly and why I should be interested. As I am writing about SEO for several blogs I’m of course interested in anything new, especially new tools.
3. The second part of the subject line deals with the reason why I got the message. My feedback is needed. Of course I’m flattered. Someone considers me to be enough of an expert to judge the quality of a new SEO tool. I’m even able to influence the tool by sending feedback.
4. The sender even knows my name! So ideally he has looked up my blog or site and found out that I’m Tad. Even in case this task got automated I’m don’t really care. They got my name right so they did at least some basic research.
5. Wow. The sender has even read my blog. At least one post got their attention: “SEO is Alive!“. It’s a good choice and has been on the frontpage for a while so the sender is most probably not a a bot.
6. The sender got my attention now for sure. Now we’re ready to elaborate. Ah, the tool is not just a generic SEO tool. More specifically it’s a “web-based SEO crawler”. That’s even better of course and by now I’m eager to check it out.
7. OK, so instead of stealing my time and letting me search for a link somewhere in the signature there it is, right where I need it. I’m short of time as usual so I’m glad I don’t have to look for the link. The anchor text also tells me the name of the tool. It sounds good! SiteCondor! Congrats on not using “SEO” and “crawler” in your SEO crawler name :-)
8. There is an even a polite call to action! After all I’m not on a landing page. Nonetheless I’d like to know what is expected of me. Of course feedback is not the only thing people crave but it’s like asking for sex on the first date. Some people might consider it a bit rude.
9. Ah, the sender is not only a real person with a first and last name. He’s also the co-fonder himself. It’s not the intern or the outsourced “SEO outreach specialist”. So I feel flattered again. Founders approach me directly to get the news out about their latest product.
Additionally the secret of this message is its size or length.
It’s neither big nor long. It’s indeed just three sentences. It’s perfectly enough to bring the point across. It does not waste my time. Judd Lyon respects me.
So ultimately an excellent outreach message is
- to the point
No rocket science is involved you see. I wonder why so many people do get it wrong. Is it laziness? Are they too money-hungry? I don’t know. In case you can’t afford to write a message to a blogger you are doing it wrong I think.
* Creative Commons image by Guido da Rozze.