Although, when it comes to SEO the finger is often pointed to the developer, when the generation of a site’s code these days, especially with the complexity of modern websites is a team effort.

This team is often made up of Information Architects, Engineers and Developers etc. etc. making the finger pointing towards just the developer an unjustified but all too often case.

A great example is a client of ours for whom we developed the front end code, then went and instructed the Engineers of the project to go and hide 99% of the content behind a login screen, grant zero access to Google or any other Search Engine. To make matters worse the client then went and instructed the Engineer to also do away with the News/Blog area of the last remaining 1% as this information was being written in facebook and had no place in the site.

Surprise, surprise 6 months later the site had disappeared from the Search Engine Radar and the client had found his site on the 27th page of Google! This then led to the above mentioned finger pointing.

So… let’s give the poor old Developer a chance here, it is not solely their fault when the ball gets dropped!

So there is NO misunderstanding, I am not accusing this article of finger pointing, just merely making a general observation.