The Best SEO Strategy: Don’t Do SEO!
Unless you're here for the first time you know that I've often written about SEO without SEO. What I meant was a new approach to SEO which basically goes beyond it or rather is natural site development that in the end results in a better performance on Google and other search engines, as well as social media sites. Now today I won't reiterate that.
Today I will focus on doing SEO but not telling anbody that you do.
Approximately 95% of webmasters practice SEO clandestinely.
Webmasters and bloggers
- use search friendly software like WordPress
- optimize their page titles
- add XML sitemaps
- use keywords they want to be found for
- submit their articles to social media
- use Twitter to promote their work
- create content they want to linked for
In short webmasters and bloggers adhere to SEO and SEO 2.0 best practices. That's fine. When asked whether they do SEO though some of them will vehemently deny it. They get angry at you. Some even publish the typical "SEO is bullshit" articles after searching on my SEO blog for "why is SEO bullshit". Others will simply not acknowledge that they practice SEO.
Recently a well known search marketing industry figure was featured on TechCrunch. The TechCrunch article mentioned nowhere whatsoever that he is involved in SEO or search marketing. He got two links nonetheless, one to a company of his and one to his private cartoon blog.
On Twitter I wrote him that it doesn't mention the fact he does SEO. He replied in the typical manner of one of the main group of SEO deniers: Jokingly. As it was a private message I won't disclose what he said. Most such webmasters are fully aware of doing SEO and quite OK with it but unlike me they don't want get the heat of doing it. In fact unless you like an occasional fight and do not care for people not liking you by default
the best SEO strategy even in 2009 still is: Don't do SEO! At least do not admit it!
There are several ways to outsmart most people though: You can say things like, "I do"
- search marketing
- Internet marketing
- online marketing
- Internet consulting
- Internet business consulting
- social media consulting
Only practice SEO and admit it if you really care.
Why do I? I'm a Pole living in Germany. You know Poland was the country that was invaded by Hitler to start the WWII. The Nazis considered Poles subhuman which was almost as bad as being Jewish. Thus they not only killed off the Polish Jews but millions of Poles as well.
Today most Germans don't even know that 6 millions Poles were killed by the Nazis.
What most Germans know are Polish jokes though, jokes that are not made by Poles but jokes that ridicule Poles among other aspects of prejudice. Poles are really among the most disrespected foreigners in Germany. Only Turks are more detested according to statistics. Most Poles that moved to Germany chose the easy way: Adapt as much as possible and become invisible. I on the other hand will never hide who I am or where I come from. Thus I also won't hide what I do or write about. I'm not ashamed of any part of my identity. Especially as SEO is practiced by almost everybody unless they're stuck in 99 and there is no rational reason to hate it, like there is no reason to hate Poles.