Steampunk SEO vs Social Media, Competition vs Cooperation

Tweet about this on TwitterShare on Google+Share on FacebookEmail this to someone

Steampunk is a popular trend among what we call retro future, or future of the past. Steampunk makes modern appliances look like they have been built in the 19. century or the Victorian age. It looks great and thus people really love it. In SEO nowadays we have a large trend to ignore current developments in the social sphere and attempt to apply antique methods to a modern media environment. I call it steampunk SEO. This steampunk sucks unlike the original the metaphor is derived from.

Times have changed but people are slow to follow. Especially many people are selfish and can’t cope with social media being

  • not about egoism but altruism,
  • not about competition but cooperation,
  • not about stopping PageRank bleed but about linking out generously to like minded people

You either adapt or you get left behind. I often restate that in a different form because it’s the truth many hesitate to accept. Face it: SEO 2.0 has arrived.

  • This blog has more visitors from a small community called Sphinn, than Google!
  • I do no link building whatsoever, but the SEO 2.0 blog has an authority of 200 after 4 months
  • I do not even have to submit my posts to social media, as my peers, fellow bloggers, SEOs and social media power users do it for me without even being asked to do so

This culminated in social media Merlin Brian Wallace of Nowsourcing asking me to join his team, or rather collective as there is no boss, at Collective Thoughts, a brand new group blog of some famous online publishing giants.

This is the proof that a SEO 2.0 strategy like the one I have introduced can make you an Internet celebrity in just 4 months if you are not a newbie to the Net.

You just have to adapt to the current way it works. As I want to convince you to take part in this epochal paradigm shift I wrote my first article on Collective Thoughts illustrating the difference between SEO and SEO 2.0 with the aforementioned steampunk metaphor.

One love to all the DIY steampunk artists!

In the context of SEO steampunk is about being anachronistic and unable and unwilling to adapt though. I think this metaphor fits.

Who else contributes to the blog? Some of the most renown and successful bloggers right now:

Stay tuned. Next time I will introduce my CLIQ. They are at least as interesting or even more. I’ll explain why.