Comments on: Social Media Conversation, Engagement & Sales Suck Say Nitpickers

By: Tadeusz Szewczyk

Tadeusz Szewczyk — Fri, 12 Oct 2012 16:05:45 +0000

Courtney: Thank you for the kind feedback!

Indeed it’s still the early days of the Internet. It’s like living in the days of the Ford T series and black and white silent movies. Everything is still new and exciting but very primitive.

I bet a few decades from now social media ROI calculators will either be extinct or everyone will have one implanted.

By: Courtney Seiter

Courtney Seiter — Thu, 11 Oct 2012 17:16:09 +0000

Tad, I adore this post. I’ve been ruminating on some similar social media ROI thoughts for a while now, and you touched on almost all of my frustrations! It’s definitely an interesting time for social media practitioners and marketers in general. Not everything that counts can be counted…

By: Tadeusz Szewczyk

Tadeusz Szewczyk — Thu, 11 Oct 2012 14:01:32 +0000

Wes: A few years from now social media will be so self-evident that nobody will question it. Just like nobody asks today for the ROI of web design these days.
At least a web designer doesn’t have to prove the ROI before he even starts.

By: Wes

Wes — Wed, 10 Oct 2012 16:39:02 +0000

Hey Tad,
Nicely written article, with some great examples.

I also consider social media more of an awareness channel than a sales channel. Which is exactly why it’s so hard to determine how much time should be spent there when you can’t fully measure it. I doubt we’ll ever be able to fully quantify its ROI.