SEO 2.0 Ebook: Table of Contents

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The SEO 2.0 ebook is online! I’ve been preparing it for ages. Also I was a bit late to start in the first place. I blog here since summer 2007 and

I should have written and published an SEO 2.0 ebook in the very beginning

It’s never too late they say though. I have started training parkour in my late thirties so I can publish a belated ebook as well, don’t you think?


Beating a dead horse?
As I’m pretty late I couldn’t shake off my doubts at first. Is SEO 2.0, the topic, not the term also obsolete? Is all SEO in some way “2.0” now?

Aren’t’ there enough SEO books, ebooks and white papers out there?

What can I say others haven’t done earlier, better, in more detail? Will people pay real money to read my ebook? In the end I decided not to limit the popularity of the book by demanding upfront payment. I want to spread the knowledge far and wide. Thus it’s FREE or “pay what you want”!


Providing unique insights
Now that the ebook is ready I know it’s unique just like my blog and you haven’t heard much of what I say in it elsewhere yet. I even discovered the true purpose of SEO 2.0 and

I already consider writing a follow up ebook dealing with it: popularization.

The SEO 2.0 ebook does not just focus on the both new and old term. It provides everything from old school to modern search, social media and blogging advice. In order to give you an overview of what the ebook covers I publish the table of contents of the SEO 2.0 ebook:

1. Preface
Due to ongoing changes of search and the Web itself we need a modern SEO definition

1.1 Publishing
Without saying something you won’t get heard

1.2. Success
What the heck are you talking about? Money, fame, a sense of purpose?

2. SEO 1.0
What is SEO in the original sense of the acronym?

2.1 Indexing
How search engines find and assess websites

2.2 Keywords
Market + keyword research & competition

2.3 Inbound Links
Incoming links, trust and authority

3. SEO 1.0 vs SEO 2.0
From search engine optimization to social engagement online

4. SEO 2.0
What’s really new in SEO 2.0? On people vs engines

4.1 Community & Tribe
Getting people to know, like and trust you

4.2 Influencers vs Peers
Who helps you more often, the stars or your friends?

4.3 Audience Building
You’re on stage with your peers but who listens?

5. Blogging
Writing regularly on a topic you love and covering it in a personal way

5.1 Business Blogging
Blogging as a business, professionally or to make money

5.2 Curation
Sorting through the information overload so that others don’t have to

6. Social Media
How the Web became more inclusive and empowered the people

6.1 Conversation, Engagement & ROI
What’s the point of social media for businesses?

6.2 Twitter
Flying like an early bird

6.3 Facebook vs Pinterest, Tumblr, Google+
Making less popular but more useful social sites work for you

6.4 Pinterest
Collecting representations of the future people aspire to

6.5 Tumblr
Give away your content or people will steal it

6.6 Google+
The social site you have to use whether you like it or not

6.7 Sharing
How to get noticed on “smaller” social media sites

6.8 Popularity
Meet the people on social media, not the bots

7. Social Search
I still haven’t found what I’m looking for but I will with a little help from my friends

7.1 Google Updates (Panda, Penguin etc.)
Are you chasing the algorithm or leading your followers?

8. Analytics
Can you see who is really supporting your site and why?

8.1 Analytics Tools
What analytics tools are there beyond Google’s free offering?

8.2 Metrics
The “who is who” of measuring success

9. Content Marketing & Strategy
On empty bottles, free drinks and how to plan the party

10. Future Outlook
How the Internet will probably evolve and how to react

11. About Me
The unlikely influencer who didn’t like SEO

12. Updates
How to stay informed on current updates to this ebook

13. Creative Commons
Sharing knowledge to the benefit of all people including yourself

14. Business Model
Support me and my partners to ensure future updates

15. Thank you
Many thanks to all those who have supported me over the years and while preparing the ebook specifically


Work in progress
Why do I let you preview the table of contents? Well, you may ask me to add even more chapters in my ebook. You may also suggest the specific things to explain in each chapter of the ebook. What do you want to know? I have chosen pretty common topics until now.

The book is a work in progress and will be updated in the future for years to come, just like the blog itself.

In a way the purpose of the book is to summarize the changes of the recent years and to create a blueprint of a strategy to succeed using blogging, social media and search. Make sure to subscribe to the ebook updates to stay on top of the latest version.


Preferred Audience
Who is the book for? It’s for all levels of

  • bloggers
  • website owners
  • writers
  • publishers
  • solopreneurs
  • small business owners
  • activists
  • optimizers

wanting to succeed on the Web no matter how they define their success. I give you the tools and techniques to achieve what you want with this book.


Download the SEO 2.0 Ebook
You can download the SEO 2.0 ebook for free in case you can’t afford to pay for it. You can also “pay what you want” when downloading it from PayHip here. The mail address they ask you for is only required to send you an additional link to the download and my personal “thank you” message. You won’t get subscribed anywhere!


Last updated: May 24th, 2016. Added download link/paragraph, subheadlines, image, two more chapters, minor changes. November 26th, 2015. Added four more chapters, text formatting and a few paragraphs. Update: November 17th, 2014. I added another 7 chapters to the ebook.


* (CC BY 2.0) Creative Commons image by NASA Robonaut.