SEO 2.0 Tools and Resources from the Ebook – Part 1 of 4

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You might have already heard about the SEO 2.0 ebook I’ve been preparing for a few years. Due to all the writing and preparations I have neglected this blog here.

To reconcile both parts of the SEO 2.0 empire I started disclosing the tools and resources I recommend below each of the 24 31 chapters. I try not to overwhelm you with links and usually only add two tools and three resources per chapter. Likewise

I split the link list on my blog in three parts. This is part 1 of 3 4, covering the first eight chapters.

The tools are must use tools, not necessarily new ones and tools you don’t know yet as a professional. The purpose is to be able to empower all kinds of readers to achieve success on the Web. Thus I added some “Captain Obvious” tools along ones you have rarely heard of. All the tools listed are free to use to some extent at least.

The resources are either easy to understand ones that explain what I said more clearly or resources that cover the topics in-depth in an actionable way. They are meant as an addition to each chapter to dive in deeper into each topic.

 

1. Preface

TOOLS:

WordPress.org

Namecheap.com [Aff]

Media Temple’s Managed WordPress Hosting
http://mediatemple.net/webhosting/wordpress/ [Aff]

WordPress SEO by Yoast
https://yoast.com/wordpress/plugins/seo/

ThemesKingdom.com [Aff]

RESOURCES:

SEO 2.0 – Digital Asset Optimization by Lee Odden
http://www.toprankblog.com/2007/06/digital-asset-optimization/

Top 10 SEO 2.0 Definitions
http://seo2.0.onreact.com/top-10-seo-20-definitions

Where Should Your Blog Live? Integrated, Subdirectory, Domain or Subdomain?
http://www.chrisg.com/where-should-your-blog-live-integrated-subdirectory-domain-or-subdomain/

 

2. SEO 1.0

What is Search Engine Optimization (SEO)?
http://www.webopedia.com/TERM/S/SEO.html

Introduction to Social Media Optimization
http://www.searchenginejournal.com/introduction-to-social-media-optimization/182/

Link Baiting
http://www.stuntdubl.com/2006/02/13/linkbait-2/

 

2.1 Indexing

TOOLS:

XML Sitemaps Generator
http://www.xml-sitemaps.com/

Google Webmaster Tools
http://www.google.com/webmasters/tools/

RESOURCES:

What is HyperText
http://www.w3.org/WhatIs.html

PageRank – See Google’s view of the importance of a webpage
https://support.google.com/toolbar/answer/79837?hl=en

Google’s 200 Ranking Factors: The Complete List
http://backlinko.com/google-ranking-factors

 

2.2 Keywords

TOOLS:

Google Trends
https://www.google.com/trends/

http://www.semrush.com/ [Aff]

RESOURCES:

Who is Your Competition on the Web?
http://seo2.0.onreact.com/who-is-your-competition-on-the-web

How to Use Google Trends for Local Keyword Research
http://blog.ahrefs.com/use-google-trends-local-keyword-research/

Why Other Bloggers in Your Niche are NOT Your Competition
http://www.fabulousblogging.com/2014/02/why-other-bloggers-in-your-niche-are-not-your-competition/

Why Linking to Other Blogs is Critical
http://www.copyblogger.com/why-linking-to-other-blogs-is-critical/

 

2.3 Inbound Links

TOOLS:
Opensiteexplorer.com

RESOURCES:

Authority and Trustrank
http://seo2.0.onreact.com/authority-and-trustrank

Quality Link Building: Editorial Links vs. Acquired Links
http://www.searchenginejournal.com/quality-link-building-editorial-links-vs-acquired-links/4717/

How I Got Authority Links from the Most Trustworthy Search & SEO Publications
http://www.massmediadesign.co.uk/blog/how-i-got-authority-links-from-the-most-trustworthy-search-seo-publications/

 

3. SEO 1.0 vs SEO 2.0

RESOURCES:

Facebook and YouTube Rise To The Top Most Search Keywords for 2010
http://www.reelseo.com/facebook-youtube-most-searched-keywords/

SEO vs SEO 2.0
http://seo2.0.onreact.com/seo-vs-seo-20-top-15-differences

DMOZ Submission Guide
https://www.redflymarketing.com/blog/dmoz-submission-guide/

 

4. SEO 2.0

TOOLS:

Compfight.com

RESOURCES:

7 Ways to Write Super Catchy Headlines
http://blog.hubspot.com/blog/tabid/6307/bid/20567/7-Ways-to-Write-Super-Catchy-Headlines.aspx

This Title Doesn’t Work.
https://medium.com/seo-for-adults/8669692218f9

Readability Advice: Lorem Ipsum Yourself! I’m Not a Dummy
http://seo2.0.onreact.com/readability-advice-lorem-ipsum-yourself-im-not-a-dummy

 

4.1 Community & Tribe

TOOLS:

Getsatisfaction.com

Triberr.com

RESOURCES:

Participation Inequality: Encouraging More Users to Contribute by Jakob Nielsen
http://www.nngroup.com/articles/participation-inequality/

How you know when you’ve created a successful community by Douglas Atkin
http://wordofmouth.org/blog/how-you-know-when-youve-created-a-successful-community

The Ultimate Guide to Building Your Tribe
http://paidtoexist.com/tribe-building/

 

The first few chapters deal mostly with old school SEO or rather the history of SEO. Expect more advanced aspects to come later on.

Remember that as always you just need to select the text, link or image to share it on your favorite social media site!

Also make sure to subscribe to the notification list in case you haven’t yet so that you can get updates on the SEO 2.0 ebook. The ebook will be updated in future as well, just like this blog here has been for the past 8 years.

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Last updated: August 28th, 2015.