SEO 2.0 Tools and Resources from the Ebook – Part 1 of 4

Tweet about this on TwitterShare on Google+Share on FacebookEmail this to someone

As you might have already know I have been preparing the SEO 2.0 ebook for more than a year by now. I am aware that it’s a long time to wait and that I also have less time to write for the blog here because of the ebook.

I’d like to reconcile both parts of the SEO 2.0 empire by disclosing the tools and resources I will recommend below each of the 24 31 chapters. I try not to overwhelm you with links so I will usually only add two tools and three resources per chapter. Likewise

I will split the link list on my blog in three parts. This is part 1 of 3 4, covering the first eight chapters.

The tools are must use tools, not necessarily new ones and tools you don’t know yet as a professional. The purpose is to be able to empower all kinds of readers to achieve success on the Web. Thus I added some “Captain Obvious” tools along ones you have rarely heard of. All the tools listed are free to use to some extent at least.

The resources are either easy to understand ones that explain what I said more clearly or resources that cover the topics in-depth in an actionable way. They are meant as an addition to each chapter to dive in deeper into each topic.


1. Preface


WordPress SEO by Yoast


SEO 2.0 – Digital Asset Optimization by Lee Odden

Top 10 SEO 2.0 Definitions

Where Should Your Blog Live? Integrated, Subdirectory, Domain or Subdomain?


2. SEO 1.0

What is Search Engine Optimization (SEO)?    

Introduction to Social Media Optimization

Link Baiting


2.1 Indexing


XML Sitemaps Generator

Google Webmaster Tools


What is HyperText

PageRank – See Google’s view of the importance of a webpage

Google’s 200 Ranking Factors: The Complete List


2.2 Keywords


Google Trends


Who is Your Competition on the Web?

Why Other Bloggers in Your Niche are NOT Your Competition

Why Linking to Other Blogs is Critical


2.3 Inbound Links


WebMeUp backlink tool


Authority and Trustrank

Quality Link Building: Editorial Links vs. Acquired Links

How I Got Authority Links from the Most Trustworthy Search & SEO Publications


3. SEO 1.0 vs SEO 2.0


Facebook and YouTube Rise To The Top Most Search Keywords for 2010

SEO vs SEO 2.0

DMOZ Submission Guide


4. SEO 2.0



7 Ways to Write Super Catchy Headlines

This Title Doesn’t Work.

Readability Advice: Lorem Ipsum Yourself! I’m Not a Dummy


4.1 Community & Tribe



Participation Inequality: Encouraging More Users to Contribute by Jakob Nielsen

How you know when you’ve created a successful community by Douglas Atkin

The Ultimate Guide to Building Your Tribe


The first few chapters deal mostly with old school SEO or rather the history of SEO. Expect more advanced aspects to come later on.

Remember that as always you just need to select the text, link or image to share it on your favorite social media site!

Also make sure to subscribe to the notification list in case you haven’t yet so that you can get updates on the SEO 2.0 ebook. The mail form is on the right or you can go to the Mailchimp subscription page.