SEO 2.0 Tools and Resources from the Ebook – Part 1 of 4

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You might have already heard about the SEO 2.0 ebook I’ve been preparing for a few years. Due to all the writing and preparations I have neglected this blog here.

To reconcile both parts of the SEO 2.0 empire I started disclosing the tools and resources I recommend below each of the 24 31 chapters. I try not to overwhelm you with links and usually only add two tools and three resources per chapter. Likewise

I split the link list on my blog in three parts. This is part 1 of 3 4, covering the first eight chapters.

The tools are must use tools, not necessarily new ones and tools you don’t know yet as a professional. The purpose is to be able to empower all kinds of readers to achieve success on the Web. Thus I added some “Captain Obvious” tools along ones you have rarely heard of. All the tools listed are free to use to some extent at least.

The resources are either easy to understand ones that explain what I said more clearly or resources that cover the topics in-depth in an actionable way. They are meant as an addition to each chapter to dive in deeper into each topic.


1. Preface

TOOLS: [Aff]

Media Temple’s Managed WordPress Hosting [Aff]

WordPress SEO by Yoast [Aff]


SEO 2.0 – Digital Asset Optimization by Lee Odden

Top 10 SEO 2.0 Definitions

Where Should Your Blog Live? Integrated, Subdirectory, Domain or Subdomain?


2. SEO 1.0

What is Search Engine Optimization (SEO)?

Introduction to Social Media Optimization

Link Baiting


2.1 Indexing


XML Sitemaps Generator

Google Webmaster Tools


What is HyperText

PageRank – See Google’s view of the importance of a webpage

Google’s 200 Ranking Factors: The Complete List


2.2 Keywords


Google Trends [Aff]


Who is Your Competition on the Web?

How to Use Google Trends for Local Keyword Research

Why Other Bloggers in Your Niche are NOT Your Competition

Why Linking to Other Blogs is Critical


2.3 Inbound Links



Authority and Trustrank

Quality Link Building: Editorial Links vs. Acquired Links

How I Got Authority Links from the Most Trustworthy Search & SEO Publications


3. SEO 1.0 vs SEO 2.0


Facebook and YouTube Rise To The Top Most Search Keywords for 2010

SEO vs SEO 2.0

DMOZ Submission Guide


4. SEO 2.0



7 Ways to Write Super Catchy Headlines

This Title Doesn’t Work.

Readability Advice: Lorem Ipsum Yourself! I’m Not a Dummy


4.1 Community & Tribe



Participation Inequality: Encouraging More Users to Contribute by Jakob Nielsen

How you know when you’ve created a successful community by Douglas Atkin

The Ultimate Guide to Building Your Tribe


The first few chapters deal mostly with old school SEO or rather the history of SEO. Expect more advanced aspects to come later on.

Remember that as always you just need to select the text, link or image to share it on your favorite social media site!

Also make sure to subscribe to the notification list in case you haven’t yet so that you can get updates on the SEO 2.0 ebook. The ebook will be updated in future as well, just like this blog here has been for the past 8 years.

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Last updated: August 28th, 2015.