SEO 2.0 Ebook Coming Up: Table of Contents

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The SEO 2.0 ebook is coming up. I’m writing it right now. I know I’m a bit late. I blog here for around 7 years now and

I should have written and published an SEO 2.0 ebook 5+ years ago.

It’s never too late they say though. I have started training parkour in my late thirties so I can publish a belated ebook too. 
As I’m pretty late I couldn’t shake off my doubts at first. Is SEO 2.0, the topic, not the term also obsolete? Is all SEO in some way “2.0” now?

Aren’t’ there enough SEO books, ebooks and white papers out there?

What can I say others haven’t done earlier, better, in more detail? Will people pay real money to read my ebook?
Now that the ebook is ready I know it’s unique just like my blog and you haven’t heard much of what I say elsewhere yet. I even discovered the true purpose of SEO 2.0 and I already consider writing a follow up dealing with it.

In order to give you an overview of what the ebook covers I publish the table of contents of the upcoming SEO 2.0 ebook:

1. Preface
2. SEO 1.0
2.1 Indexing
2.2 Keywords
2.3 Inbound Links
3. SEO 1.0 vs SEO 2.0
4. SEO 2.0
4.1 Community & Tribe
4.2 Influencers vs Peers
4.3 Audience Building
5. Blogging
5.1 Business Blogging
5.2 Curation
6. Social Media
6.1 Conversation, Engagement & ROI
6.2 Twitter
6.3 Facebook vs Pinterest, Tumblr, Google+
6.4 Pinterest
6.5 Tumblr
6.6 Google+
6.7 Sharing
6.8 Popularity
7. Social Search
7.1 Google Updates (Panda, Penguin etc.)
8. Analytics
8.1 Tools
8.2 Metrics
9. Content Marketing & Strategy
10. Future Outlook
11. About Me


Why do I let you preview the table of contents? Well, you may ask me to add even more chapters in my ebook. You may also suggest the specific things to explain in each chapter of the ebook. What do you want to know? I have chosen pretty common topics as of now.

In a way the purpose of the book is to summarize the changes of the recent years and to create a blueprint of a strategy to succeed using blogging, social media and search.


Last update: November 17th, 2014. I added another 7 chapters to the ebook.