SEM Lymphozyte. Source.
Google Trends is a wonderful tool to find out what the market really demands. I compared SEM to SEO demand to find out that the Scanning Electron Microscopy (SEM) industry is booming it seems.
The demand for SEM has skyrocketed recently.
It grew so much that it surpassed the number of queries for SEO everywhere, the US, UK and Germany where I work as a SEO consultant.
Then of course I compared the results for SEM in the three countries and respective local Google versions to make sure that Scanning Electron Microscopy is really that popular and not something quite negligible like Structural Equation Modeling or Search Engine Marketing is the real driving force of this boom.
As you might test yourself in Google.com Scanning Electron Microscopy is obviously the most important kind of SEM.
Viewed from the US 3 results deal with it, while Search Engine Marketing is found twice. Using Google.com from Germany you’ll only find one instance of Search Engine Marketing SEM as compared to 3 results for Scanning Electron Microscopy.
In Germany the people are kind of behind the times, they don’t deal much with Scanning Electron Microscopy yet so if I search Google.de for SEM I get mostly Search Engine Marketing related results.
So take a look at these charts comparing the US, UK and German demand for SEM:
US demand for SEM vs SEO:
To be honest, if I’d be in Matt McGee’s shoes I’d put the SEM acronym in his title to rank higher for SEM. This way he even might be able to sell some Scanning Electron Microscopes.
You might reply that most people rather search for full phrases instead of acronyms, but they do not. You can check it yourself with Google Trends, they’re all by far less popular, even search marketing.
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This thing has 4 Comments
I love to work with Google trends too. I think is an excellent tool to describe searchers behaviour and to see new trends for searches.
My last Google Trend study was the word: information vs info
What I found out is that the word “info” has more searches through the years, while “information” stay the same.
Hehehehe. This kind of thing is exactly why I pulled the SEM from my blog name. :-)
Matt: So the traffic was not qualified? I can’t really believe that all these people searching for SEM are in dire need of Scanning Electron Microscopes.
I love to work with Google trends too. I think is an excellent tool to describe searchers behaviour and to see new trends for searches.
My last Google Trend study was the word: information vs info
What I found out is that the word “info” has more searches through the years, while “information” stay the same.