Review: 4 New Online SEO Tools to Try in 2014

2014-calendar*

Wow. It’s 2014 already. I started practicing SEO consciously 10 years ago. Despite all the nonsense we have been hearing from publicity hungry mainstream media SEO is growing, at least judging from the plethora of in many cases new web based tools that appear on the market.

These modern tools are both easy to use and visually appealing while still very helpful to implement actual website improvements.

I have been approached by numerous tool vendors in recent weeks and months so that I decided to review a few promising online tools at once. I chose four of them:

  1. WebMeUp
  2. Monitor Backlinks
  3. SEOcrawler.co
  4. SiteCondor


Full disclosure: take note that I got paid by WebMeUp to write this post and the other tools vendors have offered me extended free trial periods for testing. So I’m completely biased towards these tools. On the other hand I wouldn’t have written about them and accepted the money and freebies in case I didn’t like them or care at all.

People in the SEO industry know by now that I’m on the look out for progressive tools.

That’s why they approach me in the first place. I also work for other SEO tools vendors like Ahrefs, Positionly, Raven (indirectly). There is barely an SEO software I’m not affiliated with.

 

WebMeUp

webmeup-logo

What is it?

WebMeUp is the only software offering that is not really new in this list. It has been new to me or at least I didn’t remember it but the Wayback Machine tells a different story. It has been around for years. It’s been revamped though recently. Now it boasts to be “Worlds #1 software for growing rankings”. It’s a complete old school SEO software in your browser. It combines tools of SEO crawlers like the ones mentioned below and also features of MonitorBacklinks.

What features offers it?

webmeup-add-project-search-engines

WebMeUp lets you track rankings, backlinks and analyze onsite issues as well.You can study your competition too, discover keywords, measure social media to name just a few. As you see in the partial screen shot above you can check rankings on your local search engines or Google, Bing and Yahoo versions and track the ranking subsequently:

webmeup-keyword-rankings

For whom is it?

This software suite is a one stop shop for intermediate webmasters in my opinion. In case you are aware what you want to know and what all the data means you get served you won’t need many other tools for dealing with your websites’ SEO.

There are a lot of features, I have only listed the most obvious ones above

so that you may get overwhelmed as a beginner.

Even die hard SEO professionals who already use Moz, Majestic, Raven or Ahrefs will find some things their favorite software doesn’t offer yet.

In case you are deciding to invest in SEO tools for the first time this year you might consider WebMeUp along the industry standards tools though. At least WebMeUp aims to reach the same people it seems.

Best use cases

webmeup-social-activity

WebMeUp is one stop shop for all your optimization needs. The plethora of features and its analytics like set up allow for an effective controlling of your SEO progress. WebMeUp also allows to dig deep into your data, for example check any internal page (here called landing page) for its social media popularity.

webmeup-add-landing-page

Price and quality

The pricing shows that WebMeUp targets serious webmasters who check their sites regularly and like to dive into stats a lot. On the other hand the “Starter” plan is already enough for the average user with one small project, the size of a blog. Here the number of “landing pages” that is internal pages to check is a bit small though.

The “Standard” plan may not yet be attractive enough to convert existing users of other more popular SEO tools yet but smaller packages look promising for all those not yet investing in web based SEO tools.

Enterprise clients can set up a custom plan reflecting their particular needs and overall budget.

You have to spend some time with WebMeUp to grasp and make sense out of the feature rich app with lots of data available. The clean interface and the many helpful resources make the learning process easier. On the other hand you can jump right in like I did when you know the ABCs of SEO.

 

BTW.: WebMeUp offers also the best free Backlink Checker tool that I know of right now. Apparently they can afford to show off their data and tools this way in order to convert more users.

 

Monitor Backlinks

monitorbacklinks-logo

What is it?

As the name suggests this tool allows you stay tuned to your incoming links. It doesn’t simply check out (there is a free backlink checker on the site too) it actually “monitors” them. So you can see when new links arrive. Some of the new links are just freshly discovered old links but it also accurately finds truly new links. Lately the tool has added some non-link related features so that it’s almost a full fledged SEO software now.

What features offers it?

monitor-backlinks-advanced-report

It offers a plethora of features but it seems the most important aspect of Monitor Backlinks is the automation. It checks our inbound links in the background so when you log in you just watch the developments like in Google Analytics. You can also connect the latter so you end up with a SEO dashboard offering you an overview of your “progress”. You can also monitor competing sites and their backlinks. It even checks your rankings.

For whom is it?

I think the best audience for this tool is the intermediate one. In case you know what SEO is and how it works without spending all day or week on dealing with it then this webware is for you. So all bloggers, webmasters, web designers and developers, publishers who want to get automated reports on their whereabouts in the Google landscape.

Best use cases

monitor-backlinks-understand-progress-part

Finding out who linked to you recently, what links are worthless for SEO (nofollow, 302 redirects etc.) and overview of ongoing changes. The longer you use Monitor Backlinks the better it gets at noticing new links it seems to me.

monitor-backlinks-new-links-dates

Price and quality

This is a premium tool built on top of data from Ahrefs. Ahrefs is pretty complex by now an doesn’t offer that level of automation so it’s not the same offering as Ahrefs. It has to pay for its large data set obviously so that it’s no free either. Advanced reports allow you dig deeper into your backlink profile too.

The standard offer starts at 19$ but it’s limited to 2 sites and 500 links.

The cheapest offer may suffice for small businesses and new sites. The recommended version costs 50$ per month for up to five sites and 5000 links. That should be enough for most people who do not represent agencies or larger companies.

SEOcrawler.co

seocrawler.co-logo

What is it?

The name gives it already away, it’s an SEO crawler. What does it mean? It crawls your entire site like a search engine bot would and checks your links as well potential onsite issues. So it’s an onsite SEO tool but there are use cases for link building too.

seocrawler.co-options

What features offers it?

You can check internal and extra links. Search for particular errors, for example a 404 page not found error, even for outgoing links. It finds redirects too. It’s not yet ready for prime time in its self proclaimed “beta” status so I expect more features to come up.

For whom is it?

The pricing page says for “SEO professionals” and “SEO agencies” but I’d argue that anybody who knows what a 404 is and wants to do outreach can use it. You don’t need to be an SEO pro. Any intermediate webmaster who is able to look below the hood of their site will find SEOcrawler.co useful to some extent.

Best use cases

Searching for onsite errors like broken links, duplicates and other common issues is the best use case for SEOCrawler. You can check your site, spy on your competition or simply check your favorite blog for broken and redirected links to suggest your won resources instead.

Price and quality

You can check a few smaller sites for free. You have to pay for extra “credits” by clicking the “Buy more URLs” for additional pages. As you might have noticed in the screen shot above I have already almost used up my free contingent so that I will check only “1” page, the homepage. For 9$ paid via PayPal you get 15.000 URLs. That’s already pretty much considering the fact that a blog like mine that exists for several years doesn’t have many more than 1000 URLs. The even larger plan will suffice for teams, companies or individuals who’ll use it extensively. These users get also priority support.

SiteCondor

sitecondor-logo

What is it?

SiteCondor is also web based SEO crawler. It’s a site visualization tool as well. It’s onsite t0ool that will check and follow your internal and outgoing links to find and point out potential issues.

What features offers it?

Right now SiteCondor offers two ways to visualize your site structure, the site map view and the site structure diagram. The latter one is more visually appealing while the first one allows you to take a quick look at your site architecture.

sitecondor-job-created

For whom is it?

SiteCondor is the perfect tool for the average webmaster who owns a small website or two and knows what HTML is and can assess the meaning and importance common site elements like headings, titles or meta descriptions and fix them according to SEO best practices. Professionals will probably use it for a quick check. SiteCondor doesn’t offer advice for beginners so in case you don’t know what the results of the crawl mean it might not be useful for you without some research online.

sitecondor-url-structure

Best use cases

A quick overview of site elements to assess potential issues like underscores in URLs or site-wide links for example. It’s also helpful for the visualization of menu and site structures. Really large sites don’t display well though. Search Engine People already barely fits the format.

Price and quality

The pricing seems to be geared towards businesses that need to crawl certain sites on a regular basis. It’s not dirt cheap but it’s still affordable. The free plan is also generous enough for some serious testing of your website’s health. The tool is not a game changer but a rock solid and easy to use one to help you quickly and efficiently.

 

* Creative Commons image by Dan Moyle

 

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