A Simple Content Strategy for a Business Blog

* After a decade of blogging the question how often you have to post still remains unanswered or rather you get as many answers as many bloggers you ask. Personally I’ve found out over the years that you need at…

Content is Tyrant: Is it Publish or Perish for Everybody Now?

* Summary: In the era of “content marketing” it’s not just scientists and SEO specialists who have to create content to survive. Every business seemingly has to as Google etc. needs content to monetize. Do you have to submit to…

How to Use the Google Disavow Tool for NOT Against Negative SEO

* Google first created the problem of so called negative SEO by taking “manual action” on links webmasters have no control over. Instead of just discounting “unnatural links” pointing to a site Google will make you responsible for them even…

Social Media Conversation, Engagement & Sales Suck Say Nitpickers

* There is a new trend in social media expert circles: nitpickers declare all the social media basics we take for granted to be nonsense or choose to ignore them. I haven’t finished college but while attending it I was…

Google+ is a One Way Street, is Self-Promotion the Only Way Out?

* In the last few days I wasn’t able to contribute much on social media. I was sick the week before so I had lots of work to do. Nonetheless I incited a small debate on Google+. As I had…

Readability Advice: Lorem Ipsum Yourself! I’m Not a Dummy

* One of the most important things on the Web is readability. Despite that to this day many webmasters, bloggers and even web designers neglect it. Recently an SEO blogger I asked to improve his post readability so that my…

Testing New “Best” Responsive Theme

Some of you may have noticed I am testing and customizing a new theme for SEO 2.0 – it’s responsive aka mobile and tablet friendly. Additionally it’s great for readability. The name of the free theme is Best and indeed…

Web Design by Itself is Worthless

It’s strange how when you want to sell blogging, social media or SEO services you have to explain and prove ROI (Return On Investment) at every step. At the same time I rarely witness debates about the ROI of web…

7 Kinds of Tweets You Need to Send Out Daily

 * While doing blogger outreach and relations for clients I often have to explain what it is and what it entails. The most important thing is the value proposition I said last time. On the other hand you need a…

Advantages of Google-Free Blogging

* OK, it’s been a few weeks since I banned Google on this blog and I see some of the consequences. In sheer numbers I get less “traffic” of course. I explained before how most of Google “traffic” weren’t real…

What is Your Value Proposition and How Do You Present it?

* Many people like to optimize the call to action or other elements of landing pages but overlook the crucial aspect of any business website or even online interaction, the so called value proposition. I’m doing a lot of blogger…

This is Why Google Search is Dead and What to Use Instead

I’m not a big friend of Google for a myriad of reasons. I won’t deal with those here. There is one simple reason why I prefer not to use Google Search though whenever possible. Google Search is dead, it’s not…

What Guest Blogging and Blogger Outreach Are Actually About – Stop Perverting Them

* Now that “content marketing” is the latest rage people who have no clue what content really means are perverting ages old techniques like guest blogging and blogger outreach. Many lazy SEOs are late to this renamed “great content” and…

Non-Google Link Building for Search Emancipated Optimization

* It may be a surprise to you but link building has been thriving long before Google. When I joined the Internet and started publishing poetry online in 1997 Google didn’t even exist. Many search engines like Infoseek, Webcrawler or…

Most people in the SEO industry chose to ignore my symbolic act of banning Google and going Google-free after I got penalized for no apparent reason. In contrast articles on “how I tried to recover from Panda/Penguin for 6 mix…

Steal This Blog! SEO 2.0 Goes Creative Commons

* Over the years I admired the Creative Commons movement. I have not only been a big fan of it I also used a lot of Creative Commons licensed images here on my blog as metaphorical illustrations of my articles….

Giving All Your Great Content to Google For Free is Suicide

* When I chose to block Google recently some people considered me nuts, after all it sounds like suicide, especially for an SEO site. Actually it’s the exact opposite. Giving your most valuable assets to Google for free is not…

How Do You Attract Visitors Instead of Traffic to Your Site?

* A few years ago I noted that there is a difference between traffic and visitors in an article dealing with a broader topic. Then in early January of 2011 I have described it in more depth. Today I’d like…

Un-Google Yourself With These Alternative Tools

* Now that I banned Google on my blog I feel more confident about becoming independent from Google. You don’t have to be an anti-SEO self improvement guru who wants to live a perfect life to realize that Google is…

50 Ways to Make the Web a Better Place

* When people want to get popular on the Web they often have the popularity itself as a goal while in reality it’s just a by-product of doing the right thing. What is the right thing on the Internet? Of…