Readability Advice: Lorem Ipsum Yourself! I’m Not a Dummy

* One of the most important things on the Web is readability. Despite that to this day many webmasters, bloggers and even web designers neglect it. Recently an SEO blogger I asked to improve his post readability so that my…

Testing New “Best” Responsive Theme

Some of you may have noticed I am testing and customizing a new theme for SEO 2.0 – it’s responsive aka mobile and tablet friendly. Additionally it’s great for readability. The name of the free theme is Best and indeed…

Web Design by Itself is Worthless

It’s strange how when you want to sell blogging, social media or SEO services you have to explain and prove ROI (Return On Investment) at every step. At the same time I rarely witness debates about the ROI of web…

7 Kinds of Tweets You Need to Send Out Daily

 * While doing blogger outreach and relations for clients I often have to explain what it is and what it entails. The most important thing is the value proposition I said last time. On the other hand you need a…

Advantages of Google-Free Blogging

* OK, it’s been a few weeks since I banned Google on this blog and I see some of the consequences. In sheer numbers I get less “traffic” of course. I explained before how most of Google “traffic” weren’t real…

What is Your Value Proposition and How Do You Present it?

* Many people like to optimize the call to action or other elements of landing pages but overlook the crucial aspect of any business website or even online interaction, the so called value proposition. I’m doing a lot of blogger…

This is Why Google Search is Dead and What to Use Instead

I’m not a big friend of Google for a myriad of reasons. I won’t deal with those here. There is one simple reason why I prefer not to use Google Search though whenever possible. Google Search is dead, it’s not…

What Guest Blogging and Blogger Outreach Are Actually About – Stop Perverting Them

* Now that “content marketing” is the latest rage people who have no clue what content really means are perverting ages old techniques like guest blogging and blogger outreach. Many lazy SEOs are late to this renamed “great content” and…

Non-Google Link Building for Search Emancipated Optimization

* It may be a surprise to you but link building has been thriving long before Google. When I joined the Internet and started publishing poetry online in 1997 Google didn’t even exist. Many search engines like Infoseek, Webcrawler or…

zv7qrnb Most people in the SEO industry chose to ignore my symbolic act of banning Google and going Google-free after I got penalized for no apparent reason. In contrast articles on “how I tried to recover from Panda/Penguin for 6…

Steal This Blog! SEO 2.0 Goes Creative Commons

* Over the years I admired the Creative Commons movement. I have not only been a big fan of it I also used a lot of Creative Commons licensed images here on my blog as metaphorical illustrations of my articles….

Giving All Your Great Content to Google For Free is Suicide

* When I chose to block Google recently some people considered me nuts, after all it sounds like suicide, especially for an SEO site. Actually it’s the exact opposite. Giving your most valuable assets to Google for free is not…

How Do You Attract Visitors Instead of Traffic to Your Site?

* A few years ago I noted that there is a difference between traffic and visitors in an article dealing with a broader topic. Then in early January of 2011 I have described it in more depth. Today I’d like…

Un-Google Yourself With These Alternative Tools

* Now that I banned Google on my blog I feel more confident about becoming independent from Google. You don’t have to be an anti-SEO self improvement guru who wants to live a perfect life to realize that Google is…

50 Ways to Make the Web a Better Place

* When people want to get popular on the Web they often have the popularity itself as a goal while in reality it’s just a by-product of doing the right thing. What is the right thing on the Internet? Of…

Hey You, I’m Not Boring, I Rock Like Elvis!

* This is a post about rocking like Elvis instead of being boring. So skip the boring part about headlines that follows if you like and jump right to the rock & roll part.   Boring In case I would…

Unnatural Links: What is the Purpose of the Google FUD Campaign?

* Google has been sending out “unnatural links” warnings for some time. At first they meant you got penalized in Google search and thus you lost your rankings. Lately they have been sending out even more of the cryptic messages,…

Why I Am Banning Google on my Blog

* I am banning Google on my blog. Why? Isn’t it ironic for a self proclaimed SEO blog to ban Google? Let me tell you the whole story. When I started out this blog in 2007 I did not get…

Why Peer-to-Peer SEO Beats Influencer Ass Kissing

* In the past I have written repeatedly about the need to find your peers and to work together with them for the benefit of all parties involved. On the Web it’s not about competing with 7 billions of people,…

Free Consultation for Non-Profits, Charities & Activist Groups

* I want to offer a free consultation for non-profits, charities and activist groups once a week. Why? I’m a lucky guy. I work from from home. I start the day with my Parkour workout. I don’t work 12h a…