6 Years of SEO 2.0 Anniversary

Yes, it’s already 6 years ago that I started SEO 2.0, the blog you are reading right now. So this is an anniversary! The blog had a lot of ups and downs ever since and it has slowed down for…

Free Traffic vs Gatekeeper Traffic

* Usually I prefer to speak about visitors not traffic as in people visiting your site. The term traffic is too fuzzy to really explain what is going on on the Web in general or on your site in particular….

Why Berlin Tourists Eat Currywurst and the Creation of Generic Brands

* As you might have noticed I live in Berlin, Germany. That’s a hugely popular place among tourists from all over the world. The area I live in is full of hostels, night clubs and places to eat out. There…

10 Things the Unnatural Links Penalty Taught me About Google and SEO

I didn’t expect to get penalized for unnatural links at all, that’s why I noticed it very late. Also the whole process of dealing with the unnatural links penalty has been “problematic” itself to say the least. Here are the…

Quality Sites Are the New Links and Santa Exists

* Accordingly to Google and Search Engine Land the decade old practice of link building has just been replaced by “building quality sites”. No, that’s not a joke. This is official: “In general, webmasters can improve the rank of their…

Examples of Quality Webfonts for Body Text Readability: Proxima Nova

* Last time I’ve written about how Microsoft made the Web ugly and how so called webfonts are probably a solution alas a difficult one I promised to find some premium quality webfonts for improved body text readability. I’ve checked…

When Slow Corporations Take Over Swift Startups

* So the good old Yahoo has taken over the fresh and popular blogging community Tumblr. I was thinking for a while what it means. I took a deep breath and tried to recount other similar mergers in the past…

Reshare This if You Love Your Mother!

I know I’m a bit late for Mother’s Day. I love my mother every day though. Do you? In case you love your mother reshare this! Now, who will say “no” and refrain from resharing? Many people will feel compelled…

How Microsoft Made the Web Ugly & What to Do About it

* This is a sad story with a happy ending about the way Microsoft has made the Web ugly and what to do about it. You have to act now though or you lose readers and customers. In a more…

Where Did All The Search Traffic Go?

* BuzzFeed reports that “Traffic from Google to digital publishers dropped 30% over the past eight months.” based on traffic statistics from over 200 major media properties, among them BuzzFeed Time Huffington Post Rolling Stone Sports Illustrated Overall social media…

The Best Acronyms to Replace SEO

* You have to admit: it didn’t work out! Your quest to replace the stigma of SEO was futile until now! You wanted to practice internet marketing to no avail, you still just did keyword research, onsite optimization and link…

Simplicity

* Simplicity is the ultimate (form of) sophistication – Leonardo da Vinci When it comes to design or self improvement – two topics I follow in my free time – simplicity is widely accepted as the path to success. When…

Dangerous Links: Why & How Google Wants to Abolish Hypertext

* Are links unnatural or even dangerous like some SEO experts repeat after Google? The Web is built upon so called hypertext. Why is it hyper? It’s not because of all the hypes we witness on the Internet. The hyper-aspect…

How to Kill Pandas and Penguins but NOT People

* This post is not about killing cute animals. In search a Panda and a Penguin are different types of Google updates or rather penalties. In case you own a website or two I will help you deal with those…

When Will Google Sunset Search?

* Last week the number one topic on the Internet was not the new pope it seems, it was the demise of Google Reader. Mostly geeks know what Reader was about and used it so average people probably won’t notice….

The Best Free Feed Readers for Windows, Mac and Linux

* As I am probably not the only one to look for an feed reader I decided to share my list of those I think are the best ones. Most people until 2013 used Google Reader for RSS (and Atom)…

Billions of Sites Subject to Manual Penalty by Google

Google recently released an “interactive infographic” titled “how search works“. I ignored it until Barry Schwartz convinced me to take a second look. The infographic starts with the number of “30 trillion individual pages” Google has in its index. Later…

Blogging at Night

* You can blog like you go to work. You can do it with passion too. I’ve been blogging here with passion for a while and then it turned into work later on. Recently my passion returns though. How do…

Training in Winter

* Some of you may remember that I have started training parkour some time ago. It made me not only 200% healthier over the recent years (I feel 10 years younger by now) it also inspired me in other areas…

What’s Your Message?

* The perhaps most important question when you publish is “what’s your message?” or in layman’s terms: what do you want to say? The problem with the new “content is king” and “content marketing” craze is that it focuses on…