Dangerous Links: Why & How Google Wants to Abolish Hypertext

* Are links unnatural or even dangerous like some SEO experts repeat after Google? The Web is built upon so called hypertext. Why is it hyper? It’s not because of all the hypes we witness on the Internet. The hyper-aspect…

How to Kill Pandas and Penguins but NOT People

* This post is not about killing cute animals. In search a Panda and a Penguin are different types of Google updates or rather penalties. In case you own a website or two I will help you deal with those…

When Will Google Sunset Search?

* Last week the number one topic on the Internet was not the new pope it seems, it was the demise of Google Reader. Mostly geeks know what Reader was about and used it so average people probably won’t notice….

The Best Free Feed Readers for Windows, Mac and Linux

* As I am probably not the only one to look for an feed reader I decided to share my list of those I think are the best ones. Most people until 2013 used Google Reader for RSS (and Atom)…

Billions of Sites Subject to Manual Penalty by Google

Google recently released an “interactive infographic” titled “how search works“. I ignored it until Barry Schwartz convinced me to take a second look. The infographic starts with the number of “30 trillion individual pages” Google has in its index. Later…

Blogging at Night

* You can blog like you go to work. You can do it with passion too. I’ve been blogging here with passion for a while and then it turned into work later on. Recently my passion returns though. How do…

Training in Winter

* Some of you may remember that I have started training parkour some time ago. It made me not only 200% healthier over the recent years (I feel 10 years younger by now) it also inspired me in other areas…

What’s Your Message?

* The perhaps most important question when you publish is “what’s your message?” or in layman’s terms: what do you want to say? The problem with the new “content is king” and “content marketing” craze is that it focuses on…

Does Google Authorship Markup Hurt or Help Rankings?

* You may remember that I have mentioned in my post “Google Authorship Markup Disadvantages Everybody Ignores” how my wife’s site has lost rankings almost immediately after I implemented the Google authorship markup on her site. One reader specifically asked…

Why Short Posts Beat Long Content: Time is Money

* Recently a new kind of debate has been taking place in what I’d like to call the post-SEO industry as content marketing doesn’t really describe all of it. In it the main argument is that, let me summarize it…

SEO 2.0 Goes Responsive Web Design with Origin

SEO 2.0 goes responsive web design with the free WordPress theme Origin by AlienWP. I kept my last theme for about 5 years by now and would even have sticked with it but it didn’t display properly on smartphones and…

The SEO 2.0 ebook is coming up. I’m writing it right now. I know I’m a bit late. I blog here for around 6 years now and I should have written and published an SEO 2.0 ebook 5 years ago….

Advanced Social Networking Techniques for Increased Productivity and Popularity

* In case you work in blogging, social media or search marketing you probably know what I mean: you got to be an Internet addict and you socialize online all the time to maintain some popularity. Social networking is more…

How Link Building Really Works These Days

* I do not write a lot about link building. When I do I try to expand the concept usually or at least question it. The problem with link building is that it doesn’t go away. No matter how often…

How I Recovered from Panda by Banning Google

A panda might by a a cute animal but for most people who have a website and get traffic from search or rather mostly from Google it’s worse than a zombie. Websites hit by one of the numerous so called…

25 Shocking Remarks about SEO, Social Media, Facebook & Google to Tell Your Family During the Holiday Season

* Watch out: this post has been censored on SEOptimise a year ago because it can allegedly hurt religious feelings! Thus I apologize in advance to gay Muslim anarchists and other religious minorities for not getting mentioned!   It’s the…

Does Smashing Magazine Fail to Represent SEO Properly or Do We?

Does Smashing Magazine fail to represent SEO? Patrick Altoft and AJ Kohn are mad at Smashing Magazine for not getting SEO: Are they right? Do the people over at Smashing Magazine have no clue about modern SEO? I simply couldn’t…

Google Authorship Markup Disadvantages Everybody Ignores

One of my favourite SEO pundits is AJ Kohn. AJ is an eager early adopter of Google+ and Google authorship markup. That’s the thing that lets you display your image in search results. AJ and other people have written numerous…

Are You Really a Content Marketer or Just an SEO?

In recent months, especially after the so called Google Penguin update many people in the SEO industry not only increasingly embraced content marketing but they tried to join the bandwagon and rebrand themselves as content marketers. Many articles saying “we’re…