Google Sells Endorsements to SEO Agencies

Last time I have written about Google on this blog I promised to be more positive about the search-monopolist mega-corporation advertising company. You know, it’s not easy for me after all the issues I had with Google. Nonetheless this time…

Step by Step Outreach Plan for Lasting Success

* I’m glad to say that in recent years many SEO clients seem to get it. They inquire for very specific services revolving around outreach and content. On the other hand many of them still approach new school SEO with…

How Cool Web Design Leads to Shareability Failure

* More than 10 years ago I wanted to become a so called Flash developer. I enrolled at a state funded six month long course to learn use Flash to build websites with animated effects. I failed. During this half…

Guest Post by Matt Cutts on Spammy Link Building

This is a guest post by Matt Cutts, Google’s “head of spam” by day and well known SEO blogger by night. I added some text decoration here and there to stress the main message. In my recent article on the…

Optimization is NOT “Just Marketing”

* There are a lot of articles recently telling us that SEO is “just marketing” now. SEO is dead, “finished” or only makes sense as part of digital, internet, inbound or content marketing. I’m really tired of reading this cliché….

Simple Ways to Optimize Your Site

When a year ends and a new year starts we often reconsider what we’ve done last year and plan for the upcoming year. Many people attempt to implement huge changes of their life style or business practices. It’s far better…

The Perfect Outreach Message Example

* Recently an outreach message that I got has not only worked immediately but it was so good that I decided to show it off and explain why it’s perfect in detail. Of course you know by now that outreach…

Do I Hate Google?

By now you might ask: do I hate Google? It’s no wonder, after all I write things like why and how to nofollow Google does Google make you suicidal? real search engines as Google alternatives are SEOs selling out to…

Why and How to Add nofollow When Linking Google Sites

In one of my recent posts I threatened Google with symbolic retaliation for their ruthless attacks on webmasters and the open Web. My idea back then was still somehow metaphorical. I said I will “nofollow” Google that is devalue outgoing…

The New SEO is About Creativity

* Sometimes you need someone to tell you what you think. I’m writing so much recently and often I’m tempted to write longer articles than necessary because content size seems to be a quality factor recently so that it gets…

Free Webfonts that Don’t Look Fuzzy

As noted before on this blog most fonts including webfonts look fuzzy these days. That’s bad for readability and ultimately for your bottom line. Using just Helvetica and Arial won’t suffice anymore. You really have to use webfonts now. Sadly…

Overused Headline Formulas that Make Your Blog Look Stale

* By now everybody and their aunt knows that headlines are the most important part of any article. The wrong headline can make the best piece of writing literally disappear within the permanent storm of content promotion. This has lead…

The Only 7 WordPress Plugins Business Bloggers Need

* Serious, professional and business bloggers listen up! Forget all those top 100 WordPress plugins lists, those top 10 SEO plugins for WordPress compilations. I blog for several blogs now, at 3 of them I’m am the main or only…

How to Spot a Fake Link Removal Request

When Google invented “unnatural links” by simply deciding that some links are unnatural while others are not they also created the problem of large scale negative SEO. Then they professed to have the solution for their self-created problem, the disavow…

SEO is Alive!

* When I started out this blog over 6 years ago I said what nowadays is almost a running gag: “SEO is dead“. So you could assume I am the most unlikely person to tell you that SEO is alive….

Hey Google! Sunset Your Unnatural Oral Action or I’ll Nofollow You

* Do you remember the days when “manual action” was something desirable and NSFW? Listening to Google spokespeople turns more bizarre with the years. They have come up with their own language to hide the sour facts of penalties, faulty…

Content Can’t Heal AIDS

* Summary: Content is not a one size fits all solution, especially for small business owners who can’t afford to become publishers. When does content actually make sense and how? What else can SMBs do that don’t have a team…

The Luxury Resort Type of Blog

* Ever since I have banned Google search on my blog I rely solely on direct, social media and other referral traffic. Oh, well, there is some search traffic from the likes of Bing, Yahoo, DuckDuckGo and Blekko but it’s…

Case Study: The Value of a Blog Post

Sometimes when I tell business owners how much I charge for blog posts they tell me that it’s expensive. At the same time they would gladly throw that same amount and much more money at “drive by” traffic from Google…

Broken Social Media: Anti-Social Sites vs Alternatives

m4s0n501 * Some of the so called social media sites are broken and a waste of time. In fact they are not social at all, they are anti-social. So you not only waste your time using them you also get…