How to manage your daily routine with a schedule that enhances productivity and makes you as happy as possible Did you know that researchers found out people shouldn’t work more than 4 hours a day as their productivity diminishes if…

Ventriloquists? Yes. Beware of the attack of the ventriloquists! They are everywhere. They are spooky. They have power. Supernatural powers in a way. Some of the are politicians, some of them artists and magicians it seems. They’re on YouTube, they’re…

Quality Traffic? Treat Your Readers Like Human Beings not Numbers

Orwellian Newspeak is abundant nowadays. We speak about “collateral damage”, “ethnic cleansings” or “human resources”. In SEO/SEM we have also terms like this. Quality traffic is an abominable term which for most marketers means something like visitors who are interested…

Would You Pay 10$ a Month for an Enhanced SEO 2.0 Subscription?

Blog monetization without alienating your audience is a very difficult task. It’s no secret, you probably already know that I would like to go problogging on my own full time at SEO 2.0 if I could. Right now I earn…

Dear Readers! If you’re still with me say “Yeah!”. I can’t hear ya! Say “Yeaaah!!!”. All the ladies say “Heeeey!”. All the gents say “Ho, ho!” Why? I’m sick and tired! Not of blogging particularly. Or rather I’m sick because…

Seobook.com Banned at Mixx?

Update: The issue has been resolved already, seobook.com is reinstated. While I enthusiastically joined Mixx and participated eagerly since then one thing strikes me as more than unusual: It seems that one of the most renown SEO authorities, Aaron Wall…

Me & 4 Blogging Experts or Simply Put my Clique

Did you know that as a teenager I had to fight with a gang leader to be able to join his clique? I guess we have watched too many American movies and listened too much to gangster rap but aren’t…

Recently I was subject to or part of some major disagreements and discussions online. This is partly due to the rapid spread of my SEO 2.0 ideas. People just can’t ignore them anymore. While I am in Internet publishing for…

Wayne Smallman over at Blah! Blah! Technology has taken great lengths to convince people that conventional SEO (Search Engine Optimization) is better than SMO (Social Media Optimization) for middle sized and small businesses. As I do not advocate a pure…

Most people apparently think social media services based on User Generated Content (UGC) like YouTube, Blogger, Facebook or Pinterest are outright idealistic endeavours built for the benefit of humanity and not Social Media Optimization. Yet they are not. They are…

Success has one disadvantage: Once it’s there, you take it for granted and get bored! With social media and blogging once you get stumbled daily even if you do not write something you deem worthy being stumbled once you get…

Hello world! My name is Tad Chef of the world famous SEO 2.0 blog. Now I present to you my first audio post*. I call it an „interview with myself“. Interviews are a vital way to make people disclose information…

Steampunk is a popular trend among what we call retro future, or future of the past. Steampunk makes modern appliances look like they have been built in the 19. century or the Victorian age. It looks great and thus people…

After more than 3 years as a full time SEO consultant and 10 years in online publishing and 10 years writing for the web I realized that I can really write about just anything to make it popular. It’s the…

Yes, your blog! I am talking to you. At least if you found me via Technorati or other vanity search methods. This blog post here explains one way how you can find out whether your blog has been compromised and…

If your blog isn’t getting as many visitors as you’d like, you need a quick lesson in how people read on the Web – they don’t, they scan.  With millions of posts to choose from, people are looking for the…

Today I met Tim O’Reilly, the guy who coined the term Web 2.0 back in 2004. Well kind of. First let me tell you how I did it. The Web 2.0 Expo was in town, in this case Berlin, Germany…

This is my post #101 on SEO 2.0. When I started this blog, I had almost no clue what to write about, just some vague ideas. Especially I thought that SEO is such a boring topic and this niche so…

Do Not Read This

Reverse psychology, or getting another person to do what you want by asking for the opposite, can be a neat trick, if done well. You’re reading, right? In 1975, Freddie Mercury wrote and recorded Bohemian Rhapsody, a song that ran…

There are plenty of specialized social news communities by now, sadly most of them poorly customized Pligg applications with no users but some of them really rock and provide great niche news with a real user community behind them. So…