Imagine your business depends on a black box corporation like Google! What then? You have to learn to read between the lines. Thus I prepared an unofficial list of rules that govern the corporation. You may not hear about them…
One day instead of working I went to SES Hamburg (a leading search engine conference, a side note for the uninitiated) to have some fun. I showed off my fair trade Panama hat (yes, I tricked you, I don’t actually…
* Content theft runs rampant on social media. It’s utterly annoying in many cases. Sites like Pinterest are often used by criminals who capitalize on stolen content. On Pinterest this often amounts to bait and switch – an ages old…
Google Trends is a wonderful tool to find out what the market really demands. One problem is ambiguity though. It happens when a term means more than one thing. It happens to acronyms quite often. I compared SEM to SEO…
Why would you want to find out how a blog performs over time? You want to see whether you made some progress. Maybe your blog is even stagnating? You need to know whether it gains traction on social media and…
People follow me on social media like Pinterest, LinkedIn or Twitter and expect me to follow back or promote their content right away with no engagement whatsoever or worse by spamming me. Most just lurk while others try to send…
* When one of my favorite green blogs was looking for an SEO expert I was seriously tempted to quit everything else and do green SEO full time. The best of us look beyond profits Some of the most…
In the past I often made a common blogging mistake. It was trying to raise hell or be spectacular to get attention from readers. You really have to be to get engagement organically. Using hatebait to get there by way…
Most WP themes need heavy customization or rather fixing. It’s bug fixing but also removing all the visual flaws only a Web developer can notice.
Did you notice? On the Web some words never mean what they sound like. No joke! Often they signify something they were never intended to mean in real life or when first coined. Some terms and expressions just do not…
Are online forums still needed? In my opinion: No. At least not in the way they work now or rather don’t. I stopped using online forums many years ago. Why? People on forums in general were often inaccurate rude problem…
Perfect findability and Web standards can be achieved with the same means when it comes to coding. Thus I compiled a very simple list for you to improve your overall website and content findability. These are 10 coding guidelines for…
* Many search engine optimizers are still stuck in the past. These old school practitioners fail to adapt. They struggle with the new social media environment and attempt to apply rules of the legacy Web to the new environment. To…
Most average people assume that SEO is bullshit, evil and spam. Maybe it’s even a sexually transmitted disease! Who am I to disagree? A poet? Why not ride the wave instead? Why not go black hat? Wearing a Black Hat…
* Who wants to read yesterday’s news? This might sound like a rhetoric question but it’s not: Google users or searchers want to read old news. People actually seek out your old, even archaic content right now. What do they…
One day I published a post that took me a long time to write and was well crafted timely pillar content. You won’t believe what happened next!
* Starting and maintaining a high quality or flagship blog is not really easy. You need perseverance and the will to keep on blogging no matter what happens. Yet that’s still not enough to keep your blog growing. You need…
Findability is a term that has become a buzzword for a while due to a book called Building Findable Websites by Aarron Walter. I’m always on the lookout for new concepts and innovation. Thus I made a little time to…
* You think on-page SEO is dead? It hasn’t even begun! To be clear, your website is a goldmine and you haven’t even started to dig for the gold. On my SEO 2 blog I have covered blogging, social media…