LOL: The New Positive Brand of SEO!
SEO is ugly. Most people who hear SEO think spam. Inbound marketing is not SEO and can't replace SEO. Nobody wants to go the easy route and say findability, after all clients would understand what's going on and thus the magic of SEO would vanish. There is only one solution to rebrand SEO in a positive manner!
We need a new acronym!
I have ruminated in my cage in the mountains for a few weeks and now I have come up with the perfect solution! We have to adopt an already existing acronym everybody knows. Also it has be a very positive one. So no, we can't keep SEO and just attach an 2.0 or something we need something better! LOL! Yes.
LOL as in Love of Links!
What is the most important thing both in SEO and SEO 2.0? It's the links. In SEO you would swap them or buy them in SEO 2.0 you get them by building stronger real life links with peers, aka jaamits. In any way it's about links, love and relationships. Thus LOL is the one logical rebranding of SEO.
I hope many people in the LOL industry will join me and spread the gospel of LOL.
LOL can even include the black hat SEO aspect. You just explain it differently: "Lunatics Offering Links" for example. In any case clients that is people who don't get SEO also don't get LOL so we can sell LOL to them for lots of money while findability and such crap could only bring meager revenue.
So from now on LOL is the new positive brand of SEO!
More recent posts on the bleak future of the SEO acronym:
- My problem(s) with ‘inbound marketing’
- The Brand of SEO and the Trend of Inbound Marketing
- Nomenclature: The Industry Case For and Against SEO
- Traditional SEO vs Inbound Marketing
- SEO is Just Marketing. Deal With It.
* Creative Common image by Teodora Vasileva.