Lead or Follow?
One of the most important factors of my success until now is the fact that I was never been content with following. I never liked
- following orders
- following trends
- following people
I always preferred leading. I'm not speaking of following on Twitter. Following is a general strategy most people adhere to. It has something to do with laziness. You follow a path people went before you because you are either afraid or too lazy to find your own.
You will never be the first to do something when you just follow others.
In business we speak of the unique selling proposition that enables your business to stand out. How do you think you will be able to have an USP when you just copy something someone has done before you?
I' m not talking about leading like in "being a leader" either. The German word for leader is "Führer" and you know who the most well known leader in Germany was. I don't want people to follow me either.
Many of the Web celebrities have a business model of making other people follow them.
They can sell you affiliate products they recommend and make you spread their message on social media.
The people who follow me on Twitter or elsewhere are not followers of that kind. They are people who lead themselves. These people find and follow their own path.
It's not easy to find your own way of doing things these days. You get inundated with information, choices and your desires are constantly played with. Almost the whole make money online blogging industry is based on the wrong leader-follower relationship.
In SEO 2.0 you get the optimal win to win situation when peers work together and support each other.
I can't understand why people are following exploitative and deceiving individuals like Jason Calacanis, Steve Rubel or Kevin Rose. You have to lead yourself instead of following false idols. I don't want to be your idol. I don't want to show you my way of doing things in order to be able to sell you products. I want you to find your own way.
* Image by David Spinks