How to Use LinkedIn for Marketing & SEO: Resources

LinkedIn Tattoo by smi23le

Summary: This a a comprehensive list of LinkedIn Marketing and SEO resources for business people of all kinds. This post will give you an overview of state of the art LinkedIn optimization best practices and enable you to use it properly. The posts listed here explain both simple as advanced LinkedIn optimization techniques and use cases.

LinkedIn has been around for ages but finally the service matures. LinkedIn has gained critical mass and positions itself as an alternative or addition for both Facebook and Twitter. I've been on LinkedIn for several years but until recently I wasn't serious about my LinkedIn presence. While I'm wary of social media and networking by now I will nevertheless use LinkedIn in a strategic way from now on.

At first I present you this LinkedIn marketing and SEO resources list. As a follow up I will write a post on how I do optimize my LinkedIn profile. Also take note that this list doesn't not contain the typical LinkedIn SEO advice pieces where SEO is solely meant as Google SEO. In SEO 2.0 we deal with search holistically. Thus LinkedIn is treated as just another search "engine".

How to Use LinkedIn & LinkedIn Profile Optimization

LinkedIn Marketing & Use Cases

Using Specific LinkedIn Features

Take note that I didn't add all LinkedIn resources I know but selected them very carefully of the course of several months. There are not that many serious LinkedIn marketing resources out there. Most LinkedIn SEO posts are just short and often outdated tidbits. So it took me considerable research to pick these resources.

Do you want to know more about me? Well, you can view my LinkedIn profile. In case you want to connect with me make sure to tell me why. I don't just collect "friends" for the sake of numbers.

Last but not least consider reading my social media hopping post on how you shouldn't waste your time with social media and networking but use is to propel your business to new heights instead. I will explain how a balanced social media strategy should be implemented in a future post. You can't abandon social media as a business person but you can't work for social sites as a user generated content slave for free either.

Zemanta

May 25, 2010 · Empowerment, Reputation, Search, SEO 2.0, Social Media Tags: how to use linkedin, linkedin marketing, linkedin seo

17 Responses

roshan May 26, 2010 at 00:45 ·

very comprehensive list. Thanks for sharing. Would have been better if the list was ranked according to the significance.
Steve @ eco-seo May 26, 2010 at 17:02 ·

That’s a great list, I’ve had a linkedin profile for a year or so now, but never really did anything with it, it was just there because you “should have one”, perhaps it needs a little tlc and the business will come pouring in. Well, you never know I may get the occasional lead anyway.
Scott Corgan May 26, 2010 at 19:11 ·

Wow, ok. That’s a heads up. Didn’t realize that LinkedIn had any traction in the Social world. Thanks!
Ted Goas May 26, 2010 at 21:40 ·

Definitely a huge list of links, though many of them repetitive.

I’m looking forward to your follow-up on how you approach it yourself…
onreact May 27, 2010 at 12:12 ·

roshan: The list is ordered according to ease of implementation and depedning on what you should consider plus do first.

Steve: Yeah, the same here. LinkedIn was always teh dark horse hiding behind Facebook and Twitter but now it’s the third elephant in the room.

Scott: LinkedIn grew silently until it really gained momentum.

Ted: Yes, I included some posts that offer similar advice on purpose. I wanted to show that most experts with different backgrounds agree on the measures.
Tahire Khan May 31, 2010 at 20:54 ·

I have been using linked in now for nearly 3 years and only just strated realising its true potential to network and build recommendations
Daryll Hooper June 1, 2010 at 08:59 ·

Nice list of links. Thanks. This would be very helpful to every online marketer like me out there.
La selección de IA XXXV | Blog de Marketing Online | Internet Advantage June 4, 2010 at 10:31 ·

[...] Las redes sociales profesionales son una gran herramienta tanto para SEO como para Marketing Social. Un ejemplo son esta selección de 20 recursos para utilizar Linkedin en tu estrategia on-line. [...]
Micahel Brown June 4, 2010 at 20:51 ·

wow thanks for this list. your really awesome pls post some more…
approachnet June 6, 2010 at 14:36 ·

I’ve been working hard on my LinedIn profile. It’s generated some calls, but no revenue yet.
Donna Howard June 8, 2010 at 13:05 ·

Thank your for the tips hope to have more marketing strategy post from you!
Harry June 15, 2010 at 08:36 ·

Excellent list,

Thanks for telling some great point about Linkedin Marketing resources.

Keep it up.
Carl Bartlett June 18, 2010 at 13:51 ·

I have just noticed that the websites links in LinkedIn are no longer direct, but rather redirected thought an internal redirect page, thus killing the “link love” that we may have been getting from LinkedIn. I checked on Google Webmaster Tools and the incoming link from LinkedIn is no longer there.

I have written a polite message to LinkedIn stating that I think this is a bad idea considering how much SEO community has promoted their service. I encourage all of you to do the same, and let them know that a large portion of their user base is not happy.
nick June 30, 2010 at 08:53 ·

LinkedIn has been essential tool and has beaten up all the job portals.

I do have profile over LinkedIn and finds it useful as i do get daily inquries..
Emas August 9, 2010 at 05:56 ·

Thanks for the idea. I am new in SEO. Now I feel interest with Linkedin
Thomas Eilander September 4, 2010 at 00:12 ·

Interesting stuff. I’m on LinkedIn but havn’t seen the real benefit yet I think. Also reading a book about it and this one goes into my favorites too.
Akash Kumar September 14, 2011 at 09:06 ·

Carl: yes carl I also noticed that LinkedIn now uses a redirect for your links.

So is there any way we can utilize LinkedIn profile for link building??