How to Promote Yourself Without Self-Promotion? The Secret of SEO 2.0

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Today I will reveal the secret of SEO 2.0! It shows how to promote yourself without self-promotion. Sounds impossible? So fasten your seat belts. Why am I revealing it? It’s because the more people know it the better it works. Thus I will show you the way of SEO 2.0 –

  • sustainable
  • reputable
  • social
  • trustworthy
  • organic

SEO 2.0 without the need of aggressive self-promotion on social media and beyond. It works without manual link building as well.

There are only a few thousands SEO experts out there but millions of webmasters. Conventional SEO practitioners, more often the average webmasters than not have only very superficial knowledge of SEO. They tend to promote themselves on all kinds of social websites and beyond. I prefer not to. Now those of you who know me will shout:

“Wait, you just spammed me this week!”

OK, I admit it, I tweet my posts and share them on Google+. Asides of that, I really want to make the SEO 2.0 blog a proof of concept: You can succeed on the Web, especially as a blogger, without all the ego-driven tactics like:

  • Self-submission
  • Vote begging
  • Befriending people just for their social media power
  • Vote swapping or exchange

The ideal vision for SEO 2.0 (both the blog and the concept) was, besides of refraining from the above ways of “promotion”, to be based on

  1. independence from Google traffic
  2. independence from Facebook traffic
  3. being proud of practicing SEO
  4. organic growth
  5. flourishing even during my absence

I succeeded at most of these goals. Why did I go the hard way? Wasn’t it absurd to shun Google and Facebook in their heydays, the most important traffic sources of the Web? Let me explain:

Practicing SEO means that sooner or later you normally adapt to each and every annoyance of the Web. Such annoyances are:

  • Making sites Google friendly means often crippling them, especially if you work on a limited budget and with people who don’t know much about user experience (most people don’t).
  • Being a SEO and using Facebook is like being gay and trying to talk about having kids with heterosexuals. Either you shut your mouth and everybody accepts you or you say “gay” or “SEO” and you feel like you’re a Mexican in Texas after crossing the border “illegally”.
  • There is either the black hat “automation” thing or continuous work, a kind of DIY everything. Getting links for instance should, in theory, work completely naturally, but it usually does not.

OK, so what’s the secret? The secret of SEO 2.0 is a little ZEN-like.

It’s about forgetting your ego and doing everything you want for yourself for others. It works.

As I’m addicted to social media anyway I spend hours daily with sharing content of other people. I popularize things I like and rarely out of friendship. Of course I read the content of my friends first but if I don’t like them (the content pieces, not the friends), I don’t vote for them. I befriend the people whose content I like though :-) The stuff I support on social media is mostly not even related to SEO etc.

So people on the Web basically know a few things about me, this guy is:

  • genuine
  • authentic
  • very active on the Web
  • has multiple interests (open minded)
  • not self centered but altruistic

Is this enough? Well, it isn’t.

You need to have a blog, a unique voice and you need to do some social networking to be recognizable.

I tend to take this for granted by now. Having a unique blog, several active social profiles and having connected with a small number of friends on several platforms plus the secret of SEO 2.0 is perfectly enough to get almost every single post of yours shared all over the place even those which weren’t optimized for social media.

Also you get links as these friends tend to link to friends in their blogs. Then the friends of the friends link to you and befriend you etc. etc. etc. The rest is history. I don’t need self-promotion to promote myself and I’m not even an a-list blogger. I get promoted while I promote others and it’s not even an exchange or something.


* (CC BY-SA 2.0) Creative Commons image by włodi

Last updated: May 29th, 2015.