How to Overcome the Established Blogger’s Apathy


CC: Apathy? by Dan is awesome.

In recent weeks this blog grew more and more silent for a number of reasons (vacation, rediscovery of a vintage strategy game from the eighties, puppy) that are not related to the blog itself.

I have no bloggers block or something, never had and never will. I have a different problem: The established blogger‘s apathy! What more can you do when

  • you have lots of subscribers
  • you succeeded in Google
  • you became popular on several social media sites numerous times?

Once you succeed repeatedly the motivation to prove that “Yes you can” gets less and less. Also many people want you to write for them, you start new blogs and other projects.

You end up with less time and motivation, unless of course you earn more money by your blog. In my case the other money is easier so the money is not enough to make me blog like I did in the early days of SEO 2.0.

Of course there are ways to reignite your inner fire!

You can write when you’re angry or otherwise very emotional or you can write without much affection by creating a schedule and recurring events.

I tried the first method with success but only few times. You can’ get angry each time a jerk like Jason Calacanis or Kevin Rose messes up the Web a little more. After a while you grow wary of such people and don’t give them the attention they crave but do not deserve in the first place anymore.

Well. I’ve written about ways of engaging your key audience, the subscribers and returning visitors. Also you shouldn’t underestimate the value of your older posts. Now just combine both and there it is your solution how to overcome the established blogger’s apathy:

I’m a regular writer over at SEOptimise twice a week. One post is in most case a well researched pillar content post, the other is the Twitter Friday column. In most cases I write the postings on the same day of the week (Thursday and Friday) using a similar form. As SEOptimise is a respectable SEO company from the UK (Oxford!) I can’t rant too much there though so I’ll have to vent my anger here ;-)

So from next week on I will write 3+ posts again, as 3 posts a week are my measure for a healthy flagship blog.

  1. One post will be the “Refresh Monday” column. Each Monday I will take an old valuable post and rewrite it in a way suitable for today’s Web. I have lots of resources that have to be edited. Some services I covered once do not even exist anymore. Other resources simply need an update.
  2. The image SEO series will go on for a while I am testing and evaluating my own steps on my blogs.
  3. I’m angry at least once a week so I will vent this anger by ridiculing the usual suspects in a rant post.
  4. Once a week you’ll get either a list post or a subscriber’s delight post that won’t work on social media probably but will be a follow up to a post I wrote earlier.
  5. Moreover I will add some short posts with a review or link. I consider syndicating my Delicious bookmarks too, not sure you’ll like this though. I seldom appreciate the Delicious posts elsewhere.

Doesn’t sound exciting? Well, you know me! I make the boring things exciting. I bet many of you don’t read other more conventional SEO blogs! What do think? Do you like this new approach?