How to Blog: 7 Writing for Blogs Guidelines that Define Blogging
Many people just don't get the differences between websites and blogs or more specifically between news and blogs.
You can have a WordPress based site posting daily the latest news and still won't be a blog.
How to blog then to really make your blog a blog? That's easy once you acknowledge and put into practice the 7 writing for blogs guidelines that define blogging:
What character does the SEO 2.0 blog have? It's daring, humorous, interdisciplinary, visionary, radical. I'm not sure whether everybody does feel the same about the it but at least these were the first 5 things that came to my mind. Do you have some adjectives to describe your blog? If you don't or they sound more like "average, just another WordPress blog, bleak" you should change something. A blog needs a distinctive character. It's not necessarily the character of the blogger. SEO 2.0 is just part of me.
The writer of a blog should always write what s/he thinks. Not what a company thinks (it does not in the first place) but what you, the blogger, like or dislike. Only God is objective. So embrace your subjectivity and write from your own point of view.
A blogger is a human being, thus imperfect and that's fine. You blog quickly and thus you often make mistakes. That's fine too as long as you react to people who point out issues and you correct the mistakes you made. If your blog sounds as if a whole PR department has worked a night to devise a posting you should rather write press releases. So a blog thrives with imperfection.
While blogs, especially corporate and business blogs often are dealing with business and there is nothing wrong with "making money blogging" the nature of the blog or there the blog posts is non-commercial. So the blog post itself can't be a sales pitch. If you want to sell something, even in a blog post, the article must contain something useful for the reader.
People read most blogs because they like the person behind them or the team if it's a group blog. There are plenty of "blogs" where a bunch of no-name badly underpaid editors fill WordPress sites with content. This is not blogging. If you can't recognize or imagine a person behind a blog it's not a blog it's a news source at best. A blog needs a personal voice.
If you applaud just about everything nobody will trust you. This applies also if you will leave out everything that's negative. So even self improvement blogs will deal with negative aspects of life. You do not have to negative yourself but yo can't sweep everything under the rug. You need a critical approach to things. Tell people when something's wrong.
Humor, colloquial expressions or off-topic posting are part of blogging. Without them your blog becomes an official website. A blog must be informal to some point. Or it should be 10% informal so that it does not get too sloppy. Nonetheless blogs are informal and not 100% earnest.
Now said that I bet I forgot some other important factors but I prefer the number 7 to, 8, 9 or sometimes even 10 (less work ;-) so if you you think I forgot the most important blog writing guidelines prove me wrong in the comments.