How to Analyze Your Link Profile with cognitiveSEO Tools

These days you see lots of tutorials on how to export data from Google Analytics or Webmaster Tools to Excel to get an overview and analyze it. To be honest I hate Excel, I’m not a secretary. I don’t want to work with it. I’d like to have tools that do the hard work of exporting and sorting for me.

That’s why I was stunned and immediately infatuated with cognitiveSEO tools. As you might have read already, I’m blogging for cognitiveSEO tools for several weeks now. That’s one of the reasons it’s so quiet here:

The cognitiveSEO tools suite is still in private beta and thus free of charge. So you can apply for an invitation code and test them for free. I strongly advise you to test them as long as they aren’t ready. They might cost quite a bit later on. Why? Let me explain:

cognitiveSEO might be one of the most advanced link building tools already.

The early version that is online right now has only two modules that focus on two very common tasks: link management and inbound link analysis

Today I’d like to focus on the backlink checker feature because it’s probably the most feature rich such tool I have ever seen. It’s indeed a full fledged inbound links analysis solution, not just your average backlink check. The post will exemplify how to analyze your link profile with cognitiveSEO tools.

First you add a project or rather campaign to cognitiveSEO tools where you enter your website URL and then a few of your main competitors:

Then you can “apply” the backlink checker to any of the listed URLs. Along the obvious metrics like anchor text and whether the link is valid aka “active”

you have numerous filters at your disposal to find out just about everything about your incoming links. You can sort them depending on their MozRank, whether they are follow/nofollow, where on the site they are (header/body/sidebar/footer) and based on many other factors.

There are manifold filter to choose from. For example you can diplay just those links containing a given term in the anchor text:

That’s still just the beginning. When starting a new project you probably want to find out quickly why you rank below your competition or in other words why your competitors outrank you. For this purpose cognitiveSEO has a special feature called “Competitor Comparison“.

In the example below I have decided to compare links that are non-nofollow, non-xxx and where the website has at least PageRank 1 to sort out low quality links:

I had to cut off the menu screenshot as it was too long for my blog. This is the longest menu item called “Metrics” as it shows a sub-menu containing several of them.

In the image above “Alexa Rank (URL)”, “Inbound Links SeoMoz” and “OutBound” Links are missing. Below this menu you see the results as charts and a table comparing the five websites I have added to this campaign.

My site, the SEO 2.0 blog is first and you quickly see that I compare quite well to the competition for the [seo blog] query. Surprisingly I have more PageRank 4 links than all the others except SEOMoz:

You might wonder why there are so few links.  In the beta version there is a limit of 1000 checked links per site so the commercial paid version will show more. Initially Yahoo Site Explorer was meant to serve as one of the data sources but it was discontinued earlier this year. To be honest I never liked the quality of the Yahoo data. The data sources have to be paid as far as I know so that they will be probably better than Yahoo Site Explorer data.

One of the most outstanding features of the inbound links analysis feature is that you get a screenshot of every page you have a backlink from. It’s even highlighted. Just look at this example from a blog post about search bloggers by Komarketing Associates:

So do you like what you see? In case you want to test the cognitiveSEO tools for free you have a few weeks left. I didn’t even show the link management part of it. This is just a quick introduction of one single module. The post was meant to show how to analyze your link profile. Many more modules are coming up.