How I Outranked Matt Cutts for the Term SEO in 7 Easy Steps
Do you remember Matt Cutts? This famous cat blogger with the basic WordPress theme? He now works for the Pentagon on cyber-warfare.
Yes, I know he is only famous because he worked at Google a few years and he could shatter lives of people who depend on online revenue with one click.
Most SEO 1.0 aficionados dreaded this guy and prayed each day not to get penalized (why does this word sound so similar to “penis”?).
Is it because people do not want to get f****d by Google? – I don’t know. I did not read his blog for at least 10 reasons.
Move on, Nothing New Here
The people unfamiliar with SEO 2.0 still assume that Matt Cutts is an authority while he only told you things everybody already knows or at least should like
- content is king
- hidden text is bad
- Google wants you to use link condoms or you get f****d.
Thus he ranked #1 for [seo blog] for a long time (now third). As Google is too stupid to notice that SEO 2.0 is a blog I did not rank well for myself.
While it took me only 2 months to enter the Google.com top 100 for the term SEO for the first time I later accidentally discovered that I just outranked Matt Cutts for it.
Yes, I outranked Matt Cutts for the term “SEO” on Google.com, at least as viewed from Europe.
As it wasn’t very difficult to achieve it I will tell you how I did it.
Not that it took me real work or I aimed at outranking Matt Cutts. It was an accident!
I get most of my traffic via non-Google sources anyway. Nonetheless I want to show you the insurmountable dominance of SEO 2.0
How to Outrank an Authority
You too can outrank the likes of Matt Cutts for the term SEO or indeed any other authority in your field.
You can become an authority as well. At the end of the day it’s easy. At least viewed in retrospective.
Follow these more or less simple steps to become an authority and outrank any given authority blog:
- Set up a self-hosted blog using WordPress
- Pick a short name for it that starts with your keyword, keep the 2nd term short, not more than 5 characters, something like SEO idiot (if you love grunge)
- Set up a subdomain on your old “authority” domain
- Blog something regularly to build a faithful audience
- Use social media sites like Facebook or Twitter to gain authority
- Socialize with other bloggers in the same niche and build stable relationships
- Do not give a damn about Google traffic, link building (let the links come to you), meta tags etc.
And there you are outranking Matt Cutts for SEO or any other authority in your niche or for your topic. It takes time and effort of course. Just stay on track.
OK, now you might argue that I still rank at #88 while Matt Cutts ranks at #89 but I told you, rankings do not matter that much in SEO 2.0!
Most blogs get direct traffic or social media traffic so you don’t need Google. Only spammers need Google ;-) Did I mention that you also need to use humor?
Btw. I was surprised myself that he does not rank higher for SEO with his main page, but he really does not. I checked both with a tool and I viewed each page “manually”.
Ha! That really brightened up my morning.
-OT
Ha! I love it Tad! Hehe, I was wondering how come I had never seen you in the top 10 before ;).
On a related note, considering how little traffic Google refers to me, I was thinking of just blocking them with robots.txt noindex nofollow. They censor Chinese searches and make them less relevant, so why shouldn’t I make their other stuff a bit less relevant too? (If I do it for Google, I’ll also be doing it for Yahoo, incidentally, since they also fuck around with Chinese bloggers and have a shitty record there.) What do you think of that?
True Powermonger SEO at it’s best :)
Cracking article. You’re a legend!
Nice to see someone using SEO for good and not cats… err I mean evil.
Hmmm… you don’t appear to be on international lists so this post doesn’t prove jack shite. Becoming number one on local rankings for even the most difficult possible keywords is fairly simple. Do it on the general .com index without signing in to your Google account and you’ll have accomplished a bit more then mere polishing your own shite…
Hello Gab, the idea is not bad ;-) it has been attempted before. I get approx. 10% of my traffic here via Google search. This ist still more than via Yahoo, MSn and Ask together, thus not <em>that</em> bad. I might do it though in future as a link bait, hehehe.
Thanks for the feedback Oliver, Hobo, Christian, Pete.
John: Do your homework before offending people pal. If you lack basic social skills at least you might want to improve your reading skills. For newbies like you I intentionally introduced the passage “at least as viewed from Europe.”
I don’t know how many months ago you started doing SEO but everybody knows that Google ranks differently depending on where you are and where your server is at (Europe).
So it’s not local it’s just that the US is not the center of the world pal. If you travel to the other side of the big water you will know what I’m talking about.
I don’t use personal results or Google search history so I do not have to log out of Google to see normal results. I bet you don’t even know that you can turn these off. So if you’re a newbie do not try to teach others pal.
I removed your salespage link as I can not recommend it.
For that great post, I will subscribe to your feed :-)
Thank you Anna for your appreciation. I feel especially flattered as you seem to be a non-SEO/blogging reader.
I hope you are not a bot.
Who knew it was that easy? I am adding you to my feed as well.
Talk about keeping it simple! Good job.
Simply exchange the word SEO for your niche and you’re on your way.
Looks like you caught him with his pants… err internal down ;)
He’ll probably say that he isn’t trying to rank for SEO, but if he did try….
“He’ll probably say that he isn’t trying to rank for SEO, but if he did try…”
if he did try to rank, he would CRUSH YOU! lol