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Do you know Matt Cutts? This famous cat blogger with the ugly WordPress theme?

Yes, I know he is only famous because he works at Google and he can shatter lives of people who depend on online revenue with one click. While most SEO 1.0 aficionados dread this guy and pray each day not to get penalized (why does this word sound so similar to “penis”? Is it because people do not want to get f****d by Google?) I do not read his blog for at least 10 reasons.

So the people unfamiliar with SEO 2.0 still assume that Matt Cutts is an authority on SEO while he only tells you stuff everybody already knows or at least should, like content is king, hidden text is bad, Google wants you to use link condoms or you get f****d.

Thus he ranked #1 for SEO blog for a long time (now third). As Google is too stupid to notice that SEO 2.0 is a blog I do not rank well for SEO blog. Besides I aim at the more important and broad term SEO.

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While it took me only 2 months to enter the Google.com top 100 for the term SEO for the first time, now I accidentally discovered that I just outranked Matt Cutts for it.

Yes I outrank Matt Cutts for the term “SEO” in Google.com at least as viewed from Europe.

As it wasn’t very difficult to achieve that I will tell you how I did it. Not that it took me real work or I aimed at outranking Matt Cutts, I get most of my traffic via non-Google sources anyways. Still I want to show you the insurmountable dominance of SEO 2.0

Also you too can outrank Matt Cutts for the term SEO. It’s easy.

Follow these steps:

  1. Set up a blog
  2. Pick a short name for it that starts with SEO, keep the 2nd term short, not more than 5 characters, something like SEO bitch (if you love Gangsta Rap), SEO Meteo (if you’re french), SEO Spam (to gain support from Internet newbies and Digg users).
  3. Set up a subdomain on your old “authority” domain
  4. Blog something like 3 times a week
  5. Use Sphinn and StumbleUpon to gain authority
  6. Socialize with other (SEO) bloggers
  7. Do not give a damn about Google traffic, link building (let the links come to you), meta tags etc.

And there you are outranking Matt Cutts for SEO.

OK, now you might argue that I still rank at #88 while Matt Cutts ranks at #89 but I told you, rankings do not matter that much in SEO 2.0 - most blogs get direct traffic or social media traffic so you don’t need Google. Only SEO spammers need Google ;-)

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January, 2008 | You can follow comments through the RSS 2.0 feed. You can leave a comment, or trackback.

This thing has 13 Comments

  1. Posted January 14, 2008 at 12:48 pm | Permalink

    Btw. I was surprised myself that he does not rank higher for SEO with his main page, but he really does not. I checked both with a tool I viewed each page “manually”.

  2. Posted January 14, 2008 at 2:05 pm | Permalink

    Ha! That really brightened up my morning.

    -OT

  3. Posted January 14, 2008 at 6:56 pm | Permalink

    Ha! I love it Tad! Hehe, I was wondering how come I had never seen you in the top 10 before ;).

    On a related note, considering how little traffic Google refers to me, I was thinking of just blocking them with robots.txt noindex nofollow. They censor Chinese searches and make them less relevant, so why shouldn’t I make their other stuff a bit less relevant too? (If I do it for Google, I’ll also be doing it for Yahoo, incidentally, since they also fuck around with Chinese bloggers and have a shitty record there.) What do you think of that?

  4. Posted January 14, 2008 at 8:15 pm | Permalink

    True Powermonger SEO at it’s best :)

  5. Posted January 14, 2008 at 10:09 pm | Permalink

    Cracking article. You’re a legend!

  6. Posted January 15, 2008 at 1:07 am | Permalink

    Nice to see someone using SEO for good and not cats… err I mean evil.

  7. John
    Posted January 15, 2008 at 4:04 am | Permalink

    Hmmm… you don’t appear to be on international lists so this post doesn’t prove jack shite. Becoming number one on local rankings for even the most difficult possible keywords is fairly simple. Do it on the general .com index without signing in to your Google account and you’ll have accomplished a bit more then mere polishing your own shite…

  8. Posted January 15, 2008 at 10:53 am | Permalink

    Hello Gab, the idea is not bad ;-) it has been attempted before. I get approx. 10% of my traffic here via Google search. This ist still more than via Yahoo, MSn and Ask together, thus not <em>that</em> bad. I might do it though in future as a link bait, hehehe.

    Thanks for the feedback Oliver, Hobo, Christian, Pete.

    John: Do your homework before offending people pal. If you lack basic social skills at least you might want to improve your reading skills. For newbies like you I intentionally introduced the passage “at least as viewed from Europe.”
    I don’t know how many months ago you started doing SEO but everybody knows that Google ranks differently depending on where you are and where your server is at (Europe).
    So it’s not local it’s just that the US is not the center of the world pal. If you travel to the other side of the big water you will know what I’m talking about.

    I don’t use personal results or Google search history so I do not have to log out of Google to see normal results. I bet you don’t even know that you can turn these off. So if you’re a newbie do not try to teach others pal.

    I removed your salespage link as I can not recommend it.

  9. Posted January 15, 2008 at 1:01 pm | Permalink

    For that great post, I will subscribe to your feed :-)

  10. Posted January 15, 2008 at 11:16 pm | Permalink

    Thank you Anna for your appreciation. I feel especially flattered as you seem to be a non-SEO/blogging reader.

    I hope you are not a bot.

  11. Posted January 21, 2008 at 10:27 pm | Permalink

    Who knew it was that easy? I am adding you to my feed as well.

  12. Posted January 28, 2008 at 10:24 pm | Permalink

    Talk about keeping it simple! Good job.

    Simply exchange the word SEO for your niche and you’re on your way.

  13. Posted February 1, 2008 at 8:47 am | Permalink

    Looks like you caught him with his pants… err internal down ;)

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