Content Muse 101 – How to Quote to Inspire
A content muse is someone who manages to inspire others by inventively sharing other people’s content!
I’ve already used the content muse approach as a prime example of advanced content curation techniques.
You don’t have to a gifted writer! It’s enough to be an intriguing content curator to be inspiring.
When writing don’t shy way from the
When curating make a difference where there is usually none to discern amidst a vast ocean of sameness.
One of the greatest content muse techniques is quoting the most relevant or intriguing text passages from articles.
It reminds me of my best days as a blogger. Back in the days when I was inspired and enthusiastic all the time. I’ve lost some steam along the years. I’m blogging for 10+ years by now!
How to quote to inspire
How do quotes inspire? They inspire in manifold ways. Most importantly they inspire to take action.
An intriguing quote from a post is often far better to make your followers read the posts you shared that the original headline.
Tweets that merely take the headline and share it look automated and can’t get distinguished from similar tweets by other people.
Just try Twitter search or TweetDeck search to look up some popular posts. Twitter.com will show the popular tweets above all the others.
Why quote at all?
Average users prefer tweets with quotes! Rand Fishkin of Moz even tested it to find out that quotes inside of tweets get the highest CTR on Twitter compared to headlines etc.
You can also look up a person’s Twitter handle and find out what s/he tweets or rather who else is tweeting about that user. I compared my own results with a real content muse.
Most of the mentions of my own Twitter name were my own tweets.
A real content muse in contrast has a whole list of tweets by other people mentioning him. They aren’t just simple retweets and such. It was real engagement by real people.
- You could are that it’s my own fault because I’m a shameless self-promoter.
- You could argue that nobody knows me yet.
- You could say that I tweet at the wrong times or about the wrong topics.
None of these explanation are true here. I have taken all of them into account.
You could even argue that I’m a long standing Twitter expert. Nonetheless Anthony surpasses this with ease. One of his secrets is the quoting.
I have been able to watch the advanced content muse quoting techniques first hand when my blog readers shared my posts on Twitter.
Examples of spot on quotes
Just take a look at the screen shot below with three typical quotes by my favorite content muse Anthony:
Try to find a sentence that inspires or incites action.
In the first example it’s an inspirational quote. They are probably the most significant sentences from my whole articles.
The other two are “call to action” like sentences focusing very much on the verb. It’s socialize in the second example and subscribe in the third one.
Look at the format. You can also use additional characters to highlight a quote.
On a side note: did you notice the headlines of these postings? They weren’t bad either.
- The first example lacks one thing though the answer to “what’s in it for me”. Provide it putting in brackets because I missed the opportunity to mention it directly in the sentence: [web popularity].
- In the second example Identify the crucial aspect of getting more clients these days. It’s the socializing. I even wrote a post on that a few months later.
- In the last example you probably still wonder why to subscribe to the blogs listed n my post. The answer is: fresh voices, SEO and similar disciplines. He could have stopped at “subscribe to these blogs” to mimic a simple call to action but he left the user a choice, you may want and the he offered the reasons why. Everything happened in a very short sentence.
Don’t miss the fact that you have to use quotation marks. You may be tempted to omit them but they are very important.
They show that not only you are speaking and voicing your opinion but that you are supporting and expressing someone else’s opinion.
How to find quotable snippets
Now what? How do you find these quotes? I’m afraid you have to read the whole posts at first. Don’t just scan superficially like most people including me do it.
Read the entire article first and then condense its meaning to one sentence and find it in the text itself. Otherwise come up with a “summary”.
Anthony does this sometimes as well in cases when I don’t provide him with the clue in the post itself.
I implemented an inline on demand social media sharing tool on my blog after Topsy discontinued their Twitter buttons.
Now you only need to select a text passage with your mouse on my blog to be able to quote and share it on social media.
Often my block-quoted items are already prepared for such a treatment both by length and their standalone message.
I know that not everybody can become a content muse over night so don’t fret. You will have to learn by trial and error. Tweet a lot and quote a lot to find your way.
Last updated: February 27th, 2017.