Improving Productivity While Working Fewer Hours

Improving Productivity While Working Fewer Hours

* You have probably heard the “work smarter not harder” thing a few times haven’t you? Unless of course you have never read about productivity. It’s true. As I got older and the blogging, social media and search industries more…

Step by Step Outreach Plan for Lasting Success

Step by Step Outreach Plan for Lasting Success

* I’m glad to say that in recent years many SEO clients seem to get it. They inquire for very specific services revolving around outreach and content. On the other hand many of them still approach new school SEO with…

Why Berlin Tourists Eat Currywurst and the Creation of Generic Brands

Why Berlin Tourists Eat Currywurst and the Creation of Generic Brands

* As you might have noticed I live in Berlin, Germany. That’s a hugely popular place among tourists from all over the world. The area I live in is full of hostels, night clubs and places to eat out. There…

Simplicity

Simplicity

* Simplicity is the ultimate (form of) sophistication – Leonardo da Vinci When it comes to design or self improvement – two topics I follow in my free time – simplicity is widely accepted as the path to success. When…

Training in Winter

Training in Winter

* Some of you may remember that I have started training parkour some time ago. It made me not only 200% healthier over the recent years (I feel 10 years younger by now) it also inspired me in other areas…

Do You Have What it Takes to Become an Influencer?

Do You Have What it Takes to Become an Influencer?

* Influencers are the new elite of the Internet age. We all want to connect with them, we all want to become influencers. Today I do not want to focus why it is not a good idea to strive to…

A Simple Content Strategy for a Business Blog

A Simple Content Strategy for a Business Blog

* After a decade of blogging the question how often you have to post still remains unanswered or rather you get as many answers as many bloggers you ask. Personally I’ve found out over the years that you need at…

Social Media Conversation, Engagement & Sales Suck Say Nitpickers

Social Media Conversation, Engagement & Sales Suck Say Nitpickers

* There is a new trend in social media expert circles: nitpickers declare all the social media basics we take for granted to be nonsense or choose to ignore them. I haven’t finished college but while attending it I was…

Google+ is a One Way Street, is Self-Promotion the Only Way Out?

Google+ is a One Way Street, is Self-Promotion the Only Way Out?

* In the last few days I wasn’t able to contribute much on social media. I was sick the week before so I had lots of work to do. Nonetheless I incited a small debate on Google+. As I had…

Web Design by Itself is Worthless

Web Design by Itself is Worthless

It’s strange how when you want to sell blogging, social media or SEO services you have to explain and prove ROI (Return On Investment) at every step. At the same time I rarely witness debates about the ROI of web…

7 Kinds of Tweets You Need to Send Out Daily

7 Kinds of Tweets You Need to Send Out Daily

 * While doing blogger outreach and relations for clients I often have to explain what it is and what it entails. The most important thing is the value proposition I said last time. On the other hand you need a…

What is Your Value Proposition and How Do You Present it?

What is Your Value Proposition and How Do You Present it?

* Many people like to optimize the call to action or other elements of landing pages but overlook the crucial aspect of any business website or even online interaction, the so called value proposition. I’m doing a lot of blogger…

Steal This Blog! SEO 2.0 Goes Creative Commons

Steal This Blog! SEO 2.0 Goes Creative Commons

* Over the years I admired the Creative Commons movement. I have not only been a big fan of it I also used a lot of Creative Commons licensed images here on my blog as metaphorical illustrations of my articles….

Hey You, I’m Not Boring, I Rock Like Elvis!

Hey You, I’m Not Boring, I Rock Like Elvis!

* This is a post about rocking like Elvis instead of being boring. So skip the boring part about headlines that follows if you like and jump right to the rock & roll part.   Boring In case I would…

Blogging Mistakes Most Corporate Bloggers Still Make

Blogging Mistakes Most Corporate Bloggers Still Make

* Sometimes it really breaks my heart to see blogging mistakes that are so fundamental that they render a corporate blog useless while at the same time being so easy to fix that it’s gross negligence keep on failing like…

The Future of the Web According to Eric Schmidt of Google

The Future of the Web According to Eric Schmidt of Google

* “The Future of the Web According to Eric Schmidt of Google” is a post I have written a few months ago that hasn’t been published by the blog I have been writing for then. I don’t know why, they…

What is Content? It’s not Your Sales Copy

What is Content? It’s not Your Sales Copy

It’s not the packaging, it’s what’s inside. Here it’s anti-gravity from Brooklyn Superhero Supply. A few weeks ago I published a list post about the 10 most common content strategy mistakes most businesses make. I promised back then to go…

40 Cutting Edge Social Media & SEO Services to Invest in Now

40 Cutting Edge Social Media & SEO Services to Invest in Now

* Unless you lived under a rock for the last decade you already invest time and money in web design social media SEO analytics services. The social media and SEO landscape is changing at an alarming pace though. What can…