What Easter Can Teach Us About Search, Social Media and Blogging

What Easter Can Teach Us About Search, Social Media and Blogging

While I enjoyed my short vacation on Easter I couldn’t resist to think about SEO 2.0 with all its major parts search, social media and blogging. I want to share with you a saying that kept popping up on my…

10 Ways to Fight Back Content Thieves

10 Ways to Fight Back Content Thieves

Content thieves “make money online” off your content. This car could be yours instead. Recently two of my blogging friends were struck by bold content thieves. I do not speak of automatic content scrapers who also are a pain in…

The ROI of Blogging and Social Media

For years ROI or Return on Investment was a term used by business people in suits and marketers who worked for them. Meanwhile search marketers often obsessed with rankings, traffic and conversions. Recently ROI is going mainstream as not only…

The 10 Simplest Ways to Boost Your Social Media Credibility From the Start

The 10 Simplest Ways to Boost Your Social Media Credibility From the Start

As a very active social media user, some would probably say power user already, I notice the same mistakes over and over made by new arrivals on social media sites. On the other hand it’s very easy to boost your…

3 Approaches to Reputation Management: Which One Do You Need?

Already a while ago I acknowledged that reputation management is part of SEO 2.0. I never mentioned it again though since then. Reputation management is a relatively new term in SEO and it is hot. Really hot. Some social media…

Productivity: 8 Ways to Save Time for Excessive Social Media Overuse

Many of you probably wonder how I can be active on at least 3 social media sites, write for my blog, and still earn money (as I do not make money off my publishing directly). I do not waste time…

The 7 Pillars of SEO 2.0

In order to succeed in a social media driven Web 2.0 environment website owners, bloggers and businesses have to take certain steps. These practical steps are based on a theoretical foundation with 7 main pillars. These 7 pillars of SEO…

10 Reasons to Use Social Media

In case you ever wondered why you are spending hours daily on the Internet without really working and you or others assume that you are wasting your time here are 10 reasons to use social media you might want to…

Top 10 Social Media Sites

Top 10 Social Media Sites

It is hard to keep track of the trends in social media. Where do people socialize online today? Some empires crumble (like MySpace) while others grow to prominence seemingly out of nowhere. Thus I decided to provide a list of…

Towards a New Defintion of SEO

Towards a New Defintion of SEO

* I promised you a redefinition of SEO when I started this blog. In fact it’s still the name of this blog. Until now I delivered only an upgrade, a new version of SEO. Yes, SEO 2.0 until now does…

SEO 2.0 Best Practices: StumbleUpon Categories

SEO 2.0 Best Practices: StumbleUpon Categories

  * From now on I want to start a little series of posts. It will be called SEO 2.0 best practices. I will write short posts about fundamentals needed in SEO 2.0. I want to start with StumbleUpon categories….

Silly Marketers: SEO is for Kids

Silly Marketers: SEO is for Kids

* Many marketers just don’t get it. Either they are plain ignorant, silly or worse. Usually I’m not bashing anybody but sometimes a post makes me think that we are still in 2003. As if social media were something completely…

Sweetest Fight Ever: Hot Chocolate vs White Sugar

Sweetest Fight Ever: Hot Chocolate vs White Sugar

Do you remember how I defeated Lyndon of Cornwall SEO last time? Now he attempts a comeback on the link baiting scene. No chance man, White Sugar, formerly known as Mad Tad the SEO Destroyer is still the monarch! So…

7 Must Read End of Year Lists for Internet Power Users

While I’m not the typical end of year list type of guy, I feel that 2007 was a year that saw certain developments you shouldn’t miss as an Internet power user, SEO 2.0 being one of them. I won’t provide…

Bonsai Blogging: How to Fail with Social Media

Bonsai Blogging: How to Fail with Social Media

You might not be interested in succeeding with social media. Boosting traffic, being bookmarked, getting new visitors, increasing RSS subscribers and AdSense revenues might all conflict with your blog’s growth plan.  If you prefer to stay away from this hype and…

Blogging for World Domination

Blogging for World Domination

Do you remember the bad guy from the early James Bond movies? The one with the white cat? Blofeld was his name. Do you really want to become a popular blogger? You must aim for world domination! Imagine yourself to…

10 Misconceptions Why SEO is Better than SMO Refuted

Some bloggers argue that conventional SEO (Search Engine Optimization) is better than SMO (Social Media Optimization) for average small businesses.   What is what? As I do not advocate a pure either or approach but rather the “SEO as a…

Why Social Media are Like Slavery and SMO Equals Abolitionism

Most people apparently think social media services based on User Generated Content (UGC) like YouTube, Blogger, Facebook or Pinterest are outright idealistic endeavours built for the benefit of humanity and not Social Media Optimization. Yet they are not. They are…

After Blogging Success: 5 New Frontiers

Success has one disadvantage: Once it’s there, you take it for granted and get bored! With social media and blogging once your content gets shared daily even if you do not write something you deem worthy being shared once you…

Steampunk SEO vs Social Media, Competition vs Cooperation

Steampunk is a popular trend among what we call retro future, or future of the past. Steampunk makes modern appliances look like they have been built in the 19. century or the Victorian age. It looks great and thus people…