What Social Media Benefits for Business Can You Expect?

Many people in business and even marketers discount social media as worthless saying things like “social media traffic is low value”. They are not completely wrong about that but they aren’t right in their conclusion either. Discounting social media is…

The Most Important Thing on Social Media: Do Not Pose as, Be a Legit User

The Most Important Thing on Social Media: Do Not Pose as, Be a Legit User

* Can it be that gaming social media sites is really the way to go? You can find such a suggestion all over the place even today. It seems ethics is contrary to marketing.   Legit blogs, bad advice Many…

Niche Social News Sites for Business People and Internet Pros

Niche Social News Sites for Business People and Internet Pros

While old school “one size fits all” social sites like Facebook lose more and more ground, great niche social news sites thrive in many industries. Here are niche social news sites business people and Internet pros should be aware of….

7 Most Successful SEO Bashings in Recent Web History

One of the best performing linkbait ideas on the Web today is SEO bashing. It’s an ugly but very successful way of gaining links at the expense of others. It seems the less substance an anti-SEO claim has the more…

7 Reasons Why Obama’s Website Has Many More Visitors Than McCain’s

7 Reasons Why Obama’s Website Has Many More Visitors Than McCain’s

The US presidential election is coming soon and the candidates are fighting for votes for several months now. Today I want to dissect the various reasons why Barack Obama is outperforming John McCain on the Web, especially in terms of…

Spiritual Link Building Advice by Zen Master Seo-ing Singsun

Tonight I dreamt of Zen Master Seo-ing Singsun again. Last time I had attempted to make an interview but the outcome of my dream was difficult to understand. Zen spirituality is not easy to grasp at all and trapped inside…

SEO for Humans is Not About Google and “Content is King”

SEO for Humans is Not About Google and “Content is King”

Spider, really your preferred audience? * For years Google has been preaching building websites for humans not spiders. Nonetheless in reality Google still relies on webmasters to make their pages spider-friendly. To be honest I don’t like big Google and…

What the Numerous User Bans Can Teach Us about Social Media (Companies)

What the Numerous User Bans Can Teach Us about Social Media (Companies)

* Do you remember Digg? The site formerly known for “user driven social news” has shown its true nature one day by banning some of their most valuable and active users. They did not solely ban the spammers or those…

Firefox Extensions for Search, Website Optimization and SEO I Use

Firefox Extensions for Search, Website Optimization and SEO I Use

What Firefox add-ons does a holistic SEO 2.0 aficionado like Tad Chef use frequently? Here are the Firefox extensions for search, website optimization and SEO I use:   Google Search by Image This add-on searches Google by image on right-click…

7 Ways Self Promotion Hurts Yourself on Social Media

7 Ways Self Promotion Hurts Yourself on Social Media

* Many webmasters still assume that self promotion is the best way to gain links and exposure on social media. You just dump your content on a social site and “done”. Most social media experts will disagree though. There are…

How Can Websites about Boring Topics Succeed on Social Media?

How Can Websites about Boring Topics Succeed on Social Media?

* A reader asked a very important question in the comments which many people ask: How can websites about boring topics succeed on social media? Indeed for many people it’s already an assumption that so called boring topics can’t succeed…

How to Promote Yourself Without Self-Promotion? The Secret of SEO 2.0

How to Promote Yourself Without Self-Promotion? The Secret of SEO 2.0

* Today I will reveal the secret of SEO 2.0! It shows how to promote yourself without self-promotion. Sounds impossible? Then fasten your seat belts!   Why spread the word and not keep it secret? Why am I revealing the…

Social Media: Is the Glass Half Empty or Half Full? It’s the Full Bottle

Social Media: Is the Glass Half Empty or Half Full? It’s the Full Bottle

You certainly know the metaphor with the glass and the liquid. It’s featured in lots of more or less uplifting Hollywood movies like Groundhog Day for example.   Is the glass half full or half empty? For those readers who…

Top 7 Annoying StumbleUpon Mistakes

Top 7 Annoying StumbleUpon Mistakes

Mistakes, by electrospray. OK, I’m nearing my 10.000 “like it” stumbles (only ca. 1000 left) and I’m wondering how I can help people to make better use of StumbleUpon and not repeat the same mistakes over and over. Well, I…

How (Not) to Pitch Me on StumbleUpon

How (Not) to Pitch Me on StumbleUpon

*With more than “8000 pages liked” and 600+ fans on StumbleUpon I guess I’m quite popular by now. Until recently this fact was largely ignored by most people, I did not receive many pitches to vote for stories or to…

The 7 ingredients of a wildly successful blog post

The following is a guest post brought to you by serial guest blogger, James Duthie from Online Marketing Banter. Two weeks ago Tad threw his blog over to me to write a raunchy guest post. While many would question the…

The Right Blog at the Right Time

My blogging journey has been long and winded by now. I feel like looking back and analyzing. Was it worth it? Am I where I expected to be? Did I reach my goals? Does blogging make sense for business? Did…

Sex, permission marketing and social media – The ultimate Ménage à trois

This naughty guest post is brought to you by James Duthie from Online Marketing Banter and is in no way endorsed by the fine people at SEO 2.0. What do sex, permission marketing & social media have in common? It…

Short URL Services

Short URL Services

What to do when you need short URLs (concise Internet/Web addresses or URL forwarding) for Twitter or elsewhere? Either you use the proprietary t.co shortener by Twitter itself big Google’s URL shortener goo.gl or bit.ly where .ly stands for Libya…

Top 10 Fatal URL Design Mistakes

Top 10 Fatal URL Design Mistakes

* URL design? Is there any design involved at all in deciding how your Internet address and directory structure will look like? Yes, there is, or at least there should be! Nonetheless I see the same mistakes all over the…