How Social Networking Has Killed Digg and SEO 1.0

How Social Networking Has Killed Digg and SEO 1.0

in 2007 I boldly predicted that social browsing services like StumbleUpon will kill the popular social news site Digg and SEO 1.0. Did they? No. I was wrong. Social networking did though. Let me explain. StumbleUpon was the first and…

Help Me Finding a Tagline for SEO 2.0!

Hello SEO 2.0 readers: After two years without a tagline on my blog I’m considering adding one again for usability reasons. A tagline is meant to explain the purpose of a blog or site in a few words or short…

You Need Better Not More

You Need Better Not More

Traffic Jam in Beijing by poelog. In the recent weeks I haven’t published many new posts on SEO 2.0. Nonetheless I have been spending much time here. I’ve been updating at least a dozen of old postings from years ago….

101 Ways to Make Your Blog More Popular and Successful

101 Ways to Make Your Blog More Popular and Successful

* After 15+ years of online publishing, 12 years of blogging for a plethora of blogs, being an SEO and a paid blogger for a decade by now I finally am convinced that I know how it works. What I…

Blogging vs Writing

Blogging vs Writing

Image: Timeless Books by Lin Pernille. Is there a difference between blogging and writing? Yes, there is. I’ve been blogging for several years now and I’m increasingly aware of the difference. Think about what makes us read books by authors…

Search Marketing Standard: The Future of Print & SEO – Interview with Associate Editor Frances Mary Krug

Search Marketing Standard: The Future of Print & SEO – Interview with Associate Editor Frances Mary Krug

The Search Marketing Standard is not only the oldest search marketing print publication I know of, it’s also the most focused and probably most popular one. Over the years I’ve enjoyed reading numerous issues of the magazine. Recently I had…

Why People Hate Ads and Love SEO

Why People Hate Ads and Love SEO

* I hate ads. I’m not the only one. Most people hate annoying ads. People hate ads on the Web and block them using a plethora of tools. They also hate outdoor ads and TV ads. They hate them for…

Sometimes Success Lies in Moderation

Sometimes Success Lies in Moderation

* Just yesterday I noticed that I entered the Adage 150 top marketing blog list at #143. Today I’m at #149. This might change quickly again so I’m not here to solely brag about it. The exact point in time…

Great Niche Social News Sites for Bloggers and Internet Entrepreneurs

Great Niche Social News Sites for Bloggers and Internet Entrepreneurs

Niche social news sites are one of the most important pillars of an SEO 2.0 strategy. Only by taking part in niche communities you are able to deeply connect with your peers who then support you elsewhere on the Web….

SEO Tools: Why & How to Track Rankings on Personalized Search

SEO Tools: Why & How to Track Rankings on Personalized Search

Actual rankings in Google Webmaster Tools (now Google Search Console). Here the query [seo blog] and the number of impressions for my blog. When it comes to SEO software many people in the SEO industry cry foul. Others try to…

SEO 3.0 – Hanging Out With the Hipsters

SEO 3.0 – Hanging Out With the Hipsters

It has been almost 3 years ago when I started the SEO 2.0 blog. SEO 2.0 is stale by now. There is business as usual by now. No innovation. No next big thing. At least when it comes to SEO…

Image SEO for Photographers and Other Visual Artists

Photographing the Photographer by Naixn. Photographers and other visual artists have a magnificent tool to show off their work these days, the Internet. Everybody loves great photos and artworks so they spread basically by themselves. Still there is a big…

The Best Way to Convert Visitors to Supporters is to Forge a Bond

The Best Way to Convert Visitors to Supporters is to Forge a Bond

Friendship by sarniebill1 In modern SEO we often encounter the term conversion (rate) optimization. It means making visitors of your site your clients or customers in most cases. A conversion can also mean to make someone convert from a casual…

The Simple Guide to Freelance SEO the Succesful Way

The Simple Guide to Freelance SEO the Succesful Way

* I’d like to present you the simple guide to freelance SEO the successful way. This way works for me. I’ve been doing freelance SEO and business blogging for 10+ years now. Before that I was a freelancing web developer….

Blog vs Dog 0:1

Blog vs Dog 0:1

My dog by armaggesin. You might have wondered why SEO 2.0 has been so silent over 2009. I’ve promised much but couldn’t make it all happen. That’s life. I got a puppy in early 2009 and that has changed my…

10 New Google Personal Search Blogging, Social Media & SEO Tactics

10 New Google Personal Search Blogging, Social Media & SEO Tactics

Image: Trust by notsogoodphotography The new by default personalized search by Google is a big paradigm shift in SEO. Yesterday I wrote about the changes personal search will bring for blogging, social media, SEO etc. I prefer to call it…

12 Effects Google Personal Search Will Have on SEO, Blogging, Social Media and the Web as Whole

12 Effects Google Personal Search Will Have on SEO, Blogging, Social Media and the Web as Whole

Image: Personal Preference by Kevin Dooley. Google gets personal: Now everybody will get personalized search results based on their search habits in the past unless they opt out in a tedious process. So most people won’t opt out or even…

Twitter Lists for SEO How to

Twitter Lists for SEO How to

Twitter allows you to organize accounts into lists using its Web interface. Twitter clients like TweetDeck also support Twitter lists. Everybody uses lists as if they were the best thing since sliced bread. The SEO community is as always on…

Interview with SEO Rockstar & Personal Development Guru Glen Allsopp

Interview with SEO Rockstar & Personal Development Guru Glen Allsopp

Image: Rockstar by N1NJ4. As a regular SEO 2.0 blog reader you probably know who Glen Allsopp is. I have linked his blog postings quite often in the past and he even blogsitted SEO 2.0 once a year ago while…