Software for SEO: Tools, Why & How to Track Rankings in a Personalized Search World

Software for SEO: Tools, Why & How to Track Rankings in a Personalized Search World

Actual rankings in Google Webmaster Tools. Here the query seo blog and the number of impressions for my blog. When it comes to software for SEO many people in the SEO industry cry foul. Others try to sell you software…

SEO 3.0 – Hanging Out With the Hipsters

SEO 3.0 – Hanging Out With the Hipsters

It has been almost 3 years ago when I started the SEO 2.0 blog. SEO 2.0 is stale by now. There is business as usual by now. No innovation. No next big thing. At least when it comes to SEO…

Image SEO for Photographers and Other Visual Artists

Photographing the Photographer by Naixn. Photographers and other visual artists have a magnificent tool to show off their work these days, the Internet. Everybody loves great photos and artworks so they spread basically by themselves. Still there is a big…

The Best Way to Convert Visitors to Supporters is to Forge a Bond

The Best Way to Convert Visitors to Supporters is to Forge a Bond

Friendship by sarniebill1 In modern SEO we often encounter the term conversion (rate) optimization. It means making visitors of your site your clients or customers in most cases. A conversion can also mean to make someone convert from a casual…

The Simple Guide to Freelance SEO the Succesful Way

The Simple Guide to Freelance SEO the Succesful Way

* Patrick Altoft of Blogstorm recently wrote a piece about succeeding as an SEO freelancer. While I like Patrick very much, I even got my writing job at SEOptimise with his help, I partly do not agree with his advice….

Blog vs Dog 0:1

Blog vs Dog 0:1

My dog by armaggesin. You might have wondered why SEO 2.0 has been so silent over 2009. I’ve promised much but couldn’t make it all happen. That’s life. I got a puppy in early 2009 and that has changed my…

10 New Google Personal Search Blogging, Social Media & SEO Tactics

10 New Google Personal Search Blogging, Social Media & SEO Tactics

Image: Trust by notsogoodphotography The new by default personalized search by Google is a big paradigm shift in SEO. Yesterday I wrote about the changes personal search will bring for blogging, social media, SEO etc. I prefer to call it…

12 Effects Google Personal Search Will Have on SEO, Blogging, Social Media and the Web as Whole

12 Effects Google Personal Search Will Have on SEO, Blogging, Social Media and the Web as Whole

Image: Personal Preference by Kevin Dooley. Google gets personal: Now everybody will get personalized search results based on their search habits in the past unless they opt out in a tedious process. So most people won’t opt out or even…

Twitter Lists for SEO How to

Twitter Lists for SEO How to

Twitter added lists to its Web interface. Twitter clients like Seesmic already follow suit by adding Twitter lists support. Everybody uses lists as if they were the best thing since sliced bread. The SEO community is as always on the…

Interview with SEO Rockstar & Personal Development Guru Glen Allsopp

Interview with SEO Rockstar & Personal Development Guru Glen Allsopp

Image: Rockstar by N1NJ4. As a regular SEO 2.0 blog reader you probably know who Glen Allsopp is. I have linked his blog postings quite often in the past and he even blogsitted SEO 2.0 once a year ago while…

10 Blogging Mistakes Most Bloggers Make

10 Blogging Mistakes Most Bloggers Make

Executed by mistake is a Creative Commons image by the moog. Sometimes it takes years of blogging to notice your most obvious mistakes. I’ve been blogging for several years privately, then a few professionally and still do on several business…

Google Indexes Twitter Links

How to get Indexed by Google in 2009? Just use Twitter. This is no joke. I ran a test on Twitter to find out whether Google indexes Twitter links and surprise, surprise it does. Of course Google can’t ignore Twitter,…

Freemium for Blogs

While contemplating business models for my blog one idea has been the nowadays common freemium model. Freemium means a basic free product and additional premium services. It’s very popular with software. What does freemium for blogs mean though? What premium…

SEO 2.0 Services 3.5$/h

SEO 2.0 Services 3.5$/h

I’m furious! That’s surprising as it’s difficult to annoy me these days. I turned 35 this year and I’m a web professional for 10 years now so many things don’t bother me anymore. Still there are things that get me…

Platform Independent SEO & SEO 2.0

Platform independence is a term known from programming. In practice platform independent programming means that a piece of software does not depend on a certain browser, plug in or operating system. For instance the best RSS readers work on all…

Authority and Trustrank

Yesterday I discovered the original Trustrank paper from 2004. Trustrank is a term coined by some Yahoo engineers to describe a new algorithm to determine relevant search results. The new thing about Trustrank is that it does not solely count…

Blog Commenting for SEO and Exposure: More Than Dofollow Links

Blog Commenting for SEO and Exposure: More Than Dofollow Links

* In recent weeks I’ve been blogging less than usual so that in the meantime I got fewer visitors and also fewer comments. In times like these I get more comments for the SEO of it than comments out of…

The Dirty Dozen of Funny SEO Techniques for Lazy Bums

The Dirty Dozen of Funny SEO Techniques for Lazy Bums

Most traditional SEO techniques are boring. Even worse: SEO is actual work in most cases. I’m lazy like hell. I wish I had a 4 hour work week or something. Other people automate everything but I suck at programming. Or…

StumbleUpon: 7 Ways to Influence Stumble Traffic

StumbleUpon: 7 Ways to Influence Stumble Traffic

Question mark is a CC image by Marco Belucci With the meteoric rise of Twitter and Facebook the social discovery service StumbleUpon got almost forgotten. Many people still use it for casual browsing though. It’s very difficult to use SU…

SEO 2.0 Changes in 2009

Hello dear Readers, I have the pleasure to announce some minor as well as potentially major changes for both the SEO 2.0 blog and SEO 2.0 as a movement as well. Let’s start with the tiny ones: You may have…