The Stone Age of Blogging is Over – What’s Next?

The Stone Age of Blogging is Over – What’s Next?

* Lately many influential bloggers have written about the end of the golden age of tech blogging. They say “tech” but in a way they mean blogging in general it seems. Some people were furious and asked whether “over” is…

10 Fatal Content Strategy Mistakes Most Businesses Make

10 Fatal Content Strategy Mistakes Most Businesses Make

* Everybody seems to agree by now that you need „great content“ to succeed on the Web. Both social media and search engines require quality content as their business model relies on others, us, to produce that content. The problem…

12 Awesome SEO & Internet Marketing Resources from my Blog Readers

SEO 2.0 is for real. I practice what I preach. It’s not just talk to make more people follow me. I really visit every blog or site that my readers and commentators enter in the “website” input when they comment….

SEO Activism: Detox Campaign by Greenpeace

SEO Activism: Detox Campaign by Greenpeace

For years I’ve been a proponent of using SEO for more than just making money. Even on the Web it’s “people before profits”. You can’t just do business as usual when the planet and humanity with it goes down the…

How Does Google+ Add to Your Social Media Strategy?

How Does Google+ Add to Your Social Media Strategy?

* Wow. Awesome! After just a dozen of tries I could sign up for Google+! Sadly it happened on late Friday so that I ended up trying it out on the weekend. You know I hate working on the weekend…

Does Link Building Still Exist as an SEO Practice in 2011?

Does Link Building Still Exist as an SEO Practice in 2011?

* This week I have written a post for the cognitiveSEO blog about the best link building blogs, experts and their most important postings from this year. It sounds funny in a way because I am the guy who has…

Why Click the Google +1 Button on Websites Instead of Liking or Tweeting Them?

Why Click the Google +1 Button on Websites Instead of Liking or Tweeting Them?

Image: This is how logged out Google users see Google +1 votes. They display only on the first result. When Google initially introduced the Google +1 feature for search results many people in the SEO industry and beyond argued that…

How to Fight Big Business in Google and Beyond with Smart Mob SEO

How to Fight Big Business in Google and Beyond with Smart Mob SEO

* Over the years I’ve been outranking big businesses, well known brands and major news media. I’ve been successfully competing with whole SEO teams. I’ve even managed to surpass spammers and black hat SEOs in some cases. Your competition on…

Run DMC and Google Want You to “Keep it Fresh”

Run DMC and Google Want You to “Keep it Fresh”

* Whether you’re spitting rhymes about gold chains and Adidas kicks, or shaping your web strategy, one thing is essential… “Keepin’ it fresh.” Fresh content is unique and engaging, and Google likes that. It seems nowadays, the Google team wants…

Who is Your Competition on the Web?

Who is Your Competition on the Web?

Usually when people refer to their competitors they name a few businesses from the same industry who sell the same products or services as them. This might be true for the offline world but on the Web there are much…

What Are the Core Values of Your Blog? What Do You Stand for?

What Are the Core Values of Your Blog? What Do You Stand for?

* A business blog is not only a blog it’s also obviously a business. A business has to have some core values to be able to succeed in the long term. The market is volatile so that you need some…

Quora vs Yahoo Answers: Which Q&A Site is Better for Your Business?

Quora vs Yahoo Answers: Which Q&A Site is Better for Your Business?

Graph: Yahoo Answers and Quora compared on Google Trends for Websites (plus Twitter and Tumblr for a better perspective) Many people ask questions on the Web, especially on search engines like Google but also on social media. Even in cases…

Are You After Traffic or Visitors?

Are You After Traffic or Visitors?

A while ago I have written a post about how you should treat the people who visit your blog. My point was that treating them like an amorphous mass of “traffic” is wrong and that you have to think about…

How to Build Links Like Jaamit

How to Build Links Like Jaamit

Jaamit Durrani and a cat that looks like Hitler at Think Visibility. This is how funny @jaamit was.* T​hree months ago Jaamit Durrani had asked me whether I’m interested in the “head of SEO” position​ for Germany​. I was of…

The Anatomy of an SEO 2.0 Web Directory of the Highest Quality

The Anatomy of an SEO 2.0 Web Directory of the Highest Quality

* I’m preparing a SEO 2.0 web directory right here on my blog as you might have noticed already. What? A web directory? In SEO 2.0? It sounds like a contradiction indeed. Aren’t directories either dead, spammy or low quality?…

How to Get Links on SEO 2.0 and Other Blogs

How to Get Links on SEO 2.0 and Other Blogs

Image: Node by Uqbar. As both business blogger and SEO am I aware of both sides of “link building”. I get lots of spammy comments from Asian “blog commenting services” but I also appreciate blog comments by fellow SEO practicioners,…

How Social Networking Has Killed Digg and SEO 1.0

How Social Networking Has Killed Digg and SEO 1.0

in 2007 I boldly predicted that social browsing services like StumbleUpon will kill the popular social news site Digg and SEO 1.0. Did they? No. I was wrong. Social networking did though. Let me explain. StumbleUpon was the first and…

Twitter Dilemma: To Tweet or Not to Tweet? Pros, Cons, 50+ Links & Tools

Twitter Dilemma: To Tweet or Not to Tweet? Pros, Cons, 50+ Links & Tools

* When it comes to Twitter people are clearly divided. Some people hate Twitter, others love it. Both of them are right for different reasons. Actually there are many reasons to use Twitter or not. Here you’ll find plenty of…

Help Me Finding a Tagline for SEO 2.0!

Hello SEO 2.0 readers: After two years without a tagline on my blog I’m considering adding one again for usability reasons. A tagline is meant to explain the purpose of a blog or site in a few words or short…

You Need Better Not More

You Need Better Not More

Traffic Jam in Beijing by poelog. In the recent weeks I haven’t published many new posts on SEO 2.0. Nonetheless I have been spending much time here. I’ve been updating at least a dozen of old postings from years ago….