SEO 2.0 Ebook Coming Up: Table of Contents

The SEO 2.0 ebook is coming up. I’m writing it right now. I know I’m a bit late. I blog here for around 6 years now and I should have written and published an SEO 2.0 ebook 5 years ago….

How Link Building Really Works These Days

How Link Building Really Works These Days

* I do not write a lot about link building. When I do I try to expand the concept usually or at least question it. The problem with link building is that it doesn’t go away. No matter how often…

Are You Really a Content Marketer or Just an SEO?

Are You Really a Content Marketer or Just an SEO?

In recent months, especially after the so called Google Penguin update many people in the SEO industry not only increasingly embraced content marketing but they tried to join the bandwagon and rebrand themselves as content marketers. Many articles saying “we’re…

Ouch: Relationship Building is Not about SEO at All!

Ouch: Relationship Building is Not about SEO at All!

* It’s official now: relationship building replaces link building in SEO. I’ve been preaching relationships for years as part of SEO 2.0 but now the approach arrived in the SEO mainstream. I’m glad it has. There is just one problem…

Non-Google Link Building for Search Emancipated Optimization

Non-Google Link Building for Search Emancipated Optimization

* It may be a surprise to you but link building has been thriving long before Google. When I joined the Internet and started publishing poetry online in 1997 Google didn’t even exist. Many search engines like Infoseek, Webcrawler or…

How Do You Attract Visitors Instead of Traffic to Your Site?

How Do You Attract Visitors Instead of Traffic to Your Site?

* A few years ago I noted that there is a difference between traffic and visitors in an article dealing with a broader topic. Then in early January of 2011 I have described it in more depth. Today I’d like…

Why I Am Banning Google on my Blog

Why I Am Banning Google on my Blog

* I am banning Google on my blog. Why? Isn’t it ironic for a self proclaimed SEO blog to ban Google? Let me tell you the whole story. When I started out this blog in 2007 I did not get…

Positive SEO Example Campaign to Take Part in

Positive SEO Example Campaign to Take Part in

* How positive SEO works Last time I defined what I consider to be positive SEO. Also I went into detail to explain my concept of Google Parkour where you link out to your competitor in case s/he already has…

Is Positive SEO Possible? A Google Parkour Case Study

Is Positive SEO Possible? A Google Parkour Case Study

* Negative SEO Nightmare In the recent weeks so called negative SEO has been one of the most written about topics in the search marketing industry and beyond. Luckily only a few major publications have covered the topic. Why? Well,…

Future Proof SEO Strategy: Real Life Link Building

Future Proof SEO Strategy: Real Life Link Building

* Over the years I have repeatedly expressed my belief that the only way to do proper SEO in a social media world is to forge relationships. I have never elaborated on it in a single post here on SEO…

LOL: The New Positive Brand of SEO!

LOL: The New Positive Brand of SEO!

* SEO is ugly. Most people who hear SEO think spam. Inbound marketing is not SEO and can’t replace SEO. Nobody wants to go the easy route and say findability, after all clients would understand what’s going on and thus…

Your Business is Not Boring – Your Content is

Your Business is Not Boring – Your Content is

m4s0n501 People often ask me: How can I promote my boring business using SEO and social media? What they really mean is: I don’t want to create engaging content. In fact most business is boring when you take that approach….

Can Inbound Marketing Replace SEO?

Can Inbound Marketing Replace SEO?

Image: Inbound marketer creating funny content to sell bananas or a happy client finding optimized bananas?* No, it can’t. Inbound marketing can’t replace SEO. Neither can content marketing, search marketing, online marketing/internet marketing or digital marketing. Why do I ask…

Social Sites Every Business and Professional Should Use

Social Sites Every Business and Professional Should Use

Many marketers argue that there is no single social media to go after for businesses trying to join the conversation. They’re right to some extent but I disagree nonetheless. There are 5 social sites you have to join and use…

How to Determine Content Quality and Write Accordingly

How to Determine Content Quality and Write Accordingly

* There seems to exist a broad consensus that content is king, but only great content or rather quality content. Last year, with the so called Panda or high quality update Google made quality content the ultimate goal. How to…

Pinterest or How to Evaluate Social Media Opportunities

Pinterest or How to Evaluate Social Media Opportunities

Unless you’ve been hiding in a cage for a few months you have heard the news: Pinterest is the best thing since sliced bread. I don’t want to join the myriads of opportunistic writers and hail the new hype. Instead…

40 Cutting Edge Social Media & SEO Services to Invest in Now

40 Cutting Edge Social Media & SEO Services to Invest in Now

* Unless you lived under a rock for the last decade you already invest time and money in web design social media SEO analytics services. The social media and SEO landscape is changing at an alarming pace though. What can…

30 Hands On Google Search Plus SEO Techniques for Getting Personal

30 Hands On Google Search Plus SEO Techniques for Getting Personal

Image above: I’m only ranking at #113 for [seo] in “people and pages” but some of my best friends are around me While everybody was writing posts what the new Google personal search aka “Google Search Plus Your World” means…

The Stone Age of Blogging is Over – What’s Next?

The Stone Age of Blogging is Over – What’s Next?

* Lately many influential bloggers have written about the end of the golden age of tech blogging. They say “tech” but in a way they mean blogging in general it seems. Some people were furious and asked whether “over” is…

10 Fatal Content Strategy Mistakes Most Businesses Make

10 Fatal Content Strategy Mistakes Most Businesses Make

* Everybody seems to agree by now that you need „great content“ to succeed on the Web. Both social media and search engines require quality content as their business model relies on others, us, to produce that content. The problem…