Quality Traffic? Treat Your Readers Like Human Beings not Numbers

Quality Traffic? Treat Your Readers Like Human Beings not Numbers

Orwellian Newspeak is abundant nowadays. We speak about “collateral damage”, “ethnic cleansings” or “human resources”. In SEO/SEM we have also terms like this. Quality traffic is an abominable term which for most marketers means something like visitors who are interested…

Would You Pay 10$ a Month for an Enhanced SEO 2.0 Subscription?

Would You Pay 10$ a Month for an Enhanced SEO 2.0 Subscription?

p5rn7vb Blog monetization without alienating your audience is a very difficult task. It’s no secret, you probably already know that I would like to go problogging on my own full time at SEO 2.0 if I could. Right now I…

10 Misconceptions Why SEO is Better than SMO Refuted

Wayne Smallman over at Blah! Blah! Technology has taken great lengths to convince people that conventional SEO (Search Engine Optimization) is better than SMO (Social Media Optimization) for middle sized and small businesses. As I do not advocate a pure…

Why Social Media are Like Slavery and SMO Equals Abolitionism

Most people apparently think social media services based on User Generated Content (UGC) like YouTube, Blogger, Facebook or Pinterest are outright idealistic endeavours built for the benefit of humanity and not Social Media Optimization. Yet they are not. They are…

Interview With Myself

Hello world! My name is Tad Chef of the world famous SEO 2.0 blog. Now I present to you my first audio post*. I call it an „interview with myself“. Interviews are a vital way to make people disclose information…

Steampunk SEO vs Social Media, Competition vs Cooperation

Steampunk is a popular trend among what we call retro future, or future of the past. Steampunk makes modern appliances look like they have been built in the 19. century or the Victorian age. It looks great and thus people…

With Blogging, Size Matters – If You Want Traffic

If your blog isn’t getting as many visitors as you’d like, you need a quick lesson in how people read on the Web – they don’t, they scan.  With millions of posts to choose from, people are looking for the…

Do Not Read This

Do Not Read This

Reverse psychology, or getting another person to do what you want by asking for the opposite, can be a neat trick, if done well. You’re reading, right? In 1975, Freddie Mercury wrote and recorded Bohemian Rhapsody, a song that ran…

Blog Clean Up, PageRank Lottery, New Focus

Hello Readers, There are some changes on SEO 2.0 to announce: Blog clean up PageRank lottery New focus On Saturdays there always was clean up day in my family when I was a kid. So I cleaned up my blog…

3 Way Link Exchange with SEO Spammers Is a Dead End

Dear Webmaster, I would like to express my interest in 3 Way Link Exchange with your website for our mutual benefit. Your website link will be placed on linkfarm.com or SEO-spam-directory.com I will add your link here: uselessguide.com/Internet_and_Web_Services/Search_Engine_Optimization/ OR blahblah.com/directory/Search_Engine_Optimisation_2/…

How I Increased my Traffic by 11259.7% in 3 Months in 10 Easy Steps

How I Increased my Traffic by 11259.7% in 3 Months in 10 Easy Steps

I was just playing around with popuri.us and happened to click on my Compete.com stats. There I realized that my traffic increased by 11259.7% (no mistake here) compared to a year ago. In fact I did not believe the stats…

20 Ways to Get Legit Paid Links Without Getting Penalized by Google

Women are like websites. Getting links is like having sex. You can pay for sex or you get it for free. If you are very attractive you have no problems. If you are ugly, boring and shallow you have to…

100+ RSS Subscribers! Or How to Count Them

100+ RSS Subscribers! Or How to Count Them

SEO 2.0 has 100 RSS subscribers! After roughly ten weeks of blogging. At least 100. AFAIK. 91 at Google and 9 and Bloglines. So if you subscribe using any other service (I use Netvibes for instance) say “yeah!” Come on!…

Does StumbleUpon Crack Down on SEO Already?

Does StumbleUpon Crack Down on SEO Already?

Today I was surprised to see that over at StumbleUpon 4 users reviewed my ode to the SEO community in the 20 Sphinn stars post and overall 12 stumblers liked it. Why was I surprised? I was taken off because…

20 Sphinn Stars Who Make the SEO Community Truly Great

20 Sphinn Stars Who Make the SEO Community Truly Great

Hey, there are just too many people on Sphinn I appreciate, so following the 3 favorite Sphinn users I did not know before meme is very difficult. Moreover I just don’t know anymore whom I noticed where, as I started…

Stop Link Building, Links != Traffic

Stop Link Building, Links != Traffic

Do you think that link building is the most important part of SEO nowadays? You may be right if you refer to SEO as search engine optimization for Google. In this SEO world you get your links, Google assesses them…

57 Reasons Why You Shouldn’t Read my SEO Blog

57 Reasons Why You Shouldn’t Read my SEO Blog

Have you ever read the Cornwall SEO blog? Me neither. Cornwall SEO Lyndon Antcliff aka Lyndoman offers just 19 reasons why you should not read his SEO blog. I can easily surpass that! Therefore I offer you not twice as…

Digg-Like International Social News Communities

If you read SEO 2.0 before you know that I do not like Digg, for several reasons. It’s not the democratic spirit I dislike about Digg, it’s the contrary of it. I dislike the elitism of the Digg voting system…

The Real Rules of Social Media Marketing Unmasked!

Glen inspired me. He wrote down, among other, some well known rules of social media marketing. As I do not abide by any rules beside my own and disagree with many of those I rewrote them so that all of…

For Design, Usability and SEO Simplicity Is Key

During August I collected 5 articles which had one thing in common: Simplicity. Their focus differed substiantally. It was either design, usability or SEO but in all three cases simplicity and simplifying the user interface aka website was key for…