SEO vs SEO 2.0: Top 15 Differences

SEO vs SEO 2.0: Top 15 Differences

* What is SEO 2.0? These are the 15 most important differences between SEO and SEO 2.0 or in other words old school and modern SEO: SEO SEO 2.0 Link building as in manually adding them by submitting static websites…

Step by Step Outreach Plan for Lasting Success

Step by Step Outreach Plan for Lasting Success

* I’m glad to say that in recent years many SEO clients seem to get it. They inquire for very specific services revolving around outreach and content. On the other hand many of them still approach new school SEO with…

How Cool Web Design Leads to Shareability Failure

How Cool Web Design Leads to Shareability Failure

* More than 10 years ago I wanted to become a so called Flash developer. I enrolled at a state funded six month long course to learn use Flash to build websites with animated effects. I failed. During this half…

Optimization is NOT “Just Marketing”

Optimization is NOT “Just Marketing”

* There are a lot of articles recently telling us that SEO is “just marketing” now. SEO is dead, “finished” or only makes sense as part of digital, internet, inbound or content marketing. I’m really tired of reading this cliché….

The Perfect Outreach Message Example

The Perfect Outreach Message Example

* Recently an outreach message that I got has not only worked immediately but it was so good that I decided to show it off and explain why it’s perfect in detail. Of course you know by now that outreach…

The New SEO is About Creativity

The New SEO is About Creativity

* Sometimes you need someone to tell you what you think. I’m writing so much recently and often I’m tempted to write longer articles than necessary because content size seems to be a quality factor recently so that it gets…

The Only 7 WordPress Plugins Business Bloggers Need

The Only 7 WordPress Plugins Business Bloggers Need

* Serious, professional and business bloggers listen up! Forget all those top 100 WordPress plugins lists, those top 10 SEO plugins for WordPress compilations. I blog for several blogs now, at 3 of them I’m am the main or only…

SEO is Alive!

SEO is Alive!

* When I started out this blog over 6 years ago I said what nowadays is almost a running gag: “SEO is dead“. So you could assume I am the most unlikely person to tell you that SEO is alive….

Case Study: The Value of a Blog Post

Case Study: The Value of a Blog Post

Sometimes when I tell business owners how much I charge for blog posts they tell me that it’s expensive. At the same time they would gladly throw that same amount and much more money at “drive by” traffic from Google…

Broken Social Media: Anti-Social Sites vs Alternatives

Broken Social Media: Anti-Social Sites vs Alternatives

* Some of the so called social media sites are broken and a waste of time. In fact they are not social at all, they are anti-social. So you not only waste your time using them you also get viciously…

Easy Broken Link Outreach Using the Free SEO Crawler

Easy Broken Link Outreach Using the Free SEO Crawler

* This is a post I have written on behalf of SERPs.com on a third party site that vanished ever since. It’s too valuable to get lost in my opinion. For years I have been looking for a both easy…

Questions to Ask Yourself Before Each Project

Questions to Ask Yourself Before Each Project

* There are a lot of down to earth questions to ask yourself before you launch a website or blog. The big ones like “how will this pay for itself” aka the business model or “who is going to read…

6 Years of SEO 2.0 Anniversary

6 Years of SEO 2.0 Anniversary

Yes, it’s already 6 years ago that I started SEO 2.0, the blog you are reading right now. So this is an anniversary! The blog had a lot of ups and downs ever since and it has slowed down for…

The Best Acronyms to Replace SEO

The Best Acronyms to Replace SEO

* You have to admit: it didn’t work out! Your quest to replace the stigma of SEO was futile until now! You wanted to practice internet marketing to no avail, you still just did keyword research, onsite optimization and link…

How to Kill Pandas and Penguins but NOT People

How to Kill Pandas and Penguins but NOT People

* This post is not about killing cute animals. In search a Panda and a Penguin are different types of Google updates or rather penalties. In case you own a website or two I will help you deal with those…

SEO 2.0 Ebook Coming Up: Table of Contents

The SEO 2.0 ebook is coming up. I’m writing it right now. I know I’m a bit late. I blog here for around 6 years now and I should have written and published an SEO 2.0 ebook 5 years ago….

How Link Building Really Works These Days

How Link Building Really Works These Days

* I do not write a lot about link building. When I do I try to expand the concept usually or at least question it. The problem with link building is that it doesn’t go away. No matter how often…

Are You Really a Content Marketer or Just an SEO?

Are You Really a Content Marketer or Just an SEO?

In recent months, especially after the so called Google Penguin update many people in the SEO industry not only increasingly embraced content marketing but they tried to join the bandwagon and rebrand themselves as content marketers. Many articles saying “we’re…

Ouch: Relationship Building is Not about SEO at All!

Ouch: Relationship Building is Not about SEO at All!

* It’s official now: relationship building replaces link building in SEO. I’ve been preaching relationships for years as part of SEO 2.0 but now the approach arrived in the SEO mainstream. I’m glad it has. There is just one problem…

Non-Google Link Building for Search Emancipated Optimization

Non-Google Link Building for Search Emancipated Optimization

* It may be a surprise to you but link building has been thriving long before Google. When I joined the Internet and started publishing poetry online in 1997 Google didn’t even exist. Many search engines like Infoseek, Webcrawler or…