7 SEO 2.0 Lessons: SEO for Humans Instead of Spiders is Not About Google and “Content is King”

7 SEO 2.0 Lessons: SEO for Humans Instead of Spiders is Not About Google and “Content is King”

Spider, really your preferred audience? Source. For years Google has been preaching building websites for humans not spiders. Nonetheless in reality Google still relies on webmasters to make their pages spider-friendly. To be honest I don’t like big Google and…

Top 10 Firefox Extensions for Search, Website Optimization and SEO I Use

Top 10 Firefox Extensions for Search, Website Optimization and SEO I Use

Besides using such obvious Firefox add-ons and toolbars like those for StumbleUpon, Delicious and Browzmi (the StumbleUpon, Twitter & Mixx combination on steroids) what does a holistic SEO 2.0 aficionado like Tad Chef use daily or very often? Here are…

How to Promote Yourself Without Promoting Yourself? The Secret of SEO 2.0

How to Promote Yourself Without Promoting Yourself? The Secret of SEO 2.0

* Today I will reveal the secret of SEO 2.0! It shows how to promote yourself without promoting yourself. So fasten your seat belts. Why am I revealing it? I had a discussion with Shell Harris of Big Oak SEO…

Blog Suicide: Top 7 Title & Meta Tag Mistakes that Kill Your Blog

Blog Suicide: Top 7 Title & Meta Tag Mistakes that Kill Your Blog

Suicide by frozi. I’m shocked! Not only do bloggers waste time with meta tags although most of them are worthless for Google, bloggers hurt themselves using meta tags. It does not get better it seems it gets worse. Lately more…

Wall Street Down, SEO Up: 7 Reasons Why

Wall Street Down, SEO Up: 7 Reasons Why

Wall Street, Utah by mandj98. That’s why I don’t read the papers at first in the morning, usually they ruin your day. Now Wall Street is down, Banks crumble and US capitalism turns to US “statism” as capitalism seemingly only…

Google Suggest Effects on SEO, Search Usage and Business Predictions

Google Suggest Effects on SEO, Search Usage and Business Predictions

Who the hell is the Gossip Girl? Google Suggest, a former Google Labs feature, that offers searchers possible search queries based on the number of searches and findings, has been rolled out. Ever since the SEO community is buzzing around…

3 Search Marketing Magazines in Print

3 Search Marketing Magazines in Print

It seems like only a few months ago there were no search marketing or back then SEO/SEM magazines in print but it’s not true. Right now we have already three and the first one of them, Search Marketing Standard has…

Keyword Research: SEO 2.0 on the Rise – Says Google “Insights”

Keyword Research: SEO 2.0 on the Rise – Says Google “Insights”

m4s0n501 Google Insights graph: SEO 2.0 light blue, findability green. Google released today a new keyword research tool called Google Insights for Search which in short fulfills the dreams of search marketers. It’s like Google Trends but much more accurate…

The Right Blog at the Right Time – 1 Year SEO 2.0

Yes, it’s already one year. One year has gone since I started this blog, SEO 2.0. I feel like looking back and analyzing. Was it worth it? Am I where I expected to be in one years time a year…

What is Advanced SEO?

Recently the SEO industry is buzzing around a relatively new term, advanced SEO. Advanced SEO is not yet clearly defined but many people already seem to agree what it is. My personal impression as to this inherent definition is: Advanced…

The 10 Worst Findability Crimes Committed by Web Designers & Developers

The 10 Worst Findability Crimes Committed by Web Designers & Developers

Crime scene by Cati Kaoe. Web designers & developers often focus on web standards, table-less layouts or CSS effects like styled lists or sidebars e.g. All these things are perfectly OK unless they are executed at the expense of findability….

Top 10 Benefits of Speaking at Search Engine Conferences

Top 10 Benefits of Speaking at Search Engine Conferences

On Tuesday instead of working I went to SES Hamburg (a leading search engine conference, sidenote for the uninitiated) for some fun. I showed off my great Panama hat (Yes, I tricked you, I don’t actually wear sombreros!) and enjoyed…

SEM (Scanning Electron Microscopy) Demand Skyrockets

SEM (Scanning Electron Microscopy) Demand Skyrockets

SEM Lymphozyte. Source.Google Trends is a wonderful tool to find out what the market really demands. I compared SEM to SEO demand to find out that the Scanning Electron Microscopy (SEM) industry is booming it seems. The demand for SEM…

7 Great 2.0 SEO Forums Alternatives

John Carcutt asks at Search Engine Journal: Are SEO forums still needed? If you ask me: No. I stopped using SEO forums a years ago. Even my favorite one, SEO Refugee bored me. Why? People on SEO forums are inaccurate,…

10 Coding Guidelines for Perfect Findability and Web Standards

Perfect findability and web standards can be achieved with the same means when it comes to coding. Thus I compiled a very simple list of 10 coding guidelines for perfect findability and web standards everybody can easily memorize and implement:…

Top 10 Reasons Why SEOs Fail on Social Media

Top 10 Reasons Why SEOs Fail on Social Media

shout by suneko. Many search engine optimizers are still stuck in the past. They practice SEO 1.0 or less. These SEOs fail to adapt to the new Web 2.0 media environment and attempt to apply rules of the older Web…

7 Services of SEO 2.0 Companies – Submit Your Site Now!

Hello fellow SEO 2.0 specialists! In recent months I’ve seen some of you and your companies adopting the term SEO 2.0 for your websites. I’ve seen some of you offering SEO 2.0 services ranging from social media optimization, business blogging…

7 Completely Insane Black Hat SEO 2.0 Methods

As we all know all SEO is bullshit, evil and spam. So as a SEO 2.0 evangelist I recently thought about some black hat SEO 2.0 methods for an increasingly mad world. Of course all the 7 completely insane black…

Findability, New and Better SEO?

Findability, New and Better SEO?

Findability is a term that has become a buzzword for a while due to a book called Building Findable Websites by Aarron Walter (not to mix up with Aaron Wall, author of SEO Book). Now as a true SEO 2.0…

Semantic SEO: Your Website is a Goldmine with On-Site SEO 2.0

Semantic SEO: Your Website is a Goldmine with On-Site SEO 2.0

* You think on-page SEO is dead? It hasn’t even begun! To be clear, your website is a goldmine and you haven’t even started to dig for the gold. In my SEO 2.0 blog I have covered blogging, social media…