Guest Blogging Guidelines
Popular link building techniques get exploited or even abused and thus Google has to react. I’ve seen more and more of such cases with the still hugely popular guest blogging. Thus you have to abide by these guidelines to get…
‘SEO is Dead’ is Dead
Diamond Skull by Damien Hirst.* One fine day I checked Twitter and saw to my dismay that a post titled “How SEO is breaking the web (and killing Google)” [sic!] has garnered almost 200 tweets. While I assume that many of…
101 Ways to Make Your Blog More Popular and Successful
* So you started a blog already? Then nothing happened? No wonder! By 2023 there is an awful lot of competition when you publish online! Don’t fret though! I’m here to help with blogs, social media and search! How Can…
Panama Hat SEO
I confess: I’ve been dishonest all these years! I didn’t wear a white sombrero like my avatar did. What else? I wore all kinds of hats. Some were even all black. Yet those were the exception. Usually I wore a…
The New SEO – Search Engine Organization!
Mexican Fans by Celso Flores (image added by sombrero expert optimizer Tad of SEO 2.0) “The New SEO – Search Engine Organization!” is a guest post by Albert Gouyet, Vice President of Product Marketing, BrightEdge. With the soccer World Cup…
Quick & Dirty SEO or Quality Optimization?
* One day I went to the barber. Actually she’s a female barber so should I say hairdresser then? I paid 25 Euro for approx. 45 minutes. That’s quite but not very expensive. A haircut for a man costs 10…
Search Marketing Standard: The Future of Print & SEO – Interview
The Search Marketing Standard is not only the oldest search marketing print publication I know of. It’s also the most focused and probably most popular one. Over the years I’ve enjoyed reading numerous issues of the magazine. One day I…
Why People Hate Ads and Love SEO
* I hate ads. I’m not the only one. Most people hate annoying ads. People hate ads on the Web and block them using a plethora of tools. They also hate outdoor ads and TV ads. They hate them we…
SEO is a Craft not a Science
* There has been a backlash in the search engine optimization industry against what is deemed to be a non-scientific approach when it comes to SEO testing or collecting statistical data. Some people argue that you have to treat SEO…
Google Penalty: Exact Match Anchor Text Links Hurt Your SEO
* It’s always fascinating to see how Google treats SEO techniques that have gone mainstream. You won’t believe what happens next: Google often uses filters or downright penalizes them. Of course many people out there abuse SEO techniques once they…
SEO Tools: Why & How to Track Rankings on Personalized Search
Long story short: You can see actual rankings in Google Search Console. Above you see the query [outreach message] and the number of clicks and impressions for my blog. Yet there are also other tools beyond Google that help you…
Global Domination by Multilingual Marketing and SEO
This is a guest post by Christian Arno of Lingo24. With international markets, content and localization go hand-in-hand. Sure, over 50% of the European Union speaks English to a native or fluent standard, but almost half don’t speak it to…
Image SEO for Photographers and Other Visual Artists
Photographers and other visual artists have a magnificent tool to show off their work these days, the Internet. Everybody loves great photos and artworks so they spread basically by themselves. Still there is a big difference between being successful on…
The Best Way to Convert Visitors to Supporters is to Forge a Bond
In modern SEO we often encounter the term conversion (rate) optimization. What’s that? It means making visitors of your site your clients or customers in most cases. A conversion can also mean to make someone convert from a casual visitor…
The Simple Freelance SEO Guide
* How to thrive as a freelance SEO? This simple freelance SEO guide explains. It worked for me! I’ve been working as a freelance SEO since 2004. Before that I was a freelance Web developer. Thus I’m not new to…
SEO for Parents: What Does Daddy Do?
Dad and Baby by PedroCancion Last time I wrote about SEO and parenting I stressed that you need to be proud of what you do to be able to talk with your kids about it. That’s not just about SEO….
10 Google Social Search Optimization Techniques
The new by default personalized search by Google is a big paradigm shift in SEO. I’ve already written about the changes personalized search mean for blogging social media search engine optimization etc. I prefer to call it social search as…
12 Effects Google Personalized Search Has on the Web
Image: Personal Preference by Kevin Dooley. Google gets personal: Now everybody will get personalized search results based on their search habits in the past unless they opt out in a tedious process. Most people won’t opt out or even notice…
How to Use X-Twitter Lists for SEO
X-Twitter allows you to organize accounts into lists using its Web interface. X-Twitter clients like XPro (formerly TweetDeck) also support lists. Everybody uses lists as if they were the best thing since sliced bread. The SEO community is as always…
Interview with SEO Rockstar & Personal Development Guru Glen Allsopp
Image: Rockstar by N1NJ4. As a regular SEO 2.0 blog reader you probably know who Glen Allsopp is. I have linked his blog postings quite often in the past and he even blogsitted SEO 2.0 once a year ago while…
