Can Inbound Marketing Replace SEO?

Can Inbound Marketing Replace SEO?

Can you replace SEO with (inbound) marketing? Hell no! Such a shortsighted idea! Hear me out! The idea might sound tempting though. Why? Can Inbound Marketing Replace SEO? Inbound marketing can’t replace SEO. Neither can Why do I ask then?…

How to Determine Content Quality and Write Accordingly

How to Determine Content Quality and Write Accordingly

There seems to exist a broad consensus that “content is king”, but only great content or rather quality content. With the so called Panda or high quality update Google made quality content the ultimate goal. How to determine content quality…

40 Advanced SEO Services to Invest in

40 Advanced SEO Services to Invest in

* Unless you lived under a rock for the last decade you already invest time and money in your online presence by using a number of tools and services: web design social media management search engine optimization website analytics That’s…

Hands On Google Social SEO Techniques for Personal Search

Hands On Google Social SEO Techniques for Personal Search

Google personalizes search results. What does it mean? You get search results reflecting your specific interests. How to practice SEO for such “personal search”? You have to choose to get your hands dirty! This is hands on actionable advice! Bring…

Are Category Keywords in the URL a Significant Ranking Signal?

Are Category Keywords in the URL a Significant Ranking Signal?

Google has more than 200 ranking signals or factors that determine the fate of websites on their search results. One day I was trying to assess the impact of stolen and otherwise copied content on my rankings here on the…

SEO Activism: Detox Campaign by Greenpeace

SEO Activism: Detox Campaign by Greenpeace

For years I’ve been a proponent of using SEO for more than just making money. Even on the Web it’s “people before profits”. You can’t just do business as usual when the planet and humanity with it goes down the…

Does Link Building Still Exist as an SEO Practice?

Does Link Building Still Exist as an SEO Practice?

* It might sound strange that I still use the term link building! After all those years and despite new terms like “earning links” etc. It sounds funny in a way because I am the guy who has explained years…

How to Fight Big Business on Google and Beyond with Smart Mob SEO

How to Fight Big Business on Google and Beyond with Smart Mob SEO

* Let me brag for a minute. You understand why I have to a bit later. Over the years I’ve been outranking big businesses, well known brands and major news media. I’ve been successfully competing with whole agency and in-house…

[Content SEO] Run DMC and Google Want You to “Keep it Fresh”

[Content SEO] Run DMC and Google Want You to “Keep it Fresh”

* Are you spitting rhymes about gold chains and Adidas kicks? Or shaping your SEO and content strategy? One thing is for sure and essential… “Keepin’ it fresh.” Fresh content is unique and engaging, and Google likes that. It seems…

Google Buys Links with Hidden Anchor Text

Google Buys Links with Hidden Anchor Text

I was awestruck today when I noticed that the perhaps most important German blogging conference re:publica sells high PageRank links. Paid links are forbidden by the Google Webmaster Guidelines since 2007 and Google has repeatedly asked webmasters to report paid…

Science vs Reality: Do Not Obey Scientists – Practice What Works

Science vs Reality: Do Not Obey Scientists – Practice What Works

* More than once I had a lively “science” discussion on Twitter with sometimes very opinionated individuals. In some cases they were rather dogmatic. Some people treat science like a religion and blindly believe in it while they treat those…

How to Remove utm_source & Other Parameters From Your URLs

How to Remove utm_source & Other Parameters From Your URLs

How to Add Gay Porn to Any Site These days there is a quite common and very annoying habit! Many services attach utm_source and other so called parameters to your Internet address aka URL. It’s not only that. The issue…

How to Build Links Like Jaamit

How to Build Links Like Jaamit

SEO Jaamit Durrani and a cat that looks like Hitler at Think Visibility. This is how funny @jaamit was.* Barely ​three months before his sudden death Jaamit Durrani had contacted me! Why? He asked me whether I’m interested in the…

The Anatomy of an SEO 2 Web Directory of the Highest Quality

The Anatomy of an SEO 2 Web Directory of the Highest Quality

* I have a SEO 2 Web directory right here on my blog. What? A “Web directory”? In 2023? Are you kidding?! No. I’m not. Are you selling paid links here? Not at all either! Hear me out! What Makes…

What Does My Bounce Rate Really Mean?

What Does My Bounce Rate Really Mean?

As a modern day website optimizer I deal half of the day with decreasing bounce rates. It means: I try to make people visiting websites stay longer on them or stay at all and click. The bounce rate is a…

Non-Profit SEO Resources

Non-Profit SEO Resources

You may not know it but I’ve been working for non-profits even before my career in search engine optimization. Back then there was no such thing as non-profit SEO. SEO for non-profits is by now a popular concept as I…

CSS Tricks for Better SEO

CSS Tricks for Better SEO

* Are you optimizing websites? Then you probably know it already. It’s often really difficult to build websites for both users and Google. There are even two separate disciplines by now to deal with it: user experience or short UX…

How to Get Links on SEO 2 and Other Blogs

How to Get Links on SEO 2 and Other Blogs

* As both blogger and SEO am I aware of both sides of “link building”. Over the years I got lots of spammy comments from low quality “blog commenting services”. I often had to delete comments right away. I rather…

How Social Networking Has Killed Digg and SEO 1.0

How Social Networking Has Killed Digg and SEO 1.0

in 2007 I boldly predicted that social browsing services like StumbleUpon are the next big thing! Not only that! I extrapolated that they will kill the popular social news site Digg and SEO 1.0! Did they? No. I was wrong….

Guest Blogging Guidelines

Popular link building techniques get exploited or even abused and thus Google has to react. I’ve seen more and more of such cases with the still hugely popular guest blogging. Thus you have to abide by these guidelines to get…