SEO Has Evolved – It’s About Popularization Now
* SEO is not the alpha and omega! It has evolved to become more than just search engine optimization. Also it’s not “just marketing”. You can optimize things without selling them on a market. SEO has progressed and advanced in…
101 Unique Blog Post Ideas to Grab
* As you probably know I not only blog here on SEO 2! I also write for client blogs. For years I pitched a dozen or more ideas to a select few blogs on a monthly basis. Usually I sold…
Creative SEO: Fixing Things is Not Enough
* When the Web is a series of tubes SEO experts are just the plumbers of it. Just cleaning up and fixing things only gets you so far. What about creative SEO practices everybody can implement beyond just fine tuning?…
Explaining SEO Made Simple
* Why Explaining SEO Matters What Does SEO Mean? Yes, it’s Search Engine Optimization (originally)! Yet what does that really mean? Fixing websites for Google? Do you still wonder what SEO is about? This article will help you. You already…
Review: Unknown Online SEO Tools You Need to Know
Wow. I started practicing search engine optimization consciously more than a decade years ago. Oh boy! It was pretty hard in the early days. We did not have many tools yet. Despite all the nonsense we have been hearing from…
Does SEO Make You Sick?
* A shocking survey has yielded the following results: one in ten Americans considered HTML to be a sexually transmitted disease. This sounds funny, doesn’t it? Now consider one of the other survey questions. It also asked what SEO means….
SEO vs SEO 2: Top 15 Differences
What is SEO 2? You may not even know what SEO is yet! I don’t blame you! Yet here we are talking about the next level of SEO – or as I refer to it SEO 2! How do SEO…
Google Sells Endorsements to SEO Agencies
Last time I have written about Google on this blog I promised to be more positive about the search-monopolist mega-corporation advertising company. You know, it’s not easy for me after all the issues I had with Google. Nonetheless this time…
![Guest Post by Matt Cutts on Spammy Link Building [Satire]](http://seo2.onreact.com/wp-content/uploads/2014/01/matt-cutts-guest-post-vanessa-fox-150x150.png)
Guest Post by Matt Cutts on Spammy Link Building [Satire]
This is a guest post by Matt Cutts, Google’s “head of spam” by day and well known SEO blogger by night. I added some text decoration/formatting here and there to stress the main message and to improve readability. In my…
Optimization is NOT “Just Marketing”
* Many marketers will tell you that SEO is “just marketing” now. SEO is dead, “finished” or only makes sense as part of marketing. I’m really tired of reading this cliché. There are two reasons for that: Optimization means improvement….
The New SEO is About Creativity
* Sometimes you need someone to tell you what you think. I write so much and often I’m tempted to write longer articles than necessary. Content size seems to be a quality and ranking factor in recent years so that…
How to Spot a Fake Link Removal Request
Are your links unnatural or do they grow on trees? When Google invented “unnatural links” by simply deciding that some links are unnatural while others are not they also created the problem of large scale “negative SEO“. Then they professed…
SEO is Alive!
When I started out this blog in 2009 years I said what nowadays is almost a running gag: “SEO is dead“. You could assume I am the most unlikely person to tell you that SEO is alive. Take a look…
Case Study: The Value of a Blog Post
Sometimes when I tell business owners how much I charge for blog posts they tell me that it’s expensive. Of course it’s not. Why? Creating content vs link building At the same time they would gladly throw that same…
How to: Broken Link Outreach Using an SEO Crawler
For years I have been looking for a both easy to use and free way to perform so called broken link building. I have tested lots of broken link checkers, advanced SEO tools and browser plugins for that purpose. The…
Free Traffic vs Gatekeeper Traffic
* Usually I prefer to speak about visitors not traffic as in people visiting your site. Why? The term “traffic” is too fuzzy. It fails to really explain what is going on on the Web. It’s a misleading metaphor when…
![10 Things the Unnatural Links Penalty Taught me [Google SEO]](http://seo2.onreact.com/wp-content/uploads/2013/06/unnatural-inbound-links-150x150.png)
10 Things the Unnatural Links Penalty Taught me [Google SEO]
I didn’t expect to get penalized for unnatural links at all! That’s why I noticed it very late. It also sucked! Why? The whole process of dealing with the unnatural links penalty has been “problematic” itself to say the least….
The SEO Acronym Definition and How to Use Humor to Get it
What Does the SEO Acronym Mean Actually? Even in 2023 many people will still wonder what the SEO acronym means. I can’t blame them. SEO or Search Engine Optimization as most people refer to it is still hard to fathom…
Dangerous Links: Why & How Google Wants to Abolish Hypertext
* Are links unnatural or even dangerous? The Web is built upon so called hypertext. Why is hypertext called hyper in the first place? Isn’t it just text published on the Internet? The hyper-aspect stems from hyperlinks. It’s not because…
How to Kill Pandas and Penguins but NOT People
* This post is not about killing cute animals. I’m not just an ethical SEO, I’m also vegan. It’s about SEO for the people. When it comes to search a Panda and a Penguin are different types of Google updates…
