utm_source=crap: How Google Analytics Breaks Links + User Experience

utm_source=crap: How Google Analytics Breaks Links + User Experience

* Over the years Google – the dominant analytics provider on the market – and marketers have increasingly inserted so called utm_source etc. parameters into third party website addresses (so called URLs). I have warned against this type of URL…

SEO is Dead – PIG is the New SEO

SEO is Dead – PIG is the New SEO

* With a new wave of “SEO is Dead” posts appearing I thought it’s about time I added something to the debate again. Nowadays Google forces us to grant them access to private files like CSS stylesheets or JS scripts….

Is Your Site Really Mobile-Friendly or Just Pleasing Google?

Is Your Site Really Mobile-Friendly or Just Pleasing Google?

* The good news first: making a site mobile-friendly is easy. I have converted my custom built and decade old main site to responsive web design myself even though I don’t work as a web developer for 10 years anymore…

SEO Has Evolved – It’s About Popularization Now

SEO Has Evolved – It’s About Popularization Now

* SEO is not the alpha and omega, it has evolved to become more than just search engine optimization. Also it’s not just marketing, you can optimize things without selling them on a market. SEO has progressed and advanced in…

101 Unique Blog Post Ideas to Grab

101 Unique Blog Post Ideas to Grab

* As you probably know I not only blog here on SEO 2.0 I also write for client blogs. Every month I pitch a dozen or more ideas to a select few blogs. I sell half or more of them…

Creative SEO: Fixing Things is Not Enough

Creative SEO: Fixing Things is Not Enough

* When the Web is a series of tubes SEO experts are just the plumbers of it. Just cleaning up and fixing things only gets you so far. What about creative SEO practices everybody can implement beyond just fine tuning?…

Explaining SEO to Mere Mortals with Common Words

Explaining SEO to Mere Mortals with Common Words

* Recently I have published a post on my biggest mistakes of the last decade. One of them was sticking to the cryptic SEO acronym itself. Mere mortals still don’t know what SEO means let alone how it works. Why…

Review: 4 Unknown Online SEO Tools to Try

Review: 4 Unknown Online SEO Tools to Try

Wow. I started practicing SEO consciously more than 10 years ago. Despite all the nonsense we have been hearing from publicity hungry mainstream media search engine optimization is growing. Therefore a plethora of in many cases virtually unknown web based…

Does SEO Make You Sick?

Does SEO Make You Sick?

* A recent survey has yielded shocking results: one in ten Americans considers HTML to be a sexually transmitted disease. This sounds funny, doesn’t it? Now consider one of the other survey questions. It also asked what SEO means. Here…

SEO vs SEO 2.0: Top 15 Differences

SEO vs SEO 2.0: Top 15 Differences

What is SEO 2.0? These are the 15 most important differences between SEO and SEO 2.0 or in other words old school and modern SEO: SEO SEO 2.0 Link building as in manually adding them by submitting static websites to…

Google Sells Endorsements to SEO Agencies

Google Sells Endorsements to SEO Agencies

Last time I have written about Google on this blog I promised to be more positive about the search-monopolist mega-corporation advertising company. You know, it’s not easy for me after all the issues I had with Google. Nonetheless this time…

Guest Post by Matt Cutts on Spammy Link Building

Guest Post by Matt Cutts on Spammy Link Building

This is a guest post by Matt Cutts, Google’s “head of spam” by day and well known SEO blogger by night. I added some text decoration here and there to stress the main message. In my recent article on the…

Optimization is NOT “Just Marketing”

Optimization is NOT “Just Marketing”

* There are a lot of articles recently telling us that SEO is “just marketing” now. SEO is dead, “finished” or only makes sense as part of digital, internet, inbound or content marketing. I’m really tired of reading this cliché….

The New SEO is About Creativity

The New SEO is About Creativity

* Sometimes you need someone to tell you what you think. I’m writing so much recently and often I’m tempted to write longer articles than necessary because content size seems to be a quality factor recently so that it gets…

The Only 7 WordPress Plugins Business Bloggers Need

The Only 7 WordPress Plugins Business Bloggers Need

* Serious, professional and business bloggers listen up! Forget all those top 100 WordPress plugins lists, those top 10 SEO plugins for WordPress compilations. I blog for several blogs now, at 3 of them I’m am the main or only…

How to Spot a Fake Link Removal Request

How to Spot a Fake Link Removal Request

When Google invented “unnatural links” by simply deciding that some links are unnatural while others are not they also created the problem of large scale negative SEO. Then they professed to have the solution for their self-created problem, the disavow…

SEO is Alive!

SEO is Alive!

* When I started out this blog over 6 years ago I said what nowadays is almost a running gag: “SEO is dead“. So you could assume I am the most unlikely person to tell you that SEO is alive….

Case Study: The Value of a Blog Post

Case Study: The Value of a Blog Post

Sometimes when I tell business owners how much I charge for blog posts they tell me that it’s expensive. At the same time they would gladly throw that same amount and much more money at “drive by” traffic from Google…

Easy Broken Link Outreach Using the Free SEO Crawler

Easy Broken Link Outreach Using the Free SEO Crawler

* For years I have been looking for a both easy to use and free tool for so called broken link building. I have tested lots of broken link checkers, advanced SEO tools and browser plugins but none of the…

Free Traffic vs Gatekeeper Traffic

Free Traffic vs Gatekeeper Traffic

* Usually I prefer to speak about visitors not traffic as in people visiting your site. The term traffic is too fuzzy to really explain what is going on on the Web in general or on your site in particular….