Explaining SEO to Mere Mortals with Common Words

Explaining SEO to Mere Mortals with Common Words

* Recently I have published a post on my biggest mistakes of the last decade. One of them was sticking to the cryptic SEO acronym itself. Mere mortals still don’t know what SEO means let alone how it works. Why…

Review: 4 New Online SEO Tools to Try in 2014

Review: 4 New Online SEO Tools to Try in 2014

* Wow. It’s 2014 already. I started practicing SEO consciously 10 years ago. Despite all the nonsense we have been hearing from publicity hungry mainstream media SEO is growing, at least judging from the plethora of in many cases new…

Does SEO Make You Sick?

Does SEO Make You Sick?

* A recent survey has yielded shocking results: one in ten Americans considers HTML to be a sexually transmitted disease. This sounds funny, doesn’t it? Now consider one of the other survey questions. It also asked what SEO means. Here…

SEO vs SEO 2.0: Top 15 Differences

SEO vs SEO 2.0: Top 15 Differences

* What is SEO 2.0? These are the 15 most important differences between SEO and SEO 2.0 or in other words old school and modern SEO: SEO SEO 2.0 Link building as in manually adding them by submitting static websites…

Google Sells Endorsements to SEO Agencies

Google Sells Endorsements to SEO Agencies

Last time I have written about Google on this blog I promised to be more positive about the search-monopolist mega-corporation advertising company. You know, it’s not easy for me after all the issues I had with Google. Nonetheless this time…

Guest Post by Matt Cutts on Spammy Link Building

Guest Post by Matt Cutts on Spammy Link Building

This is a guest post by Matt Cutts, Google’s “head of spam” by day and well known SEO blogger by night. I added some text decoration here and there to stress the main message. In my recent article on the…

Optimization is NOT “Just Marketing”

Optimization is NOT “Just Marketing”

* There are a lot of articles recently telling us that SEO is “just marketing” now. SEO is dead, “finished” or only makes sense as part of digital, internet, inbound or content marketing. I’m really tired of reading this cliché….

The New SEO is About Creativity

The New SEO is About Creativity

* Sometimes you need someone to tell you what you think. I’m writing so much recently and often I’m tempted to write longer articles than necessary because content size seems to be a quality factor recently so that it gets…

The Only 7 WordPress Plugins Business Bloggers Need

The Only 7 WordPress Plugins Business Bloggers Need

* Serious, professional and business bloggers listen up! Forget all those top 100 WordPress plugins lists, those top 10 SEO plugins for WordPress compilations. I blog for several blogs now, at 3 of them I’m am the main or only…

How to Spot a Fake Link Removal Request

How to Spot a Fake Link Removal Request

When Google invented “unnatural links” by simply deciding that some links are unnatural while others are not they also created the problem of large scale negative SEO. Then they professed to have the solution for their self-created problem, the disavow…

SEO is Alive!

SEO is Alive!

* When I started out this blog over 6 years ago I said what nowadays is almost a running gag: “SEO is dead“. So you could assume I am the most unlikely person to tell you that SEO is alive….

Case Study: The Value of a Blog Post

Case Study: The Value of a Blog Post

m4s0n501 Sometimes when I tell business owners how much I charge for blog posts they tell me that it’s expensive. At the same time they would gladly throw that same amount and much more money at “drive by” traffic from…

Google+ Embedded Post Test

So called embedded posts have just been introduced on Google+. Personally I am quite wary of any new Google services or features. I fell on my face too often. What’s good for Google is not automatically good for you. Yes,…

Easy Broken Link Outreach Using the Free SEO Crawler

Easy Broken Link Outreach Using the Free SEO Crawler

* This is a post I have written on behalf of SERPs.com on a third party site that vanished ever since. It’s too valuable to get lost in my opinion. For years I have been looking for a both easy…

Free Traffic vs Gatekeeper Traffic

Free Traffic vs Gatekeeper Traffic

* Usually I prefer to speak about visitors not traffic as in people visiting your site. The term traffic is too fuzzy to really explain what is going on on the Web in general or on your site in particular….

10 Things the Unnatural Links Penalty Taught me About Google and SEO

10 Things the Unnatural Links Penalty Taught me About Google and SEO

I didn’t expect to get penalized for unnatural links at all, that’s why I noticed it very late. Also the whole process of dealing with the unnatural links penalty has been “problematic” itself to say the least. Here are the…

The Best Acronyms to Replace SEO

The Best Acronyms to Replace SEO

* You have to admit: it didn’t work out! Your quest to replace the stigma of SEO was futile until now! You wanted to practice internet marketing to no avail, you still just did keyword research, onsite optimization and link…

Dangerous Links: Why & How Google Wants to Abolish Hypertext

Dangerous Links: Why & How Google Wants to Abolish Hypertext

* Are links unnatural or even dangerous like some SEO experts repeat after Google? The Web is built upon so called hypertext. Why is it hyper? It’s not because of all the hypes we witness on the Internet. The hyper-aspect…

How to Kill Pandas and Penguins but NOT People

How to Kill Pandas and Penguins but NOT People

* This post is not about killing cute animals. In search a Panda and a Penguin are different types of Google updates or rather penalties. In case you own a website or two I will help you deal with those…

Billions of Sites Subject to Manual Penalty by Google

Billions of Sites Subject to Manual Penalty by Google

Google recently released an “interactive infographic” titled “how search works“. I ignored it until Barry Schwartz convinced me to take a second look. The infographic starts with the number of “30 trillion individual pages” Google has in its index. Later…