Internal Google Rules Governing the Corporation
Imagine your business depends on a black box corporation like Google! What then? You have to learn to read between the lines. Thus I prepared an unofficial list of rules that govern the corporation. You may not hear about them…
Top 10 Benefits of Speaking at Search Engine Conferences
One day instead of working I went to SES Hamburg (a leading search engine conference, a side note for the uninitiated) to have some fun. I showed off my fair trade Panama hat (yes, I tricked you, I don’t actually…
SEM (Scanning Electron Microscopy) Demand Skyrockets
Google Trends is a wonderful tool to find out what the market really demands. One problem is ambiguity though. It happens when a term means more than one thing. It happens to acronyms quite often. I compared SEM to SEO…
How to Get Attention Blogging Part-Time
In the past I often made a common blogging mistake. It was trying to raise hell or be spectacular to get attention from readers. You really have to be to get engagement organically. Using hatebait to get there by way…
How to Get Content and Earn Credibility with Old News
* Who wants to read yesterday’s news? This might sound like a rhetoric question but it’s not: Google users or searchers want to read old news. People actually seek out your old, even archaic content right now. What do they…
Findability: New and Better SEO?
Findability is a term that has become a buzzword for a while due to a book called Building Findable Websites by Aarron Walter. I’m always on the lookout for new concepts and innovation. Thus I made a little time to…
SEO 2 Best Practices: Finding Images/Choosing Free Photos
Back when I just started the SEO 2 blog I used images only as a nice to have addition. Why? I wrote and published a lot while there weren’t many free (to use) photos back then. Nowadays you always need…
PageRank Superstition: 200+ Signals Are Not One Google Juice
* There is no hidden Google juice that miraculously determines the ranking in Google’s results like some people still claim. It’s not 1998 anymore. PageRank vs 200 ranking signals One day Google disclosed that about 200+ so called “signals”…
Simple Ways to Use Universal Search to Appear on Top of Google
Back in the days search was about the proverbial “10 blue links” that lead to actual results on third party websites. Not anymore. What happened? Universal Search! In this post I will show you some simple ways to use Universal…
The Day Google PageRank Died and Why
Do you remember Google’s PageRank named after founder Larry Page? Maybe you have seen the little green bar in the Google toolbar that represented it on a scale from 1 to 10? October 24th, 2007 marked the day when PageRank…
Best Search Engine According to Google
Google needs SEO to rank in Google! Why? Let me explain. I read numerous posts about the Google optimization parody “What if Google had to design their user interface for Google?”. It’s both funny and sad and that’s why the…
My Google List of Demands
Some of my favorite SEO bloggers started a meme and one of them asked me to jump on the bandwagon and devise a Google wish list. I like them so I wanted to take part. On the other hand I…
