The Anatomy of an SEO 2 Web Directory of the Highest Quality
* I have a SEO 2 Web directory right here on my blog. What? A “Web directory”? In 2023? Are you kidding?! No. I’m not. Are you selling paid links here? Not at all either! Hear me out! What Makes…
Do Usability Experts Still Fail Themselves on World Usability Day?
* In 2008 I celebrated my first world usability day by pointing out usability mistakes usability experts commit. Fast forward to 2010 and what did I see? They still failed. Now it’s another 5 years later and finally… they get…
‘SEO is Dead’ is Dead
Diamond Skull by Damien Hirst.* One fine day I checked Twitter and saw to my dismay that a post titled “How SEO is breaking the web (and killing Google)” [sic!] has garnered almost 200 tweets. While I assume that many of…
Panama Hat SEO
I confess: I’ve been dishonest all these years! I didn’t wear a white sombrero like my avatar did. What else? I wore all kinds of hats. Some were even all black. Yet those were the exception. Usually I wore a…
Sometimes Success Lies in Moderation
* Blogging Often vs Publishing Only the Best Content For a while already I’ve been quite envious of blogs with a high posting frequency like Search Engine Journal Moz Hubspot They manage to post daily or even more often and…
How to Use LinkedIn for Business Networking: Marketing Resources
* Summary: This a a comprehensive list of LinkedIn marketing resources for business people of all kinds. This post will give you an overview of state of the art LinkedIn optimization best practices and enable you to use it properly…
Are You An Online Zombie? Do Make These Stupid Mistakes?
Does social media make you feel stupid? Do you make stupid mistakes online? Me too! I’ve spent 15+ years on Twitter (Now X), participating almost daily there! While at it I have noticed a gradual change in user behavior. It…
SEO 3.0 – Hanging Out With the Hipsters
It has been already many years ago when I started the SEO 2.0 blog. SEO 2.0 is stale by now. There is business as usual by now. At least when it comes to SEO 2.0! No innovation. No next big…
The Best Way to Convert Visitors to Supporters is to Forge a Bond
In modern SEO we often encounter the term conversion (rate) optimization. What’s that? It means making visitors of your site your clients or customers in most cases. A conversion can also mean to make someone convert from a casual visitor…
SEO for Parents: What Does Daddy Do?
Dad and Baby by PedroCancion Last time I wrote about SEO and parenting I stressed that you need to be proud of what you do to be able to talk with your kids about it. That’s not just about SEO….
7 Business & Blogging Clues a Puppy Can Teach You
For a year or so I didn’t spend as much time with my business of blogging because I had to take care of a puppy. The funny thing is in German (remember, I live in Germany) you say “small business”…
10 Google Social Search Optimization Techniques
The new by default personalized search by Google is a big paradigm shift in SEO. I’ve already written about the changes personalized search mean for blogging social media search engine optimization etc. I prefer to call it social search as…
12 Effects Google Personalized Search Has on the Web
Image: Personal Preference by Kevin Dooley. Google gets personal: Now everybody will get personalized search results based on their search habits in the past unless they opt out in a tedious process. Most people won’t opt out or even notice…
10 Blogging Mistakes Most Bloggers Make
* Sometimes it takes years of blogging to notice your most obvious mistakes. I’ve been blogging privately since 2003, then professionally since 2005! I still blog for clients! By now I have made most mistakes you can make as a…
Ignore SEO 2.0 Jobs for 3.5$/h
Job adverts make me furious! That’s surprising as it’s difficult to annoy me these days. I’m over 40 now and not as easily infuriated anymore thanks to Zen meditation among others. Also I’m a Web professional for 20+ years now…
Authority and Trustrank
Yesterday I discovered the original Trustrank paper from 2004. Trustrank is a term coined by some Yahoo engineers to describe a new algorithm to determine relevant search results. The new thing about Trustrank is that it does not solely count…
Blog Commenting for SEO and Exposure: More Than Dofollow Links
When I am blogging less I get also fewer visitors and thus fewer comments. In times like these I get more comments for the SEO benefit of it. Comments out of the sheer joy of commenting become rare. There is…
The Dirty Dozen of Funny SEO Techniques for Lazy Bums
Most traditional SEO techniques are boring. Even worse: SEO is actual work in most cases. I’m lazy like hell. I wish I had a 4 hour work week or something. Other people automate everything but I suck at programming. Others…
SEO 2.0 Definitions: It’s about People, Self-Spreading and Being Reputable
SEO 2.0 doesn’t exist and I’m glad it doesn’t! OK, SEO 2.0 doesn’t exist according to Wikipedia. It existed – someone wrote an excellent article about it – but the Wikipedia censors deleted it. I’m glad. I prefer to spread…
Inspiring Positivity in the SEO Industry
One of the greatest things about the international blogosphere is its self improvement and personal development part. You have lots of outstanding positivity spirituality productivity blogs out there. You don’t have them in German to such an extent. There are…
