How to Prevent Content Decay Right from the Start

How to Prevent Content Decay Right from the Start

When I started writing this blog in 2007 I didn’t plan for the long term. All that counted was now. It worked fine for a year or maybe even two. By now it means work though plus a risk of getting caught with spreading nonsense or linking out to corrupted sites.

Review: 4 New Online SEO Tools to Try in 2014

Review: 4 New Online SEO Tools to Try in 2014

* Wow. It’s 2014 already. I started practicing SEO consciously 10 years ago. Despite all the nonsense we have been hearing from publicity hungry mainstream media SEO is growing, at least judging from the plethora of in many cases new…

Improving Productivity While Working Fewer Hours

Improving Productivity While Working Fewer Hours

* You have probably heard the “work smarter not harder” thing a few times haven’t you? Unless of course you have never read about productivity. It’s true. As I got older and the blogging, social media and search industries more…

Why Short Posts Beat Long Content: Time is Money

Why Short Posts Beat Long Content: Time is Money

* Recently a new kind of debate has been taking place in what I’d like to call the post-SEO industry as content marketing doesn’t really describe all of it. In it the main argument is that, let me summarize it…

Advanced Social Networking Techniques for Increased Productivity and Popularity

Advanced Social Networking Techniques for Increased Productivity and Popularity

* In case you work in blogging, social media or search marketing you probably know what I mean: you got to be an Internet addict and you socialize online all the time to maintain some popularity. Social networking is more…

Advantages of Google-Free Blogging

Advantages of Google-Free Blogging

* OK, it’s been a few weeks since I banned Google on this blog and I see some of the consequences. In sheer numbers I get less “traffic” of course. I explained before how most of Google “traffic” weren’t real…

Is Positive SEO Possible? A Google Parkour Case Study

Is Positive SEO Possible? A Google Parkour Case Study

* Negative SEO Nightmare In the recent weeks so called negative SEO has been one of the most written about topics in the search marketing industry and beyond. Luckily only a few major publications have covered the topic. Why? Well,…

Pinterest or How to Evaluate Social Media Opportunities

Pinterest or How to Evaluate Social Media Opportunities

m4s0n501 Unless you’ve been hiding in a cage for a few months you have heard the news: Pinterest is the best thing since sliced bread. I don’t want to join the myriads of opportunistic writers and hail the new hype….

The Joy and Pain of Starting a New Blog

The Joy and Pain of Starting a New Blog

* It’s not a secret that I’m not as active on SEO 2.0 as in the early days anymore. I’ve turned out an “occasional blogger” over the years while publishing SEO related articles mostly over at the SEOptimise blog. I…

10 Ways Piwik is Better Than Google Analytics

10 Ways Piwik is Better Than Google Analytics

Piwik is is better than Google Analytics in many ways, at least 10 of them. It’s: Free, really free, you don’t pay with your data. Once you use Google Analytics you’ll get Adwords ads via mail both electronic and in…

Quora vs Yahoo Answers: Which Q&A Site is Better for Your Business?

Quora vs Yahoo Answers: Which Q&A Site is Better for Your Business?

Graph: Yahoo Answers and Quora compared on Google Trends for Websites (plus Twitter and Tumblr for a better perspective) Many people ask questions on the Web, especially on search engines like Google but also on social media. Even in cases…

Twitter Dilemma: To Tweet or Not to Tweet? Pros, Cons, 50+ Links & Tools

Twitter Dilemma: To Tweet or Not to Tweet? Pros, Cons, 50+ Links & Tools

* When it comes to Twitter people are clearly divided. Some people hate Twitter, others love it. Both of them are right for different reasons. Actually there are many reasons to use Twitter or not. Here you’ll find plenty of…

You Need Better Not More

You Need Better Not More

Traffic Jam in Beijing by poelog. In the recent weeks I haven’t published many new posts on SEO 2.0. Nonetheless I have been spending much time here. I’ve been updating at least a dozen of old postings from years ago….

The New SEO – Search Engine Organization!

The New SEO – Search Engine Organization!

Mexican Fans by Celso Flores (image added by sombrero expert optimizer Tad of SEO 2.0) “The New SEO – Search Engine Organization!” is a guest post by Albert Gouyet, Vice President of Product Marketing, BrightEdge. With the World Cup Finals…

Interview with Business Blogger Steven Snell on His Recent 50k Blog Sale

Interview with Business Blogger Steven Snell on His Recent 50k Blog Sale

Steven Snell is a professional blogger who also runs a design business. He is the man behind Vandelay Design, DesignM.ag and Traffikd. Especially his two flagship design blogs have been very succesful in the past both by the sheer numbers…

Hey Freelancer: Are You a Worker or an Entrepreneur?

Hey Freelancer: Are You a Worker or an Entrepreneur?

Construction Worker by Saad Akhtar Recently it dawned on me what the biggest roadblock to my financial success is. I started my freelance career as a worker and I’ve remained one ever since. I sensed it in the past as…

Are You a Real Time Idiot? A Racing Rat on Steroids? A Twitter Zombie?

Are You a Real Time Idiot? A Racing Rat on Steroids? A Twitter Zombie?

Blue Eyed Zombie by Josh Jensen After spending two years on Twitter, participating almost daily there, I have noticed a gradual change in user behavior. It seems that many of us, including me are becoming real time idiots. Another tendency…

7 Business & Blogging Clues a Puppy Can Teach You

7 Business & Blogging Clues a Puppy Can Teach You

Border Collie puppy Tess by hoyasmeg. As noted before, in 2009 I didn’t spend as much time with my business of blogging as usually because I had to take care of a puppy. The funny thing is in German (remember,…

Blog vs Dog 0:1

Blog vs Dog 0:1

My dog by armaggesin. You might have wondered why SEO 2.0 has been so silent over 2009. I’ve promised much but couldn’t make it all happen. That’s life. I got a puppy in early 2009 and that has changed my…

Speed Up Firefox the No Bullshit Way

Speed Up Firefox the No Bullshit Way

* Over the years I’ve tried numerous ways of speeding up Firefox. Most posts on that topic make you change some hidden preferences and such. I say: That’s bullshit! I’ve never experienced much of an betterment. There are few reasons…